Michelle Roos Email & Phone Number

Los Angeles, Ca, Us

San Francisco, California, Us

Lead and inspire 5 First Line Leaders & 25-30 Account Executives that are transforming companies in the SMB space across AMER

San Francisco, California, Us

Lead a team of 6-8 customer-centric account executives focused exclusively on digitally transforming growth-focused businesses in the DMV area.Leadership Excellence Academy Member FY23 (Top 10% of First Line Leaders Globally)FY23 Drove 27% YoY Growth

San Francisco, California, Us

Lead a team of customer-centric account executives focused exclusively on digitally transforming small-to-medium sized businesses in the DMV area.Achiever's Club FY22Peak Performer's Club FY21FY21 MVP Leader (Chosen MVP out of group of 30 first line leaders)Achiever's Club FY20

San Francisco, California, Us

Manage relationships & drive revenue within media and high tech accounts in the DC area in the mid-market commercial segment.Salesforce is the world’s #1 customer relationship management (CRM) platform. Our cloud-based, CRM applications for sales, service, marketing, and more don’t require IT experts to set up or manage — simply log in and start connecting to customers in a whole new way. Over 150,000 companies use Salesforce CRM to grow their businesses by strengthening customer relationships. Customer Relationship Management helps companies understand their customers' needs and solve problems by better managing customer information and interactions — all on a single platform that’s always accessible from any desktop or device.Achiever's Club FY19

Armonk, New York, Ny, Us

• Manage relationships with IBM's enterprise clients in the Mid-Atlantic region within the Financial Services Sector (FSS)• Deliver exceptional client experiences to our current customers and cultivate meaningful relationships with prospective clients• Follow digital marketing & customer analytics industry trends relevant to FSS to keep my clients informed• Strategically position solutions with new & current customers to achieve/exceed assigned revenue objectives; this includes establishing face-to-face contact and provide sales presentations • Focus on helping marketers drive more meaningful communications to the right customer at the right time through the right channel• Educate individuals about IBM's Customer Engagement Solutions - a set of seamlessly integrated marketing solutions embedded with cognitive capabilities giving an end-to-end view of the customer• Manage customers with current IBM install base to ensure they successful and continuously driving value

San Jose, Ca, Us

• Primary point of contact for national and international clients• Spearhead the strategy, implementation and optimization of client's digital marketing campaigns and cross-channel media (PPC/SEM)• Identify and provide solutions for specific customer's needs in order to scale their business efficiently and effectively• Analyze large sets of data to understand audience segments and understand what custom marketing mix works best for a specific client • Responsible for managing budgets and media spend on a daily basis (manage between $1MM-4MM per month)• Report and manipulate data using Excel (Advanced), Tableau, Powerpoint• Communicate data & performance to both technical/non-technical audiences to understand the effectiveness of their marketing spend on a weekly basis (audience varies from C-suite level, marketing managers, web dev team)• Strong leader and team player; organized, dedicated, and big-picture oriented• Extremely goal driven both personally & professionally - clients' goals become very much my own goals in trying to improve + enhance their bottom line numbers/overall successCertifications:Adobe Media Optimizer Certified Expert (June 2015)Google Fundamentals and Advanced Search Certified via Google Partners (August 2014)Bing Accredited Professional (July 2014, April 2015, April 2016)Yahoo Gemini Certified Expert (July 2016)

San Jose, Ca, Us

• Point of contact for national and international clients• Assisted in the strategy, implementation and optimization of client's digital marketing campaigns and cross-channel media• Identifed and provided solutions for specific customer's needs in order to scale their business efficiently and effectively• Analyzed data to understand audience segments and understand what custom marketing mix works best for a specific client • Reported and manipulated data using Excel (Advanced), Tableau, Powerpoint• Communicated data & performance to both technical/non-technical audiences to understand the effectiveness of their marketing spend on a weekly basis (audience varies from C-suite level, marketing managers, web dev team)• Strong leader and team player; extremely organized, dedicated, and big-picture orientedCertifications:Adobe Media Optimizer Certified Expert (June 2015)Google Fundamentals and Advanced Search Certified via Google Partners (August 2014)Bing Accredited Professional (July 2014, April 2015, April 2016)Yahoo Gemini Certified Expert (July 2016)

New York, Us

• Assisted in developing media recommendations for a wide range of clients in the healthcare, retail, and food verticals• Created competitive analysis PowerPoint presentations based on market research• Purchased media across all channels (Digital, Print, Out of Home, Radio, and Television), managed insertion orders & coordinated internally to ensure the accuracy and completion of billing processes• Participated in weekly calls with clients to present data analytics reports that show the effectiveness of their media spend • Managed campaigns and budgets for paid search accounts using Google AdWords, Google Analytics, and DoubleClick

New York, Us

• Assisted in developing media recommendations for a wide range of clients in the healthcare, retail, and food verticals• Created competitive analysis PowerPoint presentations based on market research• Purchased media across all channels (Digital, Print, Out of Home, Radio, and Television), managed insertion orders & coordinated internally to ensure the accuracy and completion of billing processes• Participated in weekly calls with clients to present data analytics reports that show the effectiveness of their media spend • Managed campaigns and budgets for paid search accounts using Google AdWords, Google Analytics, and DoubleClick

New York, New York, Us

• Tasks included managing Salesforce database and always keeping it up to date with most relevant contact information.• Drafted letters to send to CMOs and marketing VPs in order to secure calls and meetings with our agency. Made cold callsas follow-up when necessary and appropriate.• Provided interested clients with accurate and relevant credentials. Tasks also included proof reading/editing proposals andsending out copies of our previous work to prospective and potential clients.

New York, Ny, Us

Serve as a mentor for new transfer students into Gallatin at NYU; Introduce new students to the campus and aid in the adjustment of living in NYC

•Assist on all beauty and lifestyle accounts by planning PR calendars, drafting pitches, contacting editors, following up to ensure placements, handling social media, and communicating effectively with clients/colleagues• Responsibilities also include writing fact sheets for products, compiling media contact lists, managing product mailers and gift send-outs for editors, using Photoshop proficiently, and maintaining inventory of products• Event planning experience includes detailing run of shows and budgets, creating PowerPoint presentations of proposed events for clients, overseeing set-up and tear-down, and using Photoshop to create recaps for clients• Clients include LAFACE Laboratories, Cathy Hobbs ASID Interior Designer, Susan Posnick Cosmetics

South Burlington, Vt, Us

• Created awareness for the social mission work grounded in the company, specifically the Fair Trade campaign, byhosting informational events, classes, and giveaways for students• Responsibilities included planning and hosting events, using social media tools to reach students, coordinatingwith regional managers and distributors to place orders of product, and providing weekly updates

New York, Ny, Us

• Goal was to increase Nike’s presence on college campuses by marketing them as a running brand to students• Responsibilities included managing event budgets, coordinating run of shows, working in a group setting, recruiting 1,000 students for event attendance, and participating in weekly meetings as well as conference calls