Michelle Schaerer Email & Phone Number

Zurich, Switzerland

Zürich Area, Switzerland

Reporting to the Director of Meetings and Operations, I am part of a small team responsible for the end-to-end event management of the Annual World Congress. A week long event with 2,500 attendees from all around the world comprising of concurrent educational events and social events. Congresses in Cancun, London and Hangzhou.Responsibilities:Managed Sponsorship and Exhibition Liaised with Media Partners and developed media relationshipsCongress registration including online registration system, payment process, logistics and onsite set-upCommunication for the Congress, including copywriting for email marketingResponsible for the transportation for 2,000 guestsHandle accommodation at Congress dedicated hotel (400 rooms)Worked closely with suppliers and sponsors to create sponsored itemsOnsite event managementEnd-to-end event management of the Annual CongressResponsible for the creation of all event marketing and communications; including copywriting, designing emails, social media Created user guides for attendees and speakers, both in written and video formatCreated Sponsorship offerings and collateral Undertook a competitor analysis and utilised the insights to create a new strategy to engage members

Zürich Area, Switzerland

Sydney, Australia

End-to-end management of conferences and exhibitions, custom events, breakfast briefings and corporate lunches. Marketing and communication of the IDC brand and its services portfolio to traditional and new media channels in Australia.Event Management Event logistics coordination, event marketing collateral production, onsite event management and active as sponsor/speaker liaison.- Proactively working with analysts on event content and agenda development- Provide event updates internally and externally, post event report meeting- Work on securing venues and negotiating venue hire and catering requirements for events inline with budgets- Negotiate event staging with suppliers/vendors/partners- Develop and work with IT&T industry Associations to organize association partnershipsMarketing- Developed and implemented a strategic marketing and communications plan- Maintenance of the editorial calendar- Manage social media accounts - created social media graphics for daily posting - Identify suitable media partners for each sponsored eventPublic/Media Relations- Prepare, vet and edit any documents (e.g., press releases, briefing documents, infographics,etc.)- Address and provide a response to media queries, including making IDC/media connections- Review and manage all requests for use of IDC content following the IDC Permissions Termsof Use- Manage the relationship with broadcast/print/online media stakeholders and maintain aneffective media contact database- Monitor press coverage of implemented media activities

Sydney

End-to-end management of three large national conferences annually:- Coordination of all bookings and communications with external providers and speakers. - Working with Marketing to ensure branding is correct. - Coordinating all operational activity for conferences.- Managing registrations, on-site logistics and customer support at conferences- Management of conference budgets- Reporting on all post-event measures- Mentoring and Coaching new staff- Managing relationships with venues and suppliers- Managing staff on event days, including both internal staff and venue staffEvent Marketing:- Creating and developing marketing campaigns for conferences and events, collateral for conferences including conference programs- Developing communications and writing copy- Creating marketing plans (conferences)- Experience with various marketing automation toolsI also managed the logistics and operations of specials events and projects that were run through Pearson Academy

Sydney

Event Co-ordination• Management and coordination of all back office activities for events through the events management platform including:– Course scheduling and online registration– Management of all communications for attendees, facilitators, venues.– Analyse data and generate reports on activities as required– Manage the contact database– Respond to and manage customer enquiries and customer feedback – Manage the payment order processes• Manage the day to day relationships with external suppliers including:– Selecting and booking venues– Meeting the needs of our facilitators and attendees• Management of the day-to-day administrative activities• Managing logistics of the events • Manage the processing of purchase orders & requisitions• Manage the reconciliation of payments in Bookmaster• Management and coordination of webinars from development to completion

Newtown

I completed my internship with A Red Letter Day in early 2012 and worked ad hoc as an event assistant for the ASA Awards.My main responsibilities included:- Liaising with venues, suppliers, participants and other staff members- Creating and distributing newsletters and press releases- Producing run-sheets, emcee scripts, travel itineraries and production worksheets- Event marketing through several mediums including print, social media and radio- Creating sponsorship proposals for councils and sponsors- Booking flights and accommodation for company director- Attending and working at several events including Australian Songwriters Awards

Bachelor Of Communication (Public Relations), Public Relations, High Distinction

Undergraduate Summer Program, European Marketing And Management

Bachelor Of Management In Events And Leisure, Events Management