Manage marketing communications, branding, AR and PR. Oversee online ads, client and industry events, email and social media campaigns to generate leads from the public sector and commercial markets. Develop content including blogs and client success videos. Support sales via field marketing tools and ABM programs. Develop internal communications and employee events.

Managed marketing and communications programs, integrated demand generation campaigns, public relations, and industry conferences in North America and Europe.

Managed the company’s marketing and communications programs, including budget planning, analyst and public relations, content (infographics, datasheets, briefs, etc.) and customer communications. Organized the annual user conference and served as a speaker at industry conferences and events.• Served as a panelist at Chief Learning Officer Magazine’s seminar in NYC

Led NetDimensions’ strategic marketing group with a global team of eleven in the U.S., Hong Kong, Europe and the Philippines. Managed relationships with industry analysts (Fosway, Gartner, IDC) and public relations. Developed lead generation programs via web, content creation, email and events, including user conferences in North America and Europe. Provided $13.5M in qualified new business opportunities to global sales

Led all press relations, analyst briefings and lead generation campaigns in North America. Managed strategic marketing operating budget. Utilized Salesforce and marketing automation tools to track results. Developed marketing campaigns with technology partners including Cloudera, Cisco, and Informatica.

Reporting to the CEO, managed corporate marketing plans and budget. Created demand generation campaigns focused on federal, state/local government and government contractor markets. Developed strategy, new logo and branding guidelines, PR, and client communications. Collaborated with leadership on sales toolkits and content strategy. Managed the company’s annual user conference and reference programs. Established partnerships with Bloomberg Government and Deltek.

Developed highly effective marketing communications, lead generation campaigns, and content for clients in software, travel, non-profit and government contractor industries. Developed press releases, case studies, and social media campaigns. Created a market study to support client expansion to EU.

Planned global lead generation campaigns, internal and external marketing communications, and events. Grew annual user conference, executive summits, and tradeshows. Developed global field sales content, sales toolkits and training materials. Supported partners and resellers on co-marketing efforts. Led international lead generation programs for expansion into the Europe, Middle East and Asia Grew annual customer conference attendance by an average of 18% annually