Michelle Max Email & Phone Number

Albany, New York, Us

Albany, New York, Us

Albany, New York, Us

-Developed and executed the Association’s marketing strategy across all channelsincluding SEM, SEO, SMS, content marketing, email marketing, and event marketing-Planned regular marketing meetings (bi-weekly and quarterly) to improve cross-functional collaboration with the Continuing Education, Sections and Meetings, Membership, Publications, and Governmental Relations departments-Reduced project management inefficiencies by introducing and onboarding staff to Basecamp-Trained staff and Members on best marketing practices-Established KPIs to track and maximize marketing campaigns-Managed multi-million dollar budget and department of six

Albany, New York, Us

-Responsible for all strategic content development across organic and paid digital channels, including but not limited to: social media, web, email, and marketing automation. -Managed CLE program and assisted with product creation-Established KPIs and tracked performance/budgets for monthly reports

Troy, New York, Us

• Assist Account Strategist with development and implementation of client strategies for the following services: -SEO Consulting -Content Strategy -Reputation Marketing-Outreach -Social Media Strategy -Link Development -Content Creation -SEO Audits -Website Development•Monitor employee performance & contract spend parameters to ensure profitability•Research & design monthly client reports to showcase ROI•Manage client blogs•Manage client social media accounts•Conduct keyword research for content development•Implement marketing plan for Outspoken Media including: -Paid Social Media Strategy -Blog Development -Web Video Series -Company Newsletter -Event Promotion

Schenectady, Ny, Us

All responsibilities of Performance Manger plus emphasis on Client Training. Building, organizing, and executing client-focused webinars on soft and hard skills.

Schenectady, Ny, Us

•Oversee the complete advertising campaigns for digital SEM and traditional (Television, Radio, Newsprint, Billboard) client load throughout North America•Identify areas of improvement for clients and create robust marketing strategies utilizing all departments of Potratz (Video, Marketing Automation, Social Media, Web Development, and Graphic Design) in conjunction with third party providers•Perform weekly Google AdWords Optimization for clients•Design and present monthly marketing meeting presentation that displays all SEM and Website analytics, Social Media analytics, creative, proposed budget, and proposed sales events•Assist with media buys for traditional clients•Travel for marketing meetings and production trips•Manage client website edits including: uploading web panels and coupons, building landing pages, editing widgets, and implementing code. Familiarity with Potratz, Dealer.com, DealerOn, Cobalt, and Naked Lime platforms.

Schenectady, Ny, Us

•Assist Account Manager in mediating communication between twelve full-service clients (both digital and traditional media) and the design, search engine marketing, and video teams•Develop marketing strategies including Sales Events, Enhanced Digital Advertising collateral, and Social Media campaigns to meet the client’s sales goals each month•Utilize Basecamp Project Management System to organize video and radio production trips, media buying deadlines, retargeting ad sets, and website builds•Design monthly marketing meeting presentation that displays all SEM and Website analytics, Social Media analytics, creative, proposed budget, and proposed sales events•Serve as the Public Relations specialist for the entire company; write press releases about the CEO’s speaking engagements and pitch to media outlets about industry trends•Manage the company blog and build content for Potratz websites•Upload web panels, coupons, and build landing pages for various website platforms

Schenectady, Ny, Us

• Create text ads and build keyword lists for ad implementation • Assist with web site editing • Upload and optimize ads via Google AdWords• Partake in company wide trainings and workshops• Track time and the details of how tasks are accomplished within project management software

•Execute the production of Summer and Fall issues•Copy edit all magazine sections including features, TOC, and the Advertising Index•Mentor and monitor college interns•Assist with magazine distribution•Write articles as assigned

Loudonville, Ny, Us

•Planned single-day service events for Siena College students in relation to bi-monthly multicultural themes (ex. Power & Privilege, Immigration, etc.) •Aimed to provide students with an opportunity to work alongside those from different races, ethnicities, economic statuses, and sexual orientations.•Founded the Culture Club workshop series at the Boys and Girls Club of Albany•Established after-school program curriculum that met both New York State Educational standards and integrated cross-cultural dialogue•Prepared and facilitated an orientation for Siena College volunteers

Loudonville, Ny, Us

•Peer tutor in writing center on college campus. Assist peers with editing, structuring, and planning papers, essays, creative assignments, and lab reports•Lead staff and in-class workshops on tutor challenges and writing processes•Spearheaded special projects including an annual newsletter and attendance at national writing center conferences•Pre-requisite course was required to be a tutor. Course involved intensive grammar instruction, conflict/resolution training, and hands-on practice tutoring.

Loudonville, Ny, Us

•Peer educator responsible for enhancing and supporting the academic, co-curricular, personal, and spiritual development of residential students. •Worked with students in three different class years and three different dorm-styles ranging from 45 residents to 104•Responsibilities included: planning programs, completing weekly duty hours and trainings, supervising mediation between students, and attending one-on-one meetings with Resident Directors.

New York, New York, Us

•Assisted with all aspects of PR for multiple accounts including: press releases, media list coordination, media kit re-designs, and event execution•Responsible for tracking & documenting the reach of media placements

Albany, Ny, Us

Coordinator of all activities relating to ESOL programs that are available for immigrants and refugees including: volunteer/mentor/teacher coordination, ESOL resource and materials revision, caseworker liaison, and various project director. Assisted with the implementation of a regional committee for ESOL resources in the Capitol Region district.

Princeton, New Jersey, Us

Implemented a self-sustainable web-based archive for tracking the progress of social issues. Research and added news articles to the PolicyOptions website into addition to creating tutorial guides and videos. Internship concluded with the planning & facilitation of a leadership conference for over 500 attendees.