Michelle Müller is a Product Manager @ Vileda | University of Mannheim Graduate at Vileda GmbH. She is proficient in French and English.
Vileda Gmbh
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Product ManagerVileda Gmbh Jan 2024 - PresentWeinheim, Baden-Württemberg, GermanyProduct Manager Floor Cleaning• Planning and implementation of product launches and assortment optimizations using the entire marketing mix • Conducting strategic assortment, price, and competitor analyses • Development of promotions and campaigns (Digital, Influencer)• Adaption and implementation of TV campaigns for the German Market• Working closely with Sales, Logistics, Controlling, and International Marketing
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Junior Product ManagerVileda Gmbh Dec 2022 - Dec 2023Junior Product Manager Floor Cleaning• Planning and implementation of product launches and assortment optimizations using the entire marketing mix • Conducting strategic assortment, price, and competitor analyses • Development of promotions and campaigns (Digital, Influencer)• Adaption and implementation of TV campaigns for the German Market• Analysis and preparation of market data (IRI/Circana)• Working closely with Sales, Logistics, Controlling, and International Marketing
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Junior Product ManagerVileda Gmbh Nov 2021 - Nov 2022Junior Product Manager Cloths & Gloves• Planning and implementation of product launches and assortment optimizations using the entire marketing mix • Conducting strategic assortment, price, and competitor analyses • Development of promotions and campaigns (Digital, Influencer)• Analysis and preparation of market data (IRI/Circana)• Working closely with Sales, Logistics, Controlling, and International Marketing -
Student Research AssistantChair Of Marketing & Innovation | University Of Mannheim Mar 2020 - Mar 2021Mannheim, Baden-Württemberg, Germany• Conducting data analyses and strategic literature searches -
E-Commerce Intern - Performance Marketing And Partner ManagementLufthansa Mar 2019 - Jul 2019Frankfurt Am Main Und Umgebung, Deutschland• Support on projects in the field of performance marketing (flight search engines, SEO, SEA)• Implementing and evaluating tests to boost website traffic and sales • Conducting sales analyses and creating reports based on Google Analytics data -
Shopper- And Customer Marketing InternProcter & Gamble Dec 2018 - Jan 2019Darmstadt Und Umgebung, Deutschland• Pursuit of further development of an online feedback platform for the pharmacy staff and an augmented reality app for the field force• Planning and execution of promotions and point-of-sale activities for the brands Kytta and Vigantol• Project tracking and analyses resulting in concrete recommendations for action items -
Shopper- And Customer Marketing InternMerck Gruppe Aug 2018 - Nov 2018Darmstadt Und Umgebung, Deutschland• Pursuit of further development of an online feedback platform for the pharmacy staff and an augmented reality app for the field force• Planning and execution of promotions and point-of-sale activities for the brands Kytta and Vigantol• Project tracking and analyses resulting in concrete recommendations for action items -
Project Consultant InternConteam Gruppe Jun 2016 - Aug 2016Mainz Und Umgebung, Deutschland• Coordinating between customers and the creative department by for instance creating briefings• Conducting strategic (e.g., competitive) analyses
Frequently Asked Questions about Michelle Müller
What company does Michelle Müller work for?
Michelle Müller works for Vileda Gmbh
What is Michelle Müller's role at the current company?
Michelle Müller's current role is Product Manager @ Vileda | University of Mannheim Graduate.
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