Michelle Romig Email & Phone Number

Detroit, Mi, Us

Detroit Metropolitan Area

Responsible for client data accountability on a global scale; including QA, working across teams to streamline and aggregate data, managing centralized client requests, and development and process improvement tasks. • Develop and maintain relationships with global agency personnel related to Operations processes and deliverables • Collect data from multiple teams/markets and aggregate into one source• Create and share best practices across respective global markets • Pull, analyze, and report on data for clients • Develop and conduct user training• Liaison with Planning and Buying teams to ensure data accuracy• Collaborate with business and technical resources to identify and develop process improvement initiatives• Provide recommendations and alternatives to business issues by assisting in defining and analyzing different processes and solutions• Ability to lead cross functional teams to ensure communication and cooperation of team members and stakeholders• Ensure consistency across teams as it relates to process, procedures, and reporting• Assist on ad hoc projects and duties as assigned by management• Work on assignments where considerable judgment and initiative are required in resolving problems and making choices, recommendations, or decisions• Create and share best practices across respective global markets

Remote

Collaborated with the Amazon Web Services (AWS) marketing team, sharing knowledge and experience with different marketing tactics by recommending campaigns to help AWS partners accomplish their goals.Duties & Responsibilities: planned, managed and supported the execution of partner marketing plans and campaigns; day to day management of partner relationships through weekly cadence calls and emails; campaign management with agency communication and AWS contacts; created marketing briefs for presentation and partner training; supported Marketing Development Fund (MDF) requests and claims including 3rd party agency management where appropriate and monitor ROI; managed reporting efforts with the partner and agency

Ann Arbor, Michigan

Duties and responsibilities included: monitoring and posting to multiple social media platforms including Facebook, LinkedIn, Twitter, & YouTube; generate specific and targeted monthly email newsletter; WordPress website maintenance and updates; consistent digital branding; valuable content creation including blog posts, marketing product flyers, and infographics; attending & reporting on networking events including activities with the local chambers of commerce, non-profit organizations and other UTEC affiliates; community outreach and involvement from community service and “give-back” standpoint; generating ideas for fundraising and alertness to affiliate opportunities; work closely with sales team to provide any and all necessary sales and supplemental materials for sales efforts; identify prospects and leads; assist sales team with their efforts in the sales funnel; provide social media/digital marketing training to sales team; writing & editing press releases, articles and other promotional/marketing materials; creating relationships with media personnel and journalists; lead various projects given by the president and sales director; manage internal company communications and events.

Troy, Mi

Duties & responsibilities included the following: manage 300-400 inbound phone/web leads per month by qualifying prospects, routing internally to financial experts, and update/monitor CRM Salesforce data; manage email marketing campaigns and client surveys from start to finish, including tracking and reporting of data; communicate internal events, new client fundings, and marketing projects on the intranet; promote brand messaging of Crestmark in collateral materials, indirect and direct marketing campaigns, websites (including SEO and SEM), banner ads, and the web lead call process.

Duties & responsibilities included the following: assisted the Social Media Strategy Director in developing and maintaining a dynamic brand voice and strategic social initiatives across all platforms; proactively collaborated with social, creative, and data teams on all facets of social strategy from start to finish; established and maintained positive vendor and internal relationships; monitored, analyzed, and reported social media data to the Field Team on a monthly basis.

North Central Region - Detroit

Duties & responsibilities included the following: supported and partnered with the Chevrolet Zone Manager to effectively plan and execute monthly retail LMA marketing and advertising objectives across the state of Indiana; developed, planned, and scheduled monthly LMA meetings and presentations; managed the LMA cash flow and performed market specific spending analysis based on projected sales and assessment levels; lead and directed the Account Manager on the daily business of the LMAs, including model and incentive selections and creative rotation for broadcast, digital, print, and social campaigns as well as website content; wrote creative briefs and change work orders for monthly creative needs; produced and distributed communications on regional/local market activities; assisted in implementing and managing "Brand Ownership" opportunities for LMAs, outside of traditional media sponsorships.

Detroit, Mi

Duties & responsibilities included the following: created, assigned, and managed Facebook, Instagram, and Twitter social programs and projects; wrote creative briefs and change work orders for social programs; developed and distributed communications to the Field Teams and LMAs across the United States; managed monthly report calendar and deliverable dates/team assignments for social programs; assisted Social Account Directors with analyzing and creating monthly social program reports for Field Teams; monitored LMA Facebook pages, responding to customer comments, messages, and notifications on a daily basis.

Bloomfield Hills, Mi

Duties & responsibilities included the following: responsible for the administration, management, and budget of the BPS Community Educations programs (preschool, latchkey, and after-school enrichment); recruited, hired, and supervised Community Education Teachers and Assistant Teachers; responsible for meeting State of Michigan Department of Human Services licensing requirements; maintained the school website and social media outlets, such as Facebook and Blackboard Connect; organized school assemblies and special events for the school; member of the West Maple Crisis Team, Character Education Committee and Marketing Committee; provided tours of school to prospective families; performed other duties as requested by the Principal and Assistant Principal.

Duties and responsibilities included the following: provided one on one or small group educational support to students in all subjects; helped proctor annual State of Michigan exams as needed; performed other duties as requested by teaching staff and the Principal.

Duties & responsibilities included the following: involved with all aspects of advertising functions for the National Dodge Caravan account, specifically strategic development, print and television production, integrated marketing and promotional opportunities; executed advertising strategy via television and print mediums by initiating creative work starters, overseeing internal routing and legal clearance, obtaining Chrysler/legal approvals, managing creative changes, troubleshooting problems and securing client approval on day-to-day production issues; interacted with PentaCom and agency account executives to prepare monthly recommendation for specific creative allocations for national network and cable schedules and obtain all necessary approvals; responded to all client and agency requests regarding BBDO produced materials.

Southfield, Mi

Duties & responsibilities included the following: assisted Account Supervisor and Management Supervisor in accomplishing regional marketing and advertising objectives for New England Ford Dealer Advertising Association; managed monthly production and media billing and maintained weekly contact with FDAF Accountant; worked closely with media planners and buyers in planning long-term buy, monthly budgets, sports sponsorships and special value-added promotions; coordinated creative development and production for television, radio, newspaper, direct mail, and POS; maintained monthly contact with Dealer Principal and/or General Sales Manager, by conducting dealer surveys; prepared meeting book and creative options for monthly FDAF meetings; planned, managed and attended client/agency social functions such as holiday party and annual seminar.

Ann Arbor, Mi

Duties & responsibilities included the following: sold local radio advertising to businesses in Ann Arbor, Michigan.

Detroit, Mi

Duties & responsibilities included the following: provided administrative support to the VP, General Manager of a major market radio station; responsible for inputting and reconciliation of network commercials; pulled Arbitron ratings and provided research for station.

Dearborn, Mi

Duties & responsibilities included the following: assisted two Account Executives with regional advertising and marketing objectives for Midas Muffler franchises in Michigan, Ohio, Pennsylvania, and New York; responsible for creative layouts and trafficking of newspaper advertisements and the trafficking of radio and television commercials.

Bachelor’S Degree, Communications

Certificate, Broadcast Arts