Michelle Sergeant Email & Phone Number

Huntingdon, England, United Kingdom

I am responsible for business growth and key account management for Abbots events. We specialise in event catering looking after business lunches through to festivals, corporate dinners and conferences.

I am an Executive Consultant at Equantiis, the UK's fastest growing outcomes focused Consultancy. We are the first choice for clients who look for radical outcomes that facilitate transformational change through the appropriate use of people, process, technology and culture.

Peterborough, England, United Kingdom

Peterborough, United Kingdom

Key Responsibilities• Selling of the Conference and Banqueting spaces• Marketing and selling of Christmas Party Nights• To manage existing business through regular client contact• Building awareness of the venue through advertising, networking and marketing.• Developing and managing of the marketing budget and ensuring best possible returns on spends

Cambridge, United Kingdom

Key Responsibilities• To ensure the hotel reaches revenue targets by working with the Brand Revenue Manager to maximise occupancy, yield and average spends by implementing appropriate training and communication systems within the hotel.• To assist in the preparation of budgets as well as weekly forecasting. • To generate new business for the hotel and develop strong working relationships with all customers.• To manage existing business through regular client contact.• To develop and maintain a positive sales culture in all departments.• Manage the events co-ordinator on a daily basis and ensure that communication through all departments is facilitated and efficient.• Actively sell the hotel through conducting show rounds and participating in PR events as required.• Working with other properties to deliver brand wide initiatives and sales activities.Key Achievements• Designing and implementing processes and procedures to ensure a smooth sales process.• Developed relationships with key corporates through delivering consistent service.• Focussing on world class customer service and training team members to deliver.• Increasing revenue from key national accounts • Developing strategy with National Sales Managers for focus on key growth areas, such as Leisure groups.

The O2 Arena

Key Responsibilities• Member of Senior Management team, I was responsible for all hospitality and special events within the O2 tent and arena. Covering 9 individual events spaces alongside 96 private hospitality suites. Working alongside other department heads to strategically plan the business and innovate our offer• Managing a team of up to 3 suite administrators to sell catering packages within the 96 privately owned hospitality suites. Developing menus and packages to ensure that sales targets were exceeded for each event. • Event manage all non-concert events from backstage hospitality fan packages through to dinners and conferences for 2000. Covering every aspect from initial bespoke quotes, contracts and negotiations to final billing. Main point of contact for clients at all times.• Liaising with Operations team to brief and give over sight to each event ensuring that budgets are managed.• Liaising with suppliers to provide the necessary equipment for each event.• Create and develop new business opportunities by working with the venue sales teams to design and develop event spaces “under the tent”.• Hosting and attending networking events to develop relationships with event agencies and venue finders.• Responsible for all bespoke proposals to win business within the venues not in the arena including full budget, menus, staffing levels, equipment hire and costings. • Responsible for budgeting, designing and implementing all aspects of marketing and branding including retail areas, website and marketing material. Managing and promoting marketing activities such as O2 moments or special offers.• Working with the finance department to set and monitor sales targets and manage debtors.• Working with the culinary team to design menus for each event ensuring clients requirements were met and they were fully costed.