Michelle Mora Email and Phone Number
Michelle Mora work email
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Michelle Mora personal email
As a senior marketing professional, I create multi-channel content and marketing strategies that strengthen partnerships, engage consumers & customers, and enhance brands. I do this by forging collaborative partnerships with internal and external stakeholders, leading teams from creative concept through to execution and measurement, while optimizing processes, performance, and costs. CORE SKILLS:• Marketing & Communications Strategy• Multi-Channel Content Development• Digital Marketing & Media Strategy• Customer Relationship Management (CRM)• Consumer Engagement• Lead Generation• Brand Positioning• Market Research• Social Media• SEO/SEM• Data Analysis• Process Optimization• Budget Monitoring• Team DevelopmentINDUSTRIES:CPG, Healthcare, Technology, Financial Services, Retail, Non-profit, Pharma
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Senior Client AdvisorCrossbow Group, Llc Sep 2024 - PresentWestport, Ct, Us- Leading client management and marketing strategy for a key client, with a particular focus on digital marketing and acquisition
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Digital Strategist, DirectorPixacore Nov 2021 - Dec 2023New York, Ny, Us- Led strategy initiatives for multiple clients:Rare disease client (medical food): created positioning and launched multiple marketing tactics for their U.S. launch, including social media and influencer strategies and plansPharma client: crafted multiple strategies related to CRM/email marketing, lead generation, and content creation- Created detailed patient journeys based on primary and third-party research- Participated in company new business pitches, resulting in new clients for the agency- Created an annual planning best practices guide- Participated in the culture committee through the creation of an internal company newsletter- Mentored a new hire and provided guidance to help her thrive in a new agency environment -
Vice President, Digital Marketing ServicesLsc Digital May 2020 - Oct 2020Bethel, Connecticut, Us- Led team in strategy and execution of ABM and consumer digital marketing programs across 10+ accounts and industries- Contributed to the development of the LSC Digital Marketing Plan and managed the execution of related tactics, to position the company for additional growth - Participated as a committee member of the office re-opening team related to COVID-19- Hired and facilitated training for several new team members in areas of email marketing and digital media -
Vice PresidentEpsilon Dec 2014 - Sep 2019Irving, Texas, Us- Led cross-functional, geographically dispersed team of ten in creation, execution of integrated marketing and media campaigns, which resulted in multi-year market share growth for the Five Star brand as well as high client satisfaction scores- Delivered exceptional digital engagement rate increase for the Five Star brand in one year, during a time when the annual budget was reduced significantly- Developed brand positioning and brand story for a new premium leather goods brand, sold via the e-commerce channel- Produced multiple years of high-profit margins and revenue growth through new business development wins and strong P&L management -
Sr. Account Director (Ryan Partnership)Epsilon Apr 2010 - Dec 2014Irving, Texas, Us- Mentored and led a team of 8 (across account, analytics, creative, planning and production) that conceived and executed strategic marketing and media programs for B2C and B2B clients- Developed brand positioning and guidelines for multiple brands, including CareCentrix (at-home healthcare, DME), AT-A-GLANCE, Five Star, Cessna and HJ Sims, supported by data and research- Collaborated on the creation of a loyalty and technology strategy for Dash-In (convenience stores)- Led over 10 successful web, e-commerce, and mobile projects during my tenure
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V.P. / Group Director, MarketingDigitas Jun 2005 - Apr 2010Boston, Massachusetts, Us- Led digital marketing for Kraft Foods account, including marketing research and strategy, digital advertising, website development, SEO, content distribution deals, CRM acquisition and retention programs- Achieved significant account growth over a four year span, frequently exceeding aggressive revenue and profit targets- Drove multiple new business pitches, both for existing and prospective accounts- Participated actively in office leadership initiatives: launched Mentor Program, led annual Community Service Day, and participated in the Learning Council Task Force -
Account DirectorR/Ga Oct 1999 - Jun 2005New York, Ny, Us- Led strategic marketing services, market research, client management, financial management, and new business development for key accounts, including: SC Johnson, Purina, IBM and Nestle- Success of the client accounts contributed significantly to R/GA winning AdWeek's Best Creative Agency (2001) and Best Interactive Agency awards- Directed a global site redesign of IBM.com in multiple languages, producing efficiencies using common web templates- Launched and executed first-ever CRM program for SC Johnson- Mentored and managed career growth of 3 members of R/GA's client services team- Presented digital marketing best practices at industry seminars and as a guest lecturer at the NYU School of Business
Michelle Mora Education Details
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D'Amore-Mckim School Of Business At Northeastern UniversityMarketing -
Alfred UniversityMinor: Mathematics
Frequently Asked Questions about Michelle Mora
What company does Michelle Mora work for?
Michelle Mora works for Crossbow Group, Llc
What is Michelle Mora's role at the current company?
Michelle Mora's current role is Digital Marketing Strategist | Relationship Builder | Brand Strategist.
What is Michelle Mora's email address?
Michelle Mora's email address is mi****@****ore.com
What schools did Michelle Mora attend?
Michelle Mora attended D'amore-Mckim School Of Business At Northeastern University, Alfred University.
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