Michelle Seywerd Email & Phone Number

United States

San Jose, Ca, Us

San Jose, Ca, Us

Joined the senior management team to lead the innovation vision and roadmap, including new products and technology capabilities, merchandising, site, forecasting, and pricing. ◆ New Product Introduction: Driving future category growth through assortment optimization and SKU rationalization, identifying the top 5 categories for new product expansion and maximizing margin potential with a clear customer focus, direction, and data-driven strategy. ◆ Product Prioritization & Revenue Growth: Achieved an aggressive double digits YOY growth, leveraging product prioritization and SKU rationalization to drive marketing plans and expand profit margins.◆ Strategic Brand Improvements: Substantially increased margins and profitability for top products, aligning product life-cycle management theory with in-depth product SKU analysis to optimize assortment growth. ◆ P&L and Category Leadership: Owns tens of millions in P&L, supporting a large Gifts & Home Décor category through detailed analysis of 15+ product suites and trend-forward GTM initiatives.◆ Pricing & Sales Optimization: Captured millions in subcategory sales by analyzing competitive offerings and revamping pricing models, resulting in the company’s best Cyber.

St Paul, Mn, Us

Took on progressively complex and diverse responsibilities with this leading U.S. manufacturer, collaborating with R&D, manufacturing, engineering, and marketing teams to optimize P&L and performance for CPG divisions. Derived actionable insights from data to shape marketing vision, omnichannel and digital marketing strategies.◆ Innovation & Revenue Growth: Took charge of brand strategies to generate $100M in incremental revenue, working closely with lab engineers to commercialize technologies, create disruptive solutions, and grow the portfolio pipeline. ◆ Product & Sales Growth: Partnered with a robust startup to create and launch the $125M Scotch-Brite™ Clean Scan; developed the first Scotch-Brite™ disinfectant aligned with consumer needs fast tracked during the Covid pandemic.

St Paul, Mn, Us

◆ P&L and Brand Management: Oversaw $115M in P&L for 3 Post-it® Brand global portfolios, including marketing strategy, communications, pricing, packaging, and optimization for 3 unique manufacturing and supply chain models. ◆ Product & Marketing Innovation: Created and launched Noted, a $12M modern stationery sub-brand for mass and eCommerce design-focused consumers that elevated the Post-it® Brand.◆ Sales & ROI Growth: Maximized ROI and delivered over $10M in incremental revenue by spearheading NPI working groups, digital marketing strategies, competitive merchandising at Walmart US, and the launch of Supreme®/ Post-it® Flags.◆ Portfolio & Margin Growth: Propelled 100% portfolio growth by implementing portfolio and pricing management strategies to remove underperforming products, market profitable products, reduce costs, and grow portfolio sales by 5%.◆ Marketing Plans & Programs: Headed the multichannel 2020 Post-it® Brand Marketing plan, 40th Anniversary campaign, and priority programs for back-to-school, inventory optimization, and package redesign of 1000+ global SKUs.

St Paul, Mn, Us

Led the development of strategic recruiting initiatives, upholding 3M's Employment Brand, and building and maintaining relationships with key organizations and partners.◆ Integrated Marketing: Managed 3M’s Talent Acquisition content hub, social media presence, and targeted email marketing programs resulting in a 60% increase in critical applications and open and conversion rates.◆ Strategic Recruiting Planning: Reinvigorated the 3M recruiting strategy by working with Employment Branding to understand pain points, managing top-tier national conferences, and strengthening engagement to attract/retain talent. ◆ DEI & Talent Acquisition Optimization: Partnered with internal organizations and external stakeholders to reach diversity and sustainability goals while increasing brand awareness through executive media assets and multimedia marketing.◆ Cost Savings: Secured ~45% YOY cost savings by implementing new event models, streamlining vendor management, and establishing key talent acquisition metrics.

St Paul, Mn, Us

◆ Project Management: Executed 15 high-priority projects across 3M’s 25+ global businesses as an internal marketing consultant for business, strategy, and marketing leadership.◆ Brand & Business Optimization: Created and programmed an interactive portfolio optimization playbook highlighting the Emerging Markets business and developed recommendations, including restructuring the product pyramid.◆ Omnichannel Marketing Strategies: Assessed retail market size and channels for a $40M home improvement platform.◆ Brand Positioning: Defined consumer loyalty KPIs and developed a positioning plan to reduce switching behavior and increase future sales for Scotch-Brite™ Brand by 10%.

St Paul, Mn, Us

The Integrated Marketing Development Department provides integrated marketplace analysis, creative strategy, communications planning, brand building and implementation.

London, Gb

Executed money market trades for the world’s premier voice and electronic interdealer broker and provider of post-trade risk and information services. ◆ Maintained and updated hourly effective on $ 85B daily average in-house Fed Funds and reported data to New York Federal Reserve Bank for official overnight Fed Fund Rate calculation. ◆ Computed and posted Eurodollar and Fed Funds market data on Bloomberg, Reuters and ICAP’s economic news site, Wrightson, producing a daily numerical benchmark for clients. ◆ Discussed trading patterns with New York Federal Reserve correspondents and summarized market trends on broker-accessed intranet which allowed greater transparency between company products.

Mba, Marketing

Professional Certificate, Digital Marketing Strategies

Bachelor Of Science, Management, Marketing, Minor In History