Underscored by common sense values and a genuine appreciation for people and the planet, OPEC Systems represent the ideal client. You may not have heard of this Australian company yet, but you will. It is starting to get noticed in all the right places, and its environmentally aware, go-getting team is responsibly creating real solutions to some pretty significant world-wide problems. Since joining the team, my creative skills have been put to the test to achieve significant national and international media coverage on its innovative work developing technology to remove PFAS from groundwater; its technologically superior military and first responder garments that provide protection from chemical, biological, radiation and nuclear (CBRN) threats, and much more. Strategic communication is key in this role, and I work closely with marketing and specialty teams to ensure consistency and relevance of message for targeted communication excellence. As a team, we are working towards becoming LinkedIn gurus with a strong content marketing focus. Who knew science, technology and engineering could be so enjoyable?!OPEC Systems was founded 30 years ago to create intelligent environmental engineering solutions to complex problems. Today, more than ever, it remains committed to this vision, and the team of over 100 employees is known for its ability to collaborate, innovate and deliver environmentally responsible programs. As a trusted and respected Australian owned private company with strong values and an unwavering commitment to quality and safety, they are redefining environmental management, one challenge at a time.

After many years working as an in-house PR practitioner in the health, local government and superannuation industries, in 2007 I relocated to the NSW North Coast and created 'The Word Public Relations'. My objective in creating my own business was simple - to offer clients a comprehensive and quality PR service without the fluff! My straight talking, cost effective communication solutions help put businesses into the spotlight, and directly influence how they are perceived by the community. The Word Public Relations specialises in media relations, publicity, and written communications such as newsletters, brochures, pamphlets and website copy. We also provide advice, direction and targeted content for social media.

This role involved:• External communications, including creation and editorial management of the internet site, media, contributions to annual and research reports, stories for industry publications, booklets and brochures, ministerial briefings and speeches • Communication strategies• Internal communications, including intranet site, staff newsletter and senior staff meetings• Media liaison, including initiation of media releases and management of media queries, often involving contentious issues• Event management, including charitable fundraising activities, medical forums, launches, health days and health outreach programs.• Liaision with diverse client groups including patients, health providers, film companies, government agencies, NGO’s, consumers, service groups and corporates • Issues management• Initiation and management of sponsorship

This role involved:• Management of a Public Relations team• Media liaison• Creation of written material including annual report, resident and staff newsletter, information book, speeches, brochures and fliers• Coordination of events including concerts, memorial and church services, charity bike ride, community fair, exhibitions and community dinners.

• Publication of brochures, fliers, news releases and newsletters• Coordination of a state-wide campaign and seminar program• Event management