Michelle Roberts Email and Phone Number

-SRM Lead for the Bakery Sweets, Global Brands, and Nutrition divisions, supporting key brands like Tollhouse, Carnation, Libby's, Nido, Maggi, La Lechera, Abuelita, Milo, and Gerber-Drove strategic leadership and SRM actions across price, promotion, price pack architecture, and mix/assortment-Partnered cross-functionally and develop best practice ways of working with consumer insights, category management, e-commerce, finance, and sales across key annual processes and business planning-Led and developed a team of five managers, senior analysts, and analysts

-Led the pilot and laid the foundation for an advanced AI, business wargaming capability that leveraged game theory and anticipatory analytics to drive differential insights and action for the business-Led the design and development of enhancements to the Trade Promotion Optimization capability and underlying data-Worked on a team to develop and execute a new commercial terms and trade policy within the organization-Designed prototypes and led the internal build of tools and reporting to support the commercial terms and trade policy implementation-Managed relationships with external 3rd party vendors and facilitated collaboration with internal cross-functional teams

• Designed the ecosystem and strategic vision for the SRM Trade toolkit to optimize merchandising as a lever for driving revenue and profit at GMI• Led a product team to build a tool that models merchandising drivers, re-defines incrementality, and estimates cannibalization and pantry loading impact• Led a product team to expand our future-predicting and planning capability to additional retailers and unlock everyday price planning and predictions using modeled elasticities• Drove strategic prioritization, planning, and alignment across leadership and stakeholders through purposeful communication and expectation management

• Led an Agile product team and developed a strategic vision for building capabilities that increase merch data accuracy, quickly discover merch insights that drive revenue and profit, and enable better merchandising decisions based off of predictive science• Provided business expertise and derived the logic to connect trade and scanner data in a lake to create one source of truth across the organization• Defined and prioritized requirements and features to enable data scientists to create a predictive trade planning optimization model• Connected with stakeholders and designed the vision for Tableau dashboards and web applications that synthesize the data and drive insights

• Provided business analysis against strategies and priorities for Directors, VPs, and the President of Sales• Built predictive tools to redefine and standardize the process for annual planning and volume estimating• Influenced the future merchandising and pricing capability within the organization• Consulted on analyses, methodologies, and tools for the Walmart Analytics customer team

• Developed strategies to drive incremental sales volume and merchandising effectiveness for General Mills Big G Cereal Division• Influenced national merchandising strategies and principles with trade, sales, and predictive analytics• Designed, developed, and enhanced suite of planning and merchandising effectiveness tools• Partnered with internal sales and cross-functional teams to drive collaboration and action on insights and recommendations

• Drove increased volume, sales, and profit through the optimization of everyday pricing and merchandising strategies• Analyzed cost efficiency, return on investment, and executional effectiveness for promotions and events• Developed relationships with and presented to senior‐level executives and category managers at customer accounts• Designed and developed Excel‐based tools and models to standardize processes and analyses across the team• Managed software supplier relations, coordinated releases/updates, and created/delivered team training• Directed and interacted with Mumbai analysts on key projects

• Planned $20MM+ in trade funds to drive spending efficiency and maximize sales at customer accounts• Forecasted volume and spending, evaluated sales results, and developed strategies to lead profitable growth• Managed and led a team of 3 direct reports in areas of planning, category management, and administration

• Developed expertise in everyday pricing and hybrid trade strategies with responsibility for all US retailers• Leveraged modeling software to optimize and forecast the impact to volume, trade spending, and profit• Designed proprietary tools and training courses to analyze pricing and develop consumer insights• Influenced brand strategy through cross‐functional collaborations (Trade Finance, Marketing, Consumer Insights)

• Strategically managed $5MM in trade spending at corporate retail customers, increasing sales over 36%• Established rapport, consulted, negotiated, and effectively communicated with buyers/category managers• Presented customer with recommendations, category reviews, and action plans to align goals and strategies

• Utilized POS/retailer data to analyze products and markets to provide category management insights • Analyzed pricing, merchandising, distribution, and shelf management opportunities to maximize sales• Created an Excel template that drove efficiency across the region by reducing project man‐hours by 90%• Awards: General Mills Outstanding Achievement Award (2007), Vendor of the Year (2007)