Michelle Low Email & Phone Number

San Francisco, California, United States

San Francisco, California, United States

Santa Monica, California, United States

- Developed and scaled a HCP (healthcare professional) influencer marketing program that targeted consumers and HCPs on Instagram, TikTok, YouTube, and podcasts- Determined strategy and improved campaign performance, lowering CPMs and CPAs through testing, optimizing, and analyzing front facing and conversion metrics- Managed the entire workflow for over 100 campaigns, including sourcing and vetting influencers, negotiating contracts, and reviewing content- Tested different campaign objectives, platforms, sizes of influencers, and types of content- Created brand collaboration guideline decks to share product details and messaging angles for multiple audiences- Worked cross-functionally to launch a new HCP influencer ambassador program to create content for organic social and paid media use

Los Angeles, California, United States

- Created and managed online paid advertising campaigns on Sprinklr with a monthly budget of $3M-$7M on Facebook, Instagram, Twitter, TikTok, and Reddit for a financial services brand- Optimized levers within bidded marketing platforms, analyzed data, and tested different strategies to improve campaign performance and hit profit KPIs- Tested creatives, copy, audiences, and bidding strategies and types, including constructing A/B tests- Communicated and presented analysis of performance and results of campaigns to management and social media partners- Created ads using Adobe Photoshop and Premiere Pro

La Jolla, California

- Strengthened a marketing claim through vetting the relevancy of 119 scientific papers- Conducted the final review and edits of all external assets for a non-invasive prenatal IVD product launch, including the technology guide, landing page, and data sheet- Redesigned a website that provides sales collateral, commercial training, and educational resources to laboratory customers and healthcare practitioners; focused on user experience- Wrote and audited content for a marketing playbook that explains all GTM strategies and campaigns to serve as a resource for all regional marketing managers

- Wrote content to create 10 brochures for UCLA neuroscience doctors for marketing, fundraising, and educational purposes- Conveyed complex diseases, programs, research, and funding needs to potential donors in easy-to-read material- Supported senior Health Sciences leadership with content writing, research, developing and cultivating donor relations, communication, briefing, and major donor event planning- Supported UCLA doctors by writing their letters and invitations to their donors, and handling other forms of correspondence

- Served as project manager for the development of 3 new HIPAA-compliant healthcare products with an annual revenue of $300K; created project and launch plans, collaborated with R&D to discuss approaches, prototypes, and to track progress- Conducted market research for a RFID product concept to assess its viability in the healthcare market; presented results and recommendations for next steps to executives of new product development, marketing, and R&D- Created a 100 slide comprehensive sales training program for new sales employees through working with a team of product managers and sales executives

Bachelor Of Arts - Ba, Economics

Activities and Societies: Bruin Entrepreneurs (Marketing Intern), The Daily Bruin Quad (Contributer),

Arts, Politics, Society & Space Program

Studied abroad in London through the University of California Education Abroad Program from 8/2018- 12/2018. Courses: London Museums.

High School, 4.39

Activities and Societies: Key Club (Projects Commissioner, Single Service Chair), The MC SUN Newspaper (Business Manager, staff writer).