• Hired to build marketing organization, develop brand, deliver consistent messaging and drive traffic to Occams’ website and services.• Built email marketing list of targeted organizations which drove traffic to the website and resulted in contracts that represented 50% of company billables.• Created cloud-based shopping cart site for large client demo; site won over one the largest accounts in company history.• Developed “We’ll run your business” email marketing and social media marketing campaigns which were adopted company-wide as the customer-facing message going forward.• Produced competitive analysis which drove sales organization to expand bio-technology sector landing two major accounts, UCLA and Arizona Tech.• Saved over $10,000 concepting, sourcing materials and building trade show booth for first-ever participation at major industry shows.• Positioned CEO as a thought leader within the market through social media marketing, CEO blog posts and dinner event at a conference.• Created Facebook page, Twitter account and company LinkedIn page for company which drove traffic and helped increase major keyword organic ranking.

• Created branded displays for use in major store lines, including Walgreens stores across the nation; program helped increase sales by 30%.• Leveraged Nielsen data to develop marketing programs and new products which increased market share over competitors.• Developed BOGO and bonus product programs for major national retailer which boosted margin by 35% and resulted in a 75% increase in re-orders.• Delivered consistent messaging with the development and implementation of a Marketing Training Manual used throughout the marketing organization.• Won C-Suite approval for the re-launch of products into Dollar General Stores at a lower ROI; product re-launch resulted in a $1MM plus business for company.• Sourced new vendors and moved discontinued product as promotional items, saving company over $300k/year.

• Hired to develop advertising platform and develop brand identity for company and product lines.• Removed ad campaigns that didn’t support messaging, saving company about $100k per year.• Developed sales training and sales SOP’s for company which resulted in consistent quarterly sales increases and a cohesive brand presentation.• Created partnership with Real Tree Camo which opened new channels for company and helped Shelterlogic increase market share.• Implemented the foundation for new collaborations model with stalwart brands like Nascar.

• Created monthly promotions yielding a 50-70% greater return than software sales alone• Launched internal communications system via company intranet to the sales force of 275; resulted in daily communications of product and sales initiatives that helped drive new sales.• Developed monthly conferences across the globe which enhanced brand awareness and filled the sales pipeline.• Created creative sales presentation which helped land a $1.5MM account with SUNY.