Michelle Mantooth Email & Phone Number

San Antonio, Texas, Us

Managed $7M in paid media across search, programmatic, and social channels for the Insurance Agency and Perks lines of businesses. Launched the social channel and Small Business paid media.Managed $40M+ in paid media across the search and affiliate channels for Auto Insurance, expanding variable bidding across low performing areas and greatly increasing ROI.Created the paid media strategy for $180M+ in paid media across channels for the Auto Insurance business, leading to a 26% decrease in cost per product YOY.

Fort Worth, Tx, Us

San Antonio, Texas, Us

• Created and analyzed the member experience journey across two product lines and multiple channels• Established the process to which cross functional teams across for four product lines operate with one another for the Marketing Experience Team

Vancouver, Bc, Ca

• Stimulate the sale of slow selling items by a weekly average increase of 30% through photographing stylized product and marketing it to the store’s Facebook page • Coach employees through product sell-through avenues including Visual Merchandising strategies tailored to the community, product-testing to local workout mavens, and tracking product success with markdowns • Overhauled the product notification system by increasing visibility for guests, creating a full workout story for each email campaign, and remaining on-brand through colloquial and language choices• In charge of enrolling others in brand training for in-store and out of store events to remain true to the lululemon culture

Responsible for brand creation for the Aloha Fitness League, the first competitive fitness league in Hawaii which consisted of over 100 athletes. Recruited from over a dozen different gyms across the Hawaiian IslandsCreated and maintained all website and social media content and handled all logistics during island wide events at multiple facilitiesCoordinated over 200 competitors, volunteers, and local vendors during 3 large events. Created and managed a team to ensure the success of each event and ensured local businesses were represented for all of the athletes and spectators to get to know on a personal level

Vancouver, Bc, Ca

• Educated guests on fabric, features, fit, function, and the design intent of our product.• Assisted key leaders and managers in the opening and closing duties of the store to include visual merchandising and inventory/receiving. • Managed store Facebook page, updating daily on new product, studios, classes, and events relating to lululemon and the community.

Washington, Dc, Us

• Composed the sequence of events, scripts, and programs for four Navy sponsored events• Led meetings between all military branches and the National Park Service for several multi-service events on behalf of Navy Region Hawaii and ensured flag level presence at each event• Assisted in scheduling and coordinating media at high level Navy and Joint Service events at both Joint Base Pearl Harbor-Hickam and the World War II Valor in the Pacific National Monument

Washington, Dc, Us

•Managed and evaluated 8 electricians in the repair and maintenance of all shipboard electrical equipment•Maintained 2 vital safety programs above 90% through 1 deployment and 2 repair periods to ensure the 300+ crew and all shipboard equipment were in compliance.•Directed a team of 10 peers and subordinates through safe navigation, emergency procedures, and tactical environments.

Master Of Business Administration (Mba), Marketing

Bs, Political Science