Director of Business Intelligence: July 2024 - PresentDirector of Sales Operations: March 2022 - June 2024Business Development Manager: July 2014 - March 2022Group Sales Support: May 2013 - July 2014Current Key Responsibilities• Data Analysis using tourism data platforms to communicate and report on performance, trends, forecasts, and opportunities to marketing, sales, stakeholders, and partners. • Research and assess tourism data to provide recommendations for calendar planning of sales & marketing strategies; internally and externally to impact need periods. • Run Economic Impact calculations for citywide events and track pick-up impact reports.Former Roles:• Produce group travel leads for VO Stakeholders by proactively soliciting new business through various modes of prospecting, inbound marketing and social selling.• Collaborate with Director of Marketing to identify and implement marketing and sales campaigns geared towards group travel.• Produce monthly, quarterly and annual reports documenting business development activities, lead generation, definite room night bookings and other sales related goals.• Manage group sales advertising budget to assist DOM and Agency of Record in media buys.• Travel and represent VO at travel tradeshows, industry conferences and partner events.• Maintain and create strategic partnerships to grow opportunities through referrals and brand awareness.• Coordinate company wide events in addition to those pertaining to group travel.• Design, create and manage sales marketing campaigns to drive lead generation, including email marketing, web content creation and social media.• Design sales tools and marketing collateral for group travel. • Source properties for new business based on meeting space and room requirements.• Service booked accounts through exemplary customer service from inquiry to stay.• Maintain a detailed database of inquiry, leads, potential and closed business.• Plan and conduct FAM tours.

• Booked, sold, planned and coordinated all onsite special events.• Managed sales department and all front of house operations.• Led rebranding initiative.• Designed and built an optimized website with targeted content that reduced our need for paid advertising. • Managed social media channels.• Created strategic partnerships to improve recognition in market, including lodging, caterers, vendors, and other area venues.• Formulated targeted web strategy using limited resources to ensure best market saturation.• Quadrupled sales in first year and doubled sales over that in the second year.• Due to the increased profitability, the venue operations were sold.

• Booked, planned and coordinated all onsite tournaments, private and member events.• Increased venue sales on an extremely limited budget, reaching goals within 1st quarter that had not been met in over three years.• Created social media campaigns, promotions and coordinated community events.• Managed sales team.

• Produced record sales despite a slow economy; increasing revenues 60% the 1st year and another 64% the 2nd.• Defined all event-specific marketing and advertising for both venues, including print, website, blog and social media. • Created BEOs to define setup, catering, décor, timeline, A/V needs and worked each event to ensure quality and satisfaction.• Successfully maintained strict budgets.• Supervised banquet staff.

• Ran every aspect of events as an independent business from sales to day-of-coordination; supervised 3 employees• Spearheaded all marketing and advertising campaigns, personally creating a new logo, website, blog & Google AdWords • Doubled events within 1 year from 30 to 60 and another 25% the following year to a total of 76 events in 2007• Managed overall and event-specific budgets, handled all financials, provided revenue reporting and much more • Coordinated functions such as carnivals and performances to garner community support & additional funding

• Operate an independent event planning business handling over 300 events to date and managing 2 employees• Create/execute all marketing & sales efforts as well as managing events, budgets, accounting, payroll and more• Specialties include corporate events, fundraisers, holiday parties and trade shows in addition to weddings• Negotiate reduced rates for venues, vendor services, etc., resulting in high satisfaction rates and many referrals

• Promoted based on accuracy and follow through to manage all new company projects and oversee rollouts• Assessed project needs, delegated responsibilities and supervised over 20 employees in 10 different departments

• Designed programs and processes for new businesses leveraging company outlets as a customer interface• Worked with new clients to define requirements, order forms and other needs such as photography & notaries• Presented the resulting training programs to franchisees, supporting proper implementation and ensuring accuracy • Contributed to the branding for various initiatives and prepared presentations/spoke at the Annual Conference