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Creative, innovative and insightful brand manager with demonstrated 10+ years of successful results in planning and executing brand strategy in customer-focused markets. Proven ability to analyze and apply consumer insights to in-turn drive key brand metrics. Earned a BS in Marketing from Clemson University.Specialties: Marketing, Strategy, Brand Management, Service & Training, Innovation, Consumer Insights.
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RealtorCompassAtlanta, Ga, Us
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Director, Brand Design, Avid Hotels & Atwell SuitesIhg Hotels & Resorts Sep 2022 - PresentAtlanta, Georgia, United States -
Director Of Service & Training - Guest Experience Shared ServicesIhg Hotels & Resorts Aug 2021 - Sep 2022Atlanta, Georgia, United StatesLead the design, development and implementation of global and multi-brand training strategies and programs for the franchise hotel community and corporate stakeholders.
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Senior Global Brand Manager - Hotel IndigoIntercontinental Hotels Group (Ihg®) Jan 2019 - Sep 2021Greater Atlanta AreaLead guest experience initiatives globally for the Hotel Indigo brand (100+ hotels around the world).
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Brand Marketing Manager - Moe'S Southwest GrillFocus Brands Llc Jul 2017 - Jan 2019Greater Atlanta AreaLead brand repositioning and product innovation development for Moe's Southwest Grill (700 Restaurants) including:● Manage brand repositioning process and test strategy for Moe's Southwest Grill to differentiate the national fast casual restaurant concept against key competitors ● Develop consumer insights strategy and associated research leading to innovation in the guest journey through new product testing & roll out, design (merchandise/packaging/decor), sensory (music), technology (online ordering/digital menu boards) and service engagement (training/crew incentives) -
Brand Experience Manager - Holiday Inn, AmericasIntercontinental Hotels Group (Ihg®) Feb 2016 - Jul 2017Greater Atlanta AreaManage design and guest experience projects for the Holiday Inn brand in the Americas region● Lead development of holistic design experience for the evolved prototypical Holiday Inn ● Manage interior programming of the new Holiday Inn Open Lobby to provide a design solution linked to the brand proposition for all new and renovating hotels within the region● Monitor competitor and market trends to identify potential areas of opportunities for innovation and brand touch points within various design projects
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Associate Brand Manager - Crowne Plaza Hotels & Resorts, AmericasIntercontinental Hotels Group (Ihg®) Oct 2013 - Feb 2016Greater Atlanta AreaManage guest experience innovation programs (product & service) for Crowne Plaza Hotels & Resorts.in the Americas region across key areas of the hotel: room design, lobby, meetings, and food and beverage.● Lead consumer insight work to define and deliver the future guest experience through in-depth target market research and the development of experience prototypes● Led relaunch and implementation of hotel Fitness Center standards and new design program to improve guest satisfaction across brand portfolio of 170 hotels● Deliver 10+ brand training programs per year as Brand Ambassador for 130 key hotel team leaders across the region
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Brand Management CoordinatorIntercontinental Hotels Group Aug 2011 - Oct 2013Greater Atlanta AreaSupported the brand management and communications functions for the Crowne Plaza brand, Staybridge Suites & Candlewood Suites brands, and the Holiday Inn brand family in the Americas region.● Assisted in the development and execution of a customized, interactive training event “Crowne Plaza University” across a cross-functional team of 100+ IHG team members and 170 hotels ♦ Increased brand pride scores for hotels by 25% pre to post events and improved hotel market share by at least 3 points for those who attended and completed action items ♦ Project received 2014 ‘Presidential Award’ for the Americas region by IHG’s CEO ● Maintained the Kalitta Motorsports relationship with key client accounts and individual hotel accounts ● Supported the launch and communications plan of new Food & Beverage guest experience initiative in 200+ hotels
Michelle Schaus Skills
Michelle Schaus Education Details
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Marketing, Minor In Communication Studies
Frequently Asked Questions about Michelle Schaus
What company does Michelle Schaus work for?
Michelle Schaus works for Compass
What is Michelle Schaus's role at the current company?
Michelle Schaus's current role is Realtor.
What is Michelle Schaus's email address?
Michelle Schaus's email address is mi****@****ihg.com
What is Michelle Schaus's direct phone number?
Michelle Schaus's direct phone number is (404) 255*****
What schools did Michelle Schaus attend?
Michelle Schaus attended Clemson University.
What skills is Michelle Schaus known for?
Michelle Schaus has skills like Event Planning, Marketing, Event Management, Management, Public Relations, Social Media Marketing, Sales, Brand Management, Training, Sponsorship, Advertising, Social Networking.
Who are Michelle Schaus's colleagues?
Michelle Schaus's colleagues are Lara Shuqom, Eliza Coyne, Carla Torres (Guastella), Amy Mcfarland, Dina Toft, Justin Roberts, Daysi Prado.
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Michelle Schaus
Cleveland, Al -
Michelle Whiteley (Schaus)
Real Estate Professional With Blue Flamingo Real Estate Group - Real BrokerGreater Calgary Metropolitan Area
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