Strategic planning, content development and creative support for enrollment and program marketingMarketing campaign management across various audiencesMarketing asset production and project management for catalogs, handbooks, programs, invitations, forms, mailers, newsletters, emails, digital ads, and video contentVendor relationship management for writers, designers, photographers, videographers, and other content creatorsTracking and analysis for key performance metrics of marketing campaignsCommunications liaison for institutional events such as Convocation, Founder’s Day, and CommencementMarketing research that identifies trends and strategic initiatives in higher education

Advancing the mission, vision, and guiding principles of UofSC School of Medicine Greenville.Coordinate, plan and develop all marketing, public relations, and communications initiatives Responsible for training and staff management of two communications team members supporting website and digital media resourcesIdentify data-driven insights and recommend strategies for optimized user experiencesMaintain and ensure the proper use of the university’s flagship brandProduce and distribute critical operations information to faculty, staff and the public

Design production of logos, brochures, posters, newsletters and other materials using Adobe Creative SuiteDeliver data analytics and visualizationDevelop and deliver marketing and promotional materialsMaintain an extensive archive for photography and marketing assetsAdhere to Corporate Image and Brand Identity specifications for multiple corporate clientsWork independently to create, manage and complete multiple projects within specified budgets and time-sensitive deadlines

Maintain and ensure the proper use of the MetroConnects brandCoordinate, update and maintain company websiteCoordinate, write and edit all internal and external publicationsEstablish and maintain relationships with contractors and vendorsEvent PlanningPrepare and support staff and the Commission for presentations

Collaboration with statewide stakeholders, internal departments, two Boards of Directors and the Governors School for the Arts Foundation to promote all programs, accolades and eventsManage brand development for message consistency, cohesive brand identification, logo usage and overall brand identity standardsCoordinate faculty, staff and student interviews with media contacts and photographers Submit public events and performances to community calendars for publicationServe as media liaison for all public information including school news, performances, events, etc.Maintain and enhance an extensive archive for photography and marketing assets for school events and performances for all 7 core areas, as well as the Governor's School for the Arts FoundationDevelop, write, and direct content for website and all social media channelsWork independently to create, manage and complete multiple projects within limited budgets and time-sensitive deadlines

International collaboration with project managers, printers, advertising agencies and other contractors to produce high-end consumer ads, brochures, posters, POS, books and other materials using all major design software packages, including Adobe Creative SuiteDevelop and deliver technical documentation, marketing collateral and sales materials for project managers and teams within 6 Independent Operating Units in 5 different domestic facilities and 4 international officesDevelop and maintain an extensive archive for photography and marketing assets for more than 10 internal and individual corporate clientsManage targeted print and electronic communications materials within the structure of Corporate Image and Brand Identity specifications for more than 10 corporate clients

Designed creative ads, brochures, posters, POS, packaging and other materials for marketing and communications purposes using all major design software packagesWorked directly with marketing staff to adhere to and shape brand identityDeveloped images, charts and logos for PowerPoint presentationsWorked directly with vendors to output superior quality promotional materials

Developed creative ads, brochures, posters, flyers and other marketing materials directly targeted for internal audiences, original equipment manufacturers, dealers and trade showsMaintained brand standards for 3 brands over 5 industries including agriculture, earthmover, commercial truck, two-wheel and travel publicationsDesigned and edited internal publications, including employee magazine and benefits materials