Javer es una desarrolladora de vivienda con más prestigio en México, con 50 años de experiencia en el sector. Nos especializamos en proyectos de alta calidad para diferentes segmentos del mercado. Líder del departamento de mercadotecnia en la plaza de Aguascalientes.*Definición y monitoreo de KPIs.*Generación de planes mensuales de mercadotecnia enfocados en segmentos de interés social, vivienda media y residencial.*Cuidado de la imagen de marca en la plaza alineado a la estrategia de marca nacional.*Administración y coordinación de proveedores.*Responsable de mantenimiento e imagen de casas muestras.*Capacitación y seguimiento de estrategias digitales con el equipo comercial.*Coordinación de campañas 360 de apertura para nuevos desarrollos residenciales.*Análisis de mercado (lanzamiento de producto y monitoreo de competencia).*Reclutamiento de personal. *Administración del presupuesto del área.

Leader of the marketing team (digital marketing, offline media, design, content creation and online customer service).·Marketing plan development and Implementation for Ags, Leon and Tulum·Task definition and coordination within marketing team. ·KPI´s definition and monitoring.·Department budget administration.·Coordination of customer service and support to operational areas with information and training on programs and initiatives.·Development and deployment of trainings for sales team.·Openning campaings coordination for new compounds.·Team recruitment.·Market analysis (launches and competition monitoring).Main achievements:·Succesful launch of “Andrea Residencial” and "Punta Coral" Projects

Program Management with Cross Functional areas for “Go To Market" plans defined (tasks designation, milestones definition, execution and KPI´s).-Tasks supervision with cross functional areas-Internal communication and trainings with the sales team-Tracking of KPIsMain achievement:-Successful launch "Grainger Select" project.-Successful launch ​Internal Communication project. Unifying content, communication channels and documentation.

Responsible for the loyalty program of Grainger Mexico. Project management with multidisciplinary teams for sales programs development (tasks designation, milestones definition, execution and KPI's monitoring).-Loyalty program provider management (program operation, KPIs, communication and sales promotional campaigns, customer service and administrative issues).-Budget management for: loyalty program, and 2 sales programs (Manufacturing Sector and "PyMEs").-Customer service (complaints, requests and reviews) -Internal communication and trainings with the sales team.Main achievements:-Successful launch of sales program "Socio Grainger" for "PyMEs", unifying a value proposition for this customer segment.-Successful "Puntos dobles y triples" sales promo for the loyalty program. Increasing the monthly sales by 8%, achieving the monthly sales goal for small and medium clients.

Marketing project management for 6 IHOP and 3 Pizza Rev Mexican branches (Northeast region). Execution of the annual sale promotion plan (tasks designation, and milestones achievement) and the development of the regional marketing strategy for each brand (conventional and digital advertising, corporate identity, sponsorships, openings, branch activations, and PR) -Negotiations with local influencers to advertise the brand (social media).-Marketing supplier management (POP materials, media, events, and advertising agency)-Third Party sponsorship management -Coordination of sales promotions with delivery platforms; Uber Eats and Rappi-Benchmark analysis for the market and direct competition.-Customer service (complaints, requests and reviews)Main achievements:-Successful social responsibility campaign "National Pancake Day" 5th edition for IHOP, achieving to double the goal in pancake sales and being the 1st place for sale nationwide.-Successful launch of the marketing opening plan for IHOP Park Point, exceeding the branch's sales goal for the next three months.

Implementation of the promotional plan, advertising campaigns and client events.to. Understand the needs of the client to coordinate multidisciplinary teams to make the request in a timely manner.-Support in the execution of the client's media plan-Colaboration in the creative process for new advertising campaigns-Support in the management of the social media content-Administrative process-Monthly report on agency activities in relation to the client

Marketing project management for 10 shopping malls (Northern Mexico), designing and executing the anual marketing plan for each one (conventional and digital advertising, corporate identity, sponsorships, and events).-Marketing supplier management (POP materials, media, and events)-Third Party sponsorship management -Support in mall openingsMain achievements:-Venue for the "Talentos Infantiles" contest in partnership with Local Channel 6 of Cd Frontera for Plaza Bella Frontera, achieving top position to the plaza and breaking records of visits for 3 months.-Successful “Gana y sé el mejor de la clase” tactical campaign for Mall Plaza Lincoln in partnership with HEB supermarket, managing to mitigate the impact of the opening of a new supermarket in the area, and the increasing visits by 1% to the shopping center and HEB.