Michelle L. Email & Phone Number

• Buying
• Led a team of 3 buying professionals in the development and execution of strategic buying plans.
• Monitored and analyzed key financial metrics, including sales, margin, and inventory turnover, to drive data-based decision-making and identify opportunities for improvement.
• Manage inventory level. Constantly looking for stock clearing opportunities, including both physical discount outlets and e-commerce platforms. Old stock inventory level gone down by 8% in 2020 vs 2019.
• Develop and maintain strong relationship with principles. Negotiate for favorable terms and delivery schedule.
• Conduct market research and competitive analysis to identify emerging trends and opportunities in the retail market.

HK

• Develop and implement marketing strategies for HK & Macau market (over 15 stores) with a specific focus on KPIs.
• Accountable for building, aligning and managing yearly marketing budget.
• Manage, develop and implement advertising campaign
• Provide creative direction to in-house VM team to create marketing materials including seasonal photo-shoot, advertising, catalogues & in store POP.
• Recreate and re-launch CRM program to maintain and encourage VIP sales. Continue to enhance customer database for effective direct marketing programs.
• Planning, organize and execute product launch and store opening events

HK

• Formulate and execute all marketing programs for Agatha and Pianegonda
• Regional exposure acting as the marketing hub for South East Asia, countries include Philippines, Malaysia, Taiwan and Singapore.
• Identify and execute joint promotion with different shopping malls
• In collaboration with retail team to achieve visual merchandising excellence at POS
• Monitor overall marketing expenses and responsible for delivering cost effective program
• Direct media booking with all publication

HK

• Responsible for marketing activities for TAG Heuer
• Assist Marketing Manager in budget and marketing planning for Yr 2001-2004
• Work closely with advertising agency / production house for all advertising campaigns and below-the-line production
• Plan and organise different scale of PR events include exhibitions, product launch, press conference, golf tournament and trade dinner
• Formulate and establish trade incentive programs for retailers
• In charge and monitor visual merchandising at POS

Bachelor Of Commerce (B.Com.), Marketing

Secondary Education