Michelle Macpherson Email & Phone Number

Chaska, Mn, Us

Brea, California, Us

South San Francisco, California, Us

I am working across multiple organizations by leading the development of the global commercialization and business strategy, including the 5 year product roadmap for MRI and Pathology Imaging. I have responsibility of upstream and downstream marketing as well as financial oversight for the MRI and Pathology businesses.

Responsibilities cross several division including sales, marketing, engineering, quality, regulatory, human resources and verification and validation, and include:• Developing and maintaining Marketing Plan including 5-year forecast and sales development plan• Managing corporate rebrand including renaming, website redesign and trademark strategy• Developing and executing tradeshow plan• Product definition including product requirements and user interfaces• Developing KOL relationships in Canada, USA, Japan and several European countries• Supporting growth of other directors and individual contributors • Developing and supporting regulatory strategy for Canada, USA and Japan• Supporting quality audits and quality management system• Developing business cases to support new product development efforts• Managing external relationships with current and potential corporate partners

Responsibilities included:• Leading product marketing strategy for USA 3T MRI business (>$150M revenue)• Developing and implementing USA marketing plan and national show site strategy • Developing all new marketing materials to support ever changing landscape of value-based purchasing • Managing several special projects, including managing cross functional and cross divisional initiative to address specific business challenges affecting customer satisfaction and revenues• Working with business analysts to develop forecasts and pricing strategy• Collaborating with sales to develop and implement customer specific sales strategies• Cross-divisional expert on Men's and Women's Health

Marlborough, Ma, Us

Responsibilities included:• Leading product development strategy for 3 major product lines, Breast Biopsy, Specimen Radiograph and Ancillary Products (>$100M revenue)• Cross functional core team lead for analog breast imaging, breast biopsy and new product areas• Developing 5-year forecast• International travel to develop global product expertise • Daily communication with Marketing, Engineering, Regulatory, Production and Quality on several aspects of product development• Developing and presenting Business Cases for new product ideas, new product lines and product line extensions including approval of Business Case for development of new breast biopsy system• Developing and maintaining product roadmaps• Successfully developing and introducing a new product, Trident, a specimen radiograph • Training sales staff and supporting sales efforts • Supporting efforts in resolving customer escalations

Marlborough, Ma, Us

Responsibilities included:• Providing leadership and guidance to the Sentinelle team to plan and execute the successful roll out of all new products • Maximizing revenue, market share, and profitability for each product released through the Product Teams• Building business plans for new products as well as staging product or feature roll out in synch with internal development and release schedules• Providing product requirement input during the product development process as it relates to market needs, market windows, market potential, pricing models, and competitive considerations• Leading the Product Management Team to provide product roadmaps and releases for the Sentinelle product teams: Breast, Pelvic, Aegis, and Navigation• Working with MRI OEM partners to develop OEM validation plans that align with Sentinelle product release plans• Managing the commercial launch of new products and successful handoff to marketing for marketing communications, sales programs, and pricing management• Providing market need priorities in synch with business plans and performance metrics• Defining winning product positioning strategies• Identifying target markets & provide pricing targets• Developing business justification for new product concepts, features or configurations

Responsibilities included:• Growing revenues from $100,000 to $18,000,000 • Hiring, training and managing direct sales team of 7 international employees and applications team of 6 international employees• With CEO and VP, Business Development, negotiating distribution contracts with Siemens, GE and Toshiba Medical Systems• Providing product input during the product development process as it relates to market needs, market windows, market potential, pricing models, and competitive considerations• Managing all trade shows and developing all outbound marketing material• Developing Beta partnerships and Luminary partnerships to establish relationships with key customers, professional associations, and key governmental agencies to develop advocates and educate influential leaders.

Marlborough, Ma, Us

Toronto, On, Ca

Master'S Of Science, Medical Physics

Bsc, Physics

Education record