Michelle Koether Email & Phone Number

North Haven, Connecticut

New Haven, Connecticut

• Hired to build marketing organization, develop brand, deliver consistent messaging and drive traffic to Occams’ website and services.
• Built email marketing list of targeted organizations which drove traffic to the website and resulted in contracts that represented 50% of company billables.
• Created cloud-based shopping cart site for large client demo; site won over one the largest accounts in company history.
• Developed “We’ll run your business” email marketing and social media marketing campaigns which were adopted company-wide as the customer-facing message going forward.
• Produced competitive analysis which drove sales organization to expand bio-technology sector landing two major accounts, UCLA and Arizona Tech.
• Saved over $10,000 concepting, sourcing materials and building trade show booth for first-ever participation at major industry shows.

Shelton, CT 06484

• Created branded displays for use in major store lines, including Walgreens stores across the nation; program helped increase sales by 30%.
• Leveraged Nielsen data to develop marketing programs and new products which increased market share over competitors.
• Developed BOGO and bonus product programs for major national retailer which boosted margin by 35% and resulted in a 75% increase in re-orders.
• Delivered consistent messaging with the development and implementation of a Marketing Training Manual used throughout the marketing organization.
• Won C-Suite approval for the re-launch of products into Dollar General Stores at a lower ROI; product re-launch resulted in a $1MM plus business for company.
• Sourced new vendors and moved discontinued product as promotional items, saving company over $300k/year.

• Hired to develop advertising platform and develop brand identity for company and product lines.
• Removed ad campaigns that didn’t support messaging, saving company about $100k per year.
• Developed sales training and sales SOP’s for company which resulted in consistent quarterly sales increases and a cohesive brand presentation.
• Created partnership with Real Tree Camo which opened new channels for company and helped Shelterlogic increase market share.
• Implemented the foundation for new collaborations model with stalwart brands like Nascar.

• Created monthly promotions yielding a 50-70% greater return than software sales alone
• Launched internal communications system via company intranet to the sales force of 275; resulted in daily communications of product and sales initiatives that helped drive new sales.
• Developed monthly conferences across the globe which enhanced brand awareness and filled the sales pipeline.
• Created creative sales presentation which helped land a $1.5MM account with SUNY.

Bachelor Of Arts (Ba), Psychology & Sociology

Master'S Degree, Sociology