Michelle Macpherson Email & Phone Number

Chaska, MN, US

Brea, California, US

South San Francisco, California, US

I am working across multiple organizations by leading the development of the global commercialization and business strategy, including the 5 year product roadmap for MRI and Pathology Imaging. I have responsibility of upstream and downstream marketing as well as financial oversight for the MRI and Pathology businesses.

• Responsibilities cross several division including sales, marketing, engineering, quality, regulatory, human resources and verification and validation, and include:
• Developing and maintaining Marketing Plan including 5-year forecast and sales development plan
• Managing corporate rebrand including renaming, website redesign and trademark strategy
• Developing and executing tradeshow plan
• Product definition including product requirements and user interfaces
• Developing KOL relationships in Canada, USA, Japan and several European countries

• Responsibilities included:
• Leading product marketing strategy for USA 3T MRI business (>$150M revenue)
• Developing and implementing USA marketing plan and national show site strategy
• Developing all new marketing materials to support ever changing landscape of value-based purchasing
• Managing several special projects, including managing cross functional and cross divisional initiative to address specific business challenges affecting customer satisfaction and revenues
• Working with business analysts to develop forecasts and pricing strategy

Marlborough, MA, US

• Responsibilities included:
• Leading product development strategy for 3 major product lines, Breast Biopsy, Specimen Radiograph and Ancillary Products (>$100M revenue)
• Cross functional core team lead for analog breast imaging, breast biopsy and new product areas
• Developing 5-year forecast
• International travel to develop global product expertise
• Daily communication with Marketing, Engineering, Regulatory, Production and Quality on several aspects of product development

Marlborough, MA, US

• Responsibilities included:
• Providing leadership and guidance to the Sentinelle team to plan and execute the successful roll out of all new products
• Maximizing revenue, market share, and profitability for each product released through the Product Teams
• Building business plans for new products as well as staging product or feature roll out in synch with internal development and release schedules
• Providing product requirement input during the product development process as it relates to market needs, market windows, market potential, pricing models, and competitive considerations
• Leading the Product Management Team to provide product roadmaps and releases for the Sentinelle product teams: Breast, Pelvic, Aegis, and Navigation

• Responsibilities included:
• Growing revenues from $100,000 to $18,000,000
• Hiring, training and managing direct sales team of 7 international employees and applications team of 6 international employees
• With CEO and VP, Business Development, negotiating distribution contracts with Siemens, GE and Toshiba Medical Systems
• Providing product input during the product development process as it relates to market needs, market windows, market potential, pricing models, and competitive considerations
• Managing all trade shows and developing all outbound marketing material

Marlborough, MA, US

Toronto, ON, CA

Master'S Of Science, Medical Physics

Bsc, Physics

Education record