Oversaw marketing activities for Xylem’s ~$40M North American laboratory brand business unit, as well as OI Analytical’s global marketing initiatives.• Developed annual strategic marketing plan and budget aligning sales, marketing, and product line objectives to meet corporate goals for 9 separate brands across more than 7 industries.• Generated $3.2M in opportunities for sales team by developing and launching new OI Analytical website. • Increased lead generation 114% and MQLs 193%.• Experienced in working with cross-functional teams in a matrix organization, achieving corporate goals, launching new products, and supporting the needs of internal and external stakeholders worldwide.• Developed and implemented multi-brand social media strategy.• Developed and implemented webinar program, increasing recognition of in-house expertise and sales opportunities.• Oversaw multi-channel marketing campaigns to elevate the profile of Xylem’s laboratory brands.• Collaborated with Product Management and R&D to design and develop improved user experiences and new products.

Successfully rebuilt the OI Analytical global marketing program and team to execute strategic initiatives across website and digital marketing, content development, event coordination, branding, and public relations. • Developed annual strategic marketing plan.• Managed content generation and assets.• Successfully planned and executed new product launches.• Managed print and digital advertising, paid and organic SEO, and media relations.• Collaborated with Product Management and R&D in design and development of new products.• Created in-house studio for photo and video production, saving time and money by virtually eliminating outsourcing.

Contributed to company's growth from entrepreneurial small business to industry leader with sales in excess of $80M. • Planned and managed Marketing and Communications activities and budgets to support global corporate growth initiatives. • Executed revenue generating, multi-faceted campaigns for four product lines across more than a dozen industries. • Worked with internal team to develop the successful International Microwaves in Chemistry Conferences (2002 – 2008), establishing the company’s scientific credibility in the pharmaceutical and biotech industries. • Spearheaded the creation of the company’s social media program and strategy.• Collaborated with Product Management and R&D to improve the look and feel of new product designs.• Directed in-house graphics team in corporate website, electronic and print advertisements promotional projects, social media initiatives, photo and video generation, and corporate events.• Supported the marketing initiatives of global regional sales managers and five international subsidiaries.• Created an in-house publishing firm (CEM Publishing). - Edited and published the first book written on microwave synthesis: Microwave Synthesis: Chemistry at the Speed of Light by Brittany L. Hayes, PhD (ISBN 0-9722229-0-1). - Edited and published the first microwave chemistry laboratory manual for undergraduate organic chemistry classes.