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Having accumulated over 16 years of experience in both B2B and B2C sectors, I have refined my skills in strategic marketing, demand generation, and the establishment of highly profitable enterprises. Throughout my career, I have consistently excelled in implementing revenue-driven marketing strategies, encompassing global campaigns, mobile marketing services, the creation of market categories, and comprehensive go-to-market planning.
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Director Of Digital ServicesKukui Aug 2021 - PresentLas Vegas, Nevada, UsI oversee a globally distributed team responsible for various digital services, including website development and support, email template creation, and postcard design. I take pride in being an advocate and educator for our internal teams, emphasizing the importance of best UX design and web management practices to enhance client engagement, boost conversion rates, and foster advocacy. My role involves close collaboration with KUKUI's product and engineering teams, where we evaluate new feature development and distribution strategies. I am dedicated to championing a customer-centric approach, leveraging data analysis and insights to improve end-to-end web experiences, increase customer satisfaction, and drive positive ROI for our clients. I provide ongoing performance analysis and reporting, develop implementation playbooks, manage team resources and schedules, and ensure that projects adhere to established processes and meet client requirements. This efficiency drives continuous process improvements and the adoption of cutting-edge technologies and tools. I have experience reviewing and preparing statements of work, quotes, and other documentation, collaborating closely with Launchers and Client Success to manage customer expectations effectively. I stay up-to-date with the latest features and offerings in website platforms, oversee operating costs, forecasting, and capacity planning, and effectively contract and manage external agencies, partners, vendors, and resources. Clear communication with senior leadership regarding project status, resourcing, and challenges is crucial to my role. -
Web/Marketing Design ConsultantNetcorp Solutions Jan 2006 - Oct 2021Managed and directed graphic design elements for various materials, including product sheets, websites, and promotional materials. Additionally, I successfully planned and executed two annual conferences. I managed search engine optimization and pay-per-click partnerships, engaging in co-marketing activities with key partners.My responsibilities included scheduling and conducting webinars and writing, managing, and copy-editing blogs and newsletters. I also managed social media accounts, including those on Twitter, LinkedIn, and Facebook. Hosting sales team meetings and delivering product information was part of my role.I played a crucial role in developing market plans and messaging strategies for three brands, and I created and scheduled email campaigns for client lists. Additionally, I wrote product sheet copy and ensured updated information across product updates and releases.I managed partnerships with consultants to generate innovative sales and marketing strategies. I produced and wrote short videos on security awareness topics, created copy for websites, and crafted news releases. Lastly, I managed award applications and drafted submissions.
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Director Of Web ServicesSpark Medical Marketing Oct 2020 - Aug 2021I managed complete project lifecycles, from inception to live online deployment, while leading a web developer team. My role involved collaborating closely with clients to translate their ideas into creative web solutions, with a strong emphasis on executing website design. I established project objectives, planned deliverables throughout the project's lifecycle, allocated resources, and guided the exploration, evaluation, and design of technical solutions. I managed the workload of the web development team, ensuring it aligned with project objectives and timelines.
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Marketing DirectorDomidocs, Inc. Mar 2020 - Oct 2020Stuart, Florida, UsLed content and digital marketing initiatives, including social media, sales enablement, and lead generation. Developed assets such as digital whitepapers, website content, case studies, and videos to add value to the business. Collaborated extensively with product owners, investors, and sales managers to provide comprehensive sales enablement, training, and launch support tools. Played a vital role in shaping the long-term growth plan of the emerging business by executing marketing strategies, value propositions, and solution positioning. -
Marketing ManagerGlobal Learning Systems Sep 2016 - Dec 2019Washington, Dc, UsManaged and directed graphic design elements for various materials, including product sheets, websites, and promotional materials. Additionally, I successfully planned and executed two annual conferences. I managed search engine optimization and pay-per-click partnerships, engaging in co-marketing activities with key partners.My responsibilities included scheduling and conducting webinars and writing, managing, and copy-editing blogs and newsletters. I also managed social media accounts, including those on Twitter, LinkedIn, and Facebook. Hosting sales team meetings and delivering product information was part of my role.I played a crucial role in developing market plans and messaging strategies for three brands, and I created and scheduled email campaigns for client lists. Additionally, I wrote product sheet copy and ensured updated information across product updates and releases.I managed partnerships with consultants to generate innovative sales and marketing strategies. I produced and wrote short videos on security awareness topics, created copy for websites, and crafted news releases. I managed award applications, drafted submissions and wrote supporting content. -
Director Of Operations And MarketingFlorida State Hispanic Chamber Of Commerce Nov 2011 - Jan 2014Lake Worth, UsI ensured company messaging remained relevant and consistent across various online platforms, catering to customers and colleagues. I managed comprehensive social media campaigns, including content creation, updates, and social listening.I also designed and executed various marketing materials, including direct mail, email campaigns, collateral pieces, microsites, and web banners, tailoring them to different segments and mediums. A significant part of my responsibilities involved developing and producing e-learning courses with diverse content in collaboration with development and support teams. I established an adult learning environment, providing extensive training to new hires, existing staff, and sales and service teams, including refresher courses delivered through various methods. I contributed to curriculum development for instructor-led and e-learning delivery, ensuring effective training strategies. I conducted web-based training sessions and maintained regular follow-ups with trainees to identify performance gaps and solutions for improvement.I coordinated networking events across the United States as part of my role. I led initiatives for continuing education, particularly in technology, which included webinars, podcasts, and vid -
Design MangerCampus Management Nov 2005 - Mar 2007Boca Raton, Fl, UsAs Manager of Training, Interface Design and Site Optimization I am charge of managing all training elements for Campus Management and all campuses we are involved with. I work with standardization across all interactive projects. This involves working in a consultative role to understand project requirements, identify existing design solutions and oversee the creation of new interface design page elements. -
Instructional Design LeadAmerican Express May 2005 - Nov 2005New York, Ny, UsI act as the financial lead role in Global/Local and entity wide projects for Financial Shared Services. Support the project team by managing and coordinating tasks related to the financial business processes and any related applications. Provide backup for support and smaller maintenance projects when needed. Create and update web based courses using captivate, flash, photoshop and powerpoint. Create captivate, flash and video based courses for a variety of users. Combine the courses with PHP based websites. -
Web ManagerTampa Downtown Partnership And Florida Oct 2004 - May 2005I managed Systems Analyst Team which may consist of several groups. Achieved Support Services revenue and profit objectives for Marketplace Connected SalesI Interacted with Systems Analysts to plan, coach, advise and review their progress in achieving individual Systems Analysts and team's revenue and budget objectives consistent with Marketplace and district plans. Directed development of strategies, in negotiations for Support Services revenue opportunities, and presentations to customers. Reviewed and revised custom education materials for content, flow, grammar, and formatting errors. Implement custom education programs by delivering instructor-led sessions, one-on-one coaching, presentations, Web based instructor-led sessions, tele-training, and train-the-trainer programs.
