Michelle Waters Email and Phone Number
As a dynamic sales and commercial strategy leader with over ten years of experience in the beverage industry, I currently serve as Commercial Growth Planning Manager at Diageo, where I drive strategic planning initiatives for portfolio growth. Previously, I was Director of Sales and Commercial Strategy at Hercules Mulligan, where I led market entry strategies and achieved significant sales growth. I grew up in the beverage industry, working for my family's small farm winery on the North Fork of Long Island and formally in beverage sales for the past 8 years across various categories for both on and off premise including innovation RTD start up, a mid-sized distributor specializing in luxury wines and one of the largest bottle water CPG companies in the world accompanied by two top California wine producers. I'm currently pursuing my MBA specializing in Brand Management, Supply Chain and Global Sourcing, and Management of Technology and Operations from NYU Stern School of Business.
Diageo
View- Website:
- diageo.com
- Employees:
- 32780
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Commercial Growth Planning ManagerDiageoNew York, Ny, Us
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Commerical Growth Planning ManagerDiageo Oct 2024 - PresentLondon, Gb
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Director Of Sales And Commercial StrategyHercules Mulligan Co. Apr 2023 - Oct 2024New York, Ny, Us- Design and execute strategic brand programs across national distributor partners that align with strategic objectives- Oversee and assess all platforms, including e-commerce (Shopify), custom CRM for sales depletions, Web3 technologies with agency partners, and business intelligence infrastructures. Ensure comprehensive communication of strategic insights and quarterly updates to executive team- Drove market entry into 28 new states within 6 months for a Q3 rollout with direct partnerships in high growth markets, national distributor alignment in active open states with RNDC, control state submissions and distributor relationships in tertiary markets driving a 79% YoY increase in shipments in 2023 -
Market ManagerHercules Mulligan Co. Aug 2022 - Apr 2023New York, Ny, Us
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Market Development ManagerRegal Wine Imports Sep 2020 - Aug 2022Moorestown, Nj, Us- Developed new points of distribution for on and off premise accounts by rebuilding high impact relationships, identifying repeat customers and expand existing & new accounts resulting 64% growth in active accounts- Grew total sales by $100K, 57% over prior year; 65% case increase; 370 new PODs -
Co-FounderVirtual Wine Coach May 2020 - Apr 2021- Strategized and conducted live virtual wine tasting presentations, managed social media presence through Hootsuite to enhance brand engagement, and coordinated outbound logistics with a private importer for clients across the US and internationally- Secured legal and financial accreditation for the business in compliance with New York state and federal regulations- Achieved 60k in revenue in first 6 months -
On-Premise Manager: Fiji Water - Justin And Landmark VineyardsFiji Water Dec 2015 - May 2020Los Angeles, Ca, Us- Led NYC On Premise sales, activations, national programs and regional events for FIJI Water, Justin Vineyard and Landmark Vineyards among 400+ accounts- Launched three new products with marketing team: JNSQ, JUSTIN Rose, and Landmark Hop Kiln Pinot- Managed market budgets including price discounts, listing fees, special events, strategic partnerships, sales incentives, rebates / CMA's, POS and reported to management team on quarterly basis- Increased sales across the portfolio with average growth of 10% in 2017 & 2018 and a 20% boost in 2019- Expanded points of distribution on Landmark from 48 to 89 accounts in 2016, hit double distribution goal -
Financial AssociateGroupm Aug 2015 - Nov 2015New York, Us- Analyze account trends and routine transactions, manage vendor payments, maintain account records, and ensure proper approvals before processing -
Retail Sales AssociateWaters Crest Winery Aug 2010 - Nov 2015- Conducted private winery tours, educating consumers on wine-making processes; managed the Wine Tasting Room, overseeing sales, inventory, POS operations, event planning, social media, merchandise ordering, and marketing materials, including Tasting Sheets
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Waitress/Food RunnerAlure Restaurant Jun 2010 - Sep 2015
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Hostess/Food RunnerAmano Restaurant Jul 2008 - Sep 2015
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Tour Guide And Tasting Room EmployeeMillbrook Vineyards And Winery Mar 2014 - May 2015- Conducted large winery tours and private wine tastings, managed sales and inventory control, and maintained the Tasting Room to optimize merchandise sales potential
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Executive AssistantJ. Kings Food Service Professionals, Inc. Jun 2014 - Aug 2014Holtsville, New York, Us- Scheduled and organized activities for efficient fleet operations, ensured compliance with DOT and state regulations through organized reporting, and improved maintenance accountability for billing and supply chain processes -
Executive AssistantNorth Harbour Shipping Dec 2013 - Jan 2014- Developed real-time route information for oceanic fleet operations, scheduling commodity transport across time zones based on draft, tide conditions, and vessel particulars; created a computer-based filing system and calendar to enhance operational efficiency and record-keeping; and established direct correspondence with fleet operational centers to maintain hourly/daily fleet movement and forecast accurate commodity arrival projections
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Executive AssistantPolar Crossing Jul 2013 - Aug 2013Executive Assistant• Researched local vendors and created a potential client list that utilize institutional food distribution and storage• Maintained and organized office file and database systems
Michelle Waters Education Details
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Nyu Stern School Of BusinessBrand Management; Supply Chain Management; Sustainable Business And Innovation -
Marist CollegeBusiness Administration
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Mattituck Junior-Senior High School
Frequently Asked Questions about Michelle Waters
What company does Michelle Waters work for?
Michelle Waters works for Diageo
What is Michelle Waters's role at the current company?
Michelle Waters's current role is Commercial Growth Planning Manager.
What schools did Michelle Waters attend?
Michelle Waters attended Nyu Stern School Of Business, Marist College, Mattituck Junior-Senior High School.
Who are Michelle Waters's colleagues?
Michelle Waters's colleagues are Luis Eduardo Marin Lopez, Karely Gutiérrez-Pintor, Mahesh S, Eimear Dowling, Madeleine O'brien, James Cobb, Yeojin Kim.
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