Michelle Morrow Email & Phone Number

Led philanthropic organization. Developed partnership and ran major fundraising events. ● Planned and executed a variety of in-person and hybrid events.● Spearheaded fundraising campaigns resulting in year-over-year contributions growth.● Pioneered strategic initiatives to foster partnerships and enhance membership engagement.● Developed project roadmaps, timeline, milestones and deliverables.

Greater Los Angeles Area

Streamlined a thriving but disorganized residential property management company suffering from a chronic 3-month billing backlog, city non-compliance, and minimal insight regarding cash flow and investments.● Implemented online bookkeeping, autopay, and financial reporting protocols linked to fixed/variable income and 100 monthly a/p transactions. Eliminated DSO backlog within 3 months.● Engaged a network of attorneys to reallocate real estate portfolio, shifting properties into trusts, selling off 6 low-performing properties, and upgrading contracts/documents for remaining buildings.● Established and documented internal auditing procedures to ensure year over year city compliance.● Sourced and negotiated with third-party property management firm to look after larger properties.● Drove day-to-day efforts in managing 12 residential properties with a portfolio including houses, condos, and multi-unit complexes across California.

Pacific Palisades, California

Catalyzed membership growth, retention, and involvement for the biggest reconstructionist temple in the U.S. with over 1,000 families/congregation members from Pacific Palisades, Santa Monica, Brentwood, and Malibu.● Lead end-to-end production of both small and large scale projects and events.● Collaborated with internal teams and key stakeholder and managed vendor relationships.● Managed internal tools and systems to create infrastructure for the team to use in support of the events. ● Established inter-department communication, defined cohesive branding and messaging for 10 distinct segments based on focus group research, and unified marketing campaigns across email and direct mail channels to achieve unprecedented response rates.

Mar Vista, California

Investor's Business Daily - 1999 - 2003 Scaled national programs in Marketing, Media Relations, and Licensing for this fast-growing investment magazine publishing firm with 300,000 readers and 3,000 staff across 30 offices, call centers, and distribution centers.● Built the Content Licensing division from the ground up to handle the growing demand for our material. ● Oversaw the design and distribution of marketing materials, and managed our media spend across TV, print, and OOH channels. ● Launched a centralized Content Licensing division from scratch, including defining contract/IP policies with in-house counsel, and forging formal partnerships with digital, print, and broadcast companies. ● Initiated and obtained publicity deals with CNNfn, AOL, and NASDAQ, negotiating long-term branding strategy and training stakeholders on IBD's value offering. ● Secured a joint-venture with Charles Schwab involving the design of a co-branded website. ● Locked down retail promotional partnerships with distributors and national chains. ● Oversaw the development and distribution of marketing collateral for corporate and regional offices, including advertisements, POS displays, and direct mail pieces reaching one million subscribers. ● Managed $5M-$30M media spend for TV/print/OOH campaigns. Secured and coordinated coverage with CNN, CNNfn, Headline News, CNBC, and the History Channel. ● Championed and optimized ad campaigns, including concentrated media blitzes in New York and Los Angeles, in collaboration with creative teams at Young & Rubicam.

San Diego, California

While in graduate school, transformed an artist-run decorative accessories boutique into a $500,000 wholesale operation selling through the likes of Target and Wal-Mart, with very little overhead.● Drew up marketing and communications plan, including road show strategy and retail channel development programs, to boost brand recognition on a global platform.● Formalized policies and procedures around Order Fulfillment, IT, and Customer Management to ensure a unified, predictable experience for retailers as well as their customers.

Culver City, California

Played a significant role in the design, development, budgeting, and execution of direct mail campaigns, new product launches, and trade publications partnership development for this retail consulting and sales training firm.

Master Of Business Administration (M.B.A.), International Business

Bachelor Of Arts - Ba, Comparative Literature

Certificate Program, Marketing And Sales