Michelle Robertson

Michelle Robertson Email and Phone Number

Principal Marketing Rep. with BART Communications @ BART
oakland, california, united states
Michelle Robertson's Location
San Francisco, California, United States, United States
About Michelle Robertson

I’m a Principal Marketing Representative at San Francisco Bay Area Rapid Transit (BART) and the co-chair of the APTA Storytelling Forum. My focus is strategic storytelling about BART’s impact on the region, its employees, history, technological innovations, and its diverse riders. Over the past two years, I have published more than 100 stories about the BART system. The stories are shared with tens of thousands of people via social media, newsletters, and more.   As a member of the BART Communications team, I have developed a series of rider engagement, communications, and marketing initiatives, including the rider storytelling series BART Connects (bart.gov/bartconnects), BART’s writing contests (bart.gov/bartlines), One Book One BART (bart.gov/bookclub), and the 2023 and 2024 Transit Saves ad campaigns (bart.gov/transitsaves). I support the department with social media management and strategy, video direction and production, media relations, website management, event production, and frequently works across the BART District to assist departments with strategic messaging and communications needs.  Prior to BART, I was a journalist for national and local news organizations. Among other accolades, I won First Place at the 45th Annual San Francisco Press Club Awards in the "Newspapers - Blog/Commentary" category, and her essay “Recovery Season,” originally published in Orion, was listed as a notable mention in The Best American Science and Nature Writing.   My debut poetry collection, Hate Mail: Thank You for Reading, was published by Vine Leaves Press in 2022. I have a masters degree in English literature and am a member of the San Francisco Writers Grotto.

