Michelle leads the development of communication, sustainability, digital and creative strategies for clients—working across media to ensure all solutions meet business criteria and engage audiences. She knows good design starts with a good idea, and focuses on building the idea, concept or story that best communicates the client’s messages. Her advocacy of a content-oriented, narrative approach is rooted in careful research, thorough analysis and an unwavering desire for audiences to “get it.” Ultimately, Michelle’s insights turn into tangible, creative solutions ranging from identities to stakeholder communications to websites. In addition to actively managing long term client relationships, she contributes extensively to research, analysis and executive interviews and the application of that research into tangible creative expression.Prior to founding Ideas On Purpose Michelle worked as a design director at Red Sky/Belk Mignogna Associates helping the company grow from 11 people to over 100; a designer at Wechsler & Partners; and with Saul Bass at Bass Yeager. Michelle has designed, directed and managed a variety of projects ranging from identities to corporate communications, sustainability/ESG reports, annual reports to websites. Key clients have included Coca-Cola, Disney, United Technologies, Pfizer, Delta, Stanley Black & Decker, Nielsen, Kellogg's, Bloomberg Philanthropies, and the Robert Wood Johnson Foundation among many others. Her work has earned her recognition from the AIGA, Communication Arts, The AR100, the ARC awards, The Web Marketing Association and Graphis, among others. She is currently a member of the Women President's Organization.Michelle grew up in Los Angeles, California but persistent jaywalking led her to New York. She is a graduate of Art Center College of Design.Specialties: Message Driven Communications, Marketing and Stakeholder Communications, ESG/Sustainability/Corporate Reports, Website Design, Branding, Corporate Collateral, Visual Identity Systems