Michelle Mitchell Email & Phone Number

United States

Product Manager and Scrum Product Owner of Salesforce Platform at Wiley Education Services.• Responsible for the Salesforce platform strategy for the WES Student and Partnership Experience and Student Journey Technology Programs; serving multiple WES product lines and 1,000 internal users who support 60,000 enrolled students across 65 University partner schools. • Own the Salesforce Backlog for both technology programs. • Responsible for building and maintaining Salesforce roadmaps for each WES business vertical, including Business Development, Enrollment Services, Retention Services, Client Services, Academic Services, and Marketing. • Own what to build and what sequence based on defined business milestones, ensuring there is a groomed backlog for two Salesforce agile teams comprising 35 resources. • Lead Quarterly Program Increment Planning sessions with business and technology teams, and drive stakeholder consensus for future Salesforce development. • Responsible for representing the business needs to the technology teams and ensuring the design and solution meets the business requirements and expectations. Work cross-functionally with other technology and shared services teams on collective business goals. • Partner with business leaders on rollout, change management and adoption strategies. • Critical role in the Wiley acquisition of The Learning House. Partnered with the business and technology teams and lead the migration efforts for: migrating the OPM business from Sugar CRM to Salesforce, Business Development operations from NetSuite to Salesforce, Employer Partnerships operations from HubSpot CRM to Salesforce and Course Development operations from Grail to Salesforce. • Instrumental in driving a Salesforce object restructuring effort to provide scalability for future Wiley Acquisitions and new WES product lines.

Orlando, Florida Area

• Sole Business Analyst for the WES Salesforce Instance for 7 years, supporting a team of 8 developers. • Led the analysis and implementation effort to upgrade the WES Salesforce instance from the former Student Relationship Management solution to the Student Relationship Platform (SRP), a Wiley owned Salesforce Application. • Led the requirements to unbundle SRP into separate products that were marketed and sold to external customers. • Driver behind the upgrade from Classic to Lightning.• Partnered with business stakeholders and was responsible for procuring requirements, analyzing and documenting business processes and system requirements, and defining acceptance criteria.• Established an enhancement intake process and key roles within the business to own request management for their business vertical. • Established a stakeholder Governance Committee responsible for prioritizing Salesforce requests across all business verticals in WES.• Translated business requirements into technical requirements, informing design. • Designed and performed configuration for all no-code Salesforce features. • Performed competitive analysis on related Higher Education product solutions and identified opportunities for SRP expansion. • Managed the Salesforce User Help ticketing system and assignments to team members. • Assisted in data flow, detailed field mapping, and data governance activities. • Identified areas of impact and change management implications for new features. • Partnered with Change Management and led UAT and training sessions for internal teams on new releases.• Wrote and executed test cases based on business requirements. • Produced release notes.

• Gathered Requirements and partnered with business owners to design and develop Salesforce products. • Part of a 3-person team who built Salesforce from the ground up for the Rasmussen College Online business, supporting 200 users on Service Cloud. • Configured solutions for business development, career services and application teams.