Michelle Robertson's Current Company Details
BART

Bart

View
Principal Marketing Rep. with BART Communications
oakland, california, united states
Website:
bart.gov
Employees:
2155
Michelle Robertson Work Experience Details
  • Bart
    Principal Marketing Representative
    Bart Sep 2024 - Present
    Oakland, California, United States
    I’m a Principal Marketing Representative at San Francisco Bay Area Rapid Transit (BART). I was also recently appointed to serve as co-chair for the APTA Storytelling Forum. My focus is multimodal storytelling about BART’s impact on the region, its employees, history, technological innovations, and its diverse riders. Over the past two years, I have published more than 100 stories about the BART system. The stories are shared with tens of thousands of people via social media… Show more I’m a Principal Marketing Representative at San Francisco Bay Area Rapid Transit (BART). I was also recently appointed to serve as co-chair for the APTA Storytelling Forum. My focus is multimodal storytelling about BART’s impact on the region, its employees, history, technological innovations, and its diverse riders. Over the past two years, I have published more than 100 stories about the BART system. The stories are shared with tens of thousands of people via social media, newsletters, and more.   As a member of the BART Communications team, I have developed a series of rider engagement, communications, and marketing initiatives, including the rider storytelling series BART Connects (bart.gov/bartconnects), BART’s writing contests (bart.gov/bartlines), One Book One BART (bart.gov/bookclub), and the 2023 and 2024 Transit Saves ad campaigns (bart.gov/transitsaves). I support the department with social media management and strategy, video direction and production, media relations, website management, event production, and frequently works across the BART District to assist departments with strategic messaging and communications needs.  Prior to BART, I was a journalist for national and local news organizations. Among other accolades, I won First Place at the 45th Annual San Francisco Press Club Awards in the "Newspapers - Blog/Commentary" category, and her essay “Recovery Season,” originally published in Orion, was listed as a notable mention in The Best American Science and Nature Writing.   My debut poetry collection, Hate Mail: Thank You for Reading, was published by Vine Leaves Press in 2022. I have a masters degree in English literature and am a member of the San Francisco Writers Grotto. Show less
  • Bart
    Senior Marketing Representative
    Bart Feb 2022 - Sep 2024
    Oakland, California, United States
  • Sfgate
    Features Reporter
    Sfgate Jun 2021 - Jan 2022
    San Francisco Bay Area
    The role of Features Reporter at SFGATE was created specifically for me and my unique skill set. In this position, I wrote longform stories on a variety subjects, ranging from profiles to arts and cultural criticism to investigations. I served as Interim Local Editor in 2021 and managed multiple freelance journalists in addition to editing their work. My stories were aggregated in New York Times California Today, New York Times “What We’re Reading,” Politico’s California… Show more The role of Features Reporter at SFGATE was created specifically for me and my unique skill set. In this position, I wrote longform stories on a variety subjects, ranging from profiles to arts and cultural criticism to investigations. I served as Interim Local Editor in 2021 and managed multiple freelance journalists in addition to editing their work. My stories were aggregated in New York Times California Today, New York Times “What We’re Reading,” Politico’s California Playbook, and more. I also made multiple appearances on local and national broadcast and radio news stations, including Sirius XM, Fox Business News, KCBS, KTVU, CBS LA, and ABC7. Show less
  • Freelance
    Freelance Writer
    Freelance Jun 2019 - Jun 2021
    While working as a freelance journalist, editor, and copywriter, my work appeared in the San Francisco Chronicle, Orion, Hi Fructose, VIA, Diablo magazine, 7x7, and SoMa, among others. I wrote more than a dozen articles for Lenovo, predominantly featuring exceptional people using Lenovo products for a variety of purposes.
  • Nexstar Digital
    Executive Producer
    Nexstar Digital Dec 2020 - May 2021
    San Francisco, California, United States
    As an executive producer at Nexstar, I reported on national topics for the Nexstar Media Wire. My stories were shared with our 100+ affiliate tv station websites, reaching an audience of millions. My areas of focus were science, health, lifestyle, tech and features.
  • Sfgate
    Producer
    Sfgate Jan 2017 - Jun 2019
    San Francisco, California, United States
    As a producer at SFGATE, I wrote hundreds of stories a year on a variety of subjects and beats, including news and breaking news, arts and culture features, opinions and columns, cutlural criticism, and more. I was regularly the top-read author of the month.
  • Viewfind
    Lead Writer
    Viewfind Mar 2016 - Dec 2016
    San Francisco Bay Area
    As the Lead Writer at ViewFind, a media and advertising startup, I wrote, edited, and managed all of the platform’s content. I also managed our staff of writers, photo editors, and interns, in addition to overseeing hiring and onboarding.
  • Yellow Pear Press
    Social Media Manager
    Yellow Pear Press Nov 2015 - Sep 2016
    San Francisco Bay Area
  • Via Magazine
    Fact Checker
    Via Magazine Oct 2015 - May 2016
    Oakland, Ca
  • Student Learning Center, Uc Berkeley
    Writing Workshop Facilitator
    Student Learning Center, Uc Berkeley Aug 2015 - Dec 2015
    Berkeley
  • Student Learning Center Writing Program
    Writing Tutor
    Student Learning Center Writing Program Jan 2014 - Dec 2015
    Uc Berkeley
  • Uc Berkeley Athletic Student Center
    Writing Tutor
    Uc Berkeley Athletic Student Center May 2014 - Dec 2014
    Berkeley, California
  • Uc Berkeley Graduate School Of Journalism
    Development Assistant
    Uc Berkeley Graduate School Of Journalism Sep 2013 - Jan 2014

Michelle Robertson Education Details

Frequently Asked Questions about Michelle Robertson

What company does Michelle Robertson work for?

Michelle Robertson works for Bart

What is Michelle Robertson's role at the current company?

Michelle Robertson's current role is Principal Marketing Rep. with BART Communications.

What schools did Michelle Robertson attend?

Michelle Robertson attended University Of California, Berkeley, Uc Irvine, Acalanes High School.

Who are Michelle Robertson's colleagues?

Michelle Robertson's colleagues are Mike Hendley, Gena Alexander, Erick L., Curtis Zedd, Edilberto Mapa, Henry Lee, Shane Edwards.

Not the Michelle Robertson you were looking for?

Free Chrome Extension

Find emails, phones & company data instantly

Find verified emails from LinkedIn profiles
Get direct phone numbers & mobile contacts
Access company data & employee information
Works directly on LinkedIn - no copy/paste needed
Get Chrome Extension - Free

Aero Online

Your AI prospecting assistant

Download 750 million emails and 100 million phone numbers

Access emails and phone numbers of over 750 million business users. Instantly download verified profiles using 20+ filters, including location, job title, company, function, and industry.