Seasoned, execution-oriented executive & startup co-founder at enterprise companies and startups. Focus on consumer-facing businesses and marketplaces across fashion, lifestyle and technologySpecialties: Founder/ Startup, Brand, Corporate & Product Strategy, Customer Experience, e-Commerce, Brand Marketing, Performance Marketing, CRM, Operations, Finance, Analytics, Team Management, InternationalCompanies (employers and clients): eBay, Amazon/ Shopbop, Urban Outfitters, Anthropologie, Saks Fifth Avenue, Alpha Industries Industries: Fashion, Luxury, Lifestyle, DTC, Retail, Internet, e-Commerce, Online Marketplaces, Digital Marketing, Financial Services
Brand & Marketing Strategy Consultant
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Advisor And ConsultantBrand & Marketing Strategy ConsultantNew York, Ny, Us
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Advisor/ ConsultantBrand & Marketing Strategy Consultant Sep 2015 - PresentAdvising lifestyle brands & retailers on digital marketing and global branding/ commerce strategy
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CmoPepper Sep 2023 - Jun 2024Denver, Co, Us -
PresidentTrade Coffee Oct 2021 - Apr 2022New York, Ny, Us -
Co-Founder & CmoLocalised Nov 2016 - Oct 2021New York, Ny, UsCo-founded Localised, a NYC-based global ecommerce startup that creates and operates fully localised international sites for leading brands across Asia, Europe and the Americas on its proprietary software. The company also offers managed services across marketing, merchandising, branding and operations. Client roster includes brands like Urban Outfitters, Saks Fifth Avenue, Alpha Industries & Asos. -
Vp, Global Marketing & InternationalShopbop Dec 2013 - Aug 2015Madison, Wi, UsManage global marketing for Shopbop and East Dane - leading online contemporary women's and men's fashion businesses, and wholly owned Amazon.com subsidiary. Oversee digital marketing, CRM, mobile, social, PR and international business units. -
Crm Marketing LeadEbay Inc Oct 2012 - Nov 2013San Jose, Ca, UsHelp establish nascent CRM marketing strategies practice. -
Fashion Product Marketing LeadEbay Inc Apr 2010 - Oct 2012San Jose, Ca, UsManage core buyer experience for largest US online fashion business - multi-billion dollar business, driving double digit sales growth. Relaunched site experience twice. -
Senior Manager, Product Strategy & AnalyticsEbay Inc Jan 2007 - Mar 2010San Jose, Ca, UsManaged team responsible for evaluating key strategic and product launches -
Senior Manager, Women'S ClothingEbay Inc 2004 - Dec 2006San Jose, Ca, UsManaged women’s apparel division of $1 billion+ US clothing, shoes and accessories business -
Corporate Development & FinanceDigital Impact 1997 - 2003
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Technology Investment BankerCredit Suisse First Boston 1998 - 1999Zurich, Ch -
Energy & Natural Resources Investment BankerUbs Securities 1996 - 1998Zurich, Ch
Michelle Lim Education Details
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Stanford UniversityEconomics
Frequently Asked Questions about Michelle Lim
What company does Michelle Lim work for?
Michelle Lim works for Brand & Marketing Strategy Consultant
What is Michelle Lim's role at the current company?
Michelle Lim's current role is Advisor and Consultant.
What schools did Michelle Lim attend?
Michelle Lim attended Stanford University.
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