Smith Design Group - as a consultant, and in situ contractor I drive innovative solutions in BAU and projects where design, digital, engagement, and product development meets organisational strategy. With expertise in strategic planning, project management, and digital, we specialise in driving impactful change and fostering collaboration for enhanced organisational outcomes.Responsibilities: Spearheading effective digital strategies to drive engagement and ensure coherent messaging across channels.Leading engagement initiatives to cultivate meaningful connections and foster collaboration, resulting in comprehensive project plans and successful marketing executions.Developing change communication strategies to enhance organisational change through effective communications and stakeholder engagement