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Implementation ManagerSaxotech May 2003 - Oct 2004Web developer in charge of designing and developing training, websites and marketing presentations for various newspaper and media clients. I was responsible for providing project management in order to meet quality, schedule, finance agreements, scope, milestones, and budgetary commitments. I implemented custom education programs that demonstrate knowledge of Adult Learning Principles and incorporated best practice delivery techniques.
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Adjuct InstructorTechsherpas & International Academy Of Design Jan 2001 - Aug 2004Instructor for Java, Flash, and design courses. Programming Instructor for Advanced Flash and Internet courses. Designed programming courses with tutorials, projects, and exams. Taught students advanced flash concepts, more complex scripts, and complex functional web sites. IBM (contract ended) (4/2002-1/2003)Web Course Developer Performed analysis, design, coding, and testing of web course training applications utilizing Lotus Notes, ASP, XML, Fireworks, Adobe Photoshop, Adobe Illustrator, Flash, Dream Weaver 4.0, Java Script, Java, visual basic, cascading style sheets, Commerce Server, and Unix; Designed and updated courses using new branding specifications for both web and print media to ensure company standards and help maintain the client's attention.
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Design And DevlelopmentUrs Corporation Apr 2003 - May 2004San Francisco, Ca, UsDevelop websites,Flash presentations and course ware for current and future project -
Courseware DeveloperAt&T 2003 - 2004Dallas, Tx, UsAT&T needed courseware created for flash, web and lotus based applications in order to implement technical and administrative training in an effective manner. I designed and developed the courses to be utilized by a variety of clients ranging in age and computer literacy. Managed and forecasted training configuration issues related to client software/distribution, desktop integration, application integration, network impact, hardware analysis and deployment. Communicated critical paths and mitigate risks to implementation. Coordinated cross-functional IT teams regarding deployment strategy, security, gap analysis, application inventory and table updates, user profiles, technical environments, testing, support, Service Level Agreements. -
Web Course Developer ContractorIbm 2001 - 2003Armonk, New York, Ny, UsPerformed analysis, design, coding, and testing of web course training applications utilizing Lotus Notes, ASP, XML, Fireworks, Adobe Photoshop, Adobe Illustrator, Flash, Dream Weaver 4.0, Java Script, Java, visual basic, cascading style sheets, Commerce Server, and UNIX. Designed and updated courses using new branding specifications for both web and print media to ensure company standards and help maintain the client’s attention. -
Flash ManagerBisk Education Tampa Jan 1999 - Apr 2002Design and develop flash courses for accounting department. Develop flash animation for marketing materials and online advertising. Create flash demos and training courses for presentations and new product development using fireworks and CorelDraw. Consult with marketing define messaging, communication and integration strategies for external and internal website presence.
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Web ConsultantJgi Consulting And Other Consulting Jan 1996 - Jan 1999Managed teams of consultants on various projects. Coordinated business needs and specifications. Designed and developed the corporation's and client's websites using Domino, Notes R5, HTML, Oracle, ASP, MS SQL, Adobe Suite, Visual Basic, Java, and Java Script. Lotus Notes Systems Administrator and Developer/Consultant. Installed and maintained 12 Notes Domino 4.6a domains, ASP server, XML, HTML, MS Access and SQL, Adobe Suite, NT 4.0 servers, and TFS gateway.
Michelle Lopez Skills
Michelle Lopez Education Details
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Chubb InstituteData Center Support -
Alphanet Solutions -
William PattersonComputer Science
Frequently Asked Questions about Michelle Lopez
What company does Michelle Lopez work for?
Michelle Lopez works for Kukui
What is Michelle Lopez's role at the current company?
Michelle Lopez's current role is Director Of Digital Services.
What is Michelle Lopez's email address?
Michelle Lopez's email address is mi****@****ail.com
What is Michelle Lopez's direct phone number?
Michelle Lopez's direct phone number is +156153*****
What schools did Michelle Lopez attend?
Michelle Lopez attended Chubb Institute, Alphanet Solutions, William Patterson.
What skills is Michelle Lopez known for?
Michelle Lopez has skills like Web Design, Dreamweaver, Marketing, Social Media Marketing, Seo, Training, Wordpress, Css, Sharepoint, Flash, Online Advertising, Social Media.
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