Part of the Operational Comms | Sensitive Comms | Brands Marketing and Experience team helping to implement Consumer Duty and improve the customer experience across all brands and channels.

I'm a freelance senior copywriter with a background in marketing and advertising. I’ve a lot of experience. We're talking decades.Why do clients come to me?In a nutshell, they come for copy that works. I want my clients to get great value from me, which means I work hard to write the most effective copy possible.A result of my advertising and marketing background, no doubt. That and my desire to make life simpler and better – to get rid of jargon and make copy easy to read, engaging and rewarding. Some clients need branding support, perhaps a new brand or product name, strapline and tone of voice, while others have these in place and need a writer who can stick to them.What do I write for?I write for both B2B and B2C.I love the ever-changing digital world. Whether creating a new website from the ground up, adding to an established online presence, or crafting a case study or blog to drive inbound marketing and help the reader to take the next step.Then there’s print – whether this is a flyer, brochure, hardback book or annual report.Advertising, of course. My advertising career started in above-the-line – TV, press, posters and radio, then moved to through- and below-the-line. I don’t think there is a line any more, just great creative thinking and compelling executions.I could go on, but if you’ve got this far, why not get in touch and let’s have a chat about you and what you need.Some recent collaborations include:- Nest – the workplace pension scheme. Writing for customers and employers across a range of media that includes SMS, email, online portal, letter, form, website and more. Working with the team at Gallagher.- PostOp – the life-saving post-surgery recovery. Creating website content. - Belvoir! Newbury – marketing beautiful properties.- PCF Bank – annual report.- Oxford Innovation, Innovate UK EDGE, Berkshire Growth Hub – Case studies.And other fantastic companies I wish I had more space to tell you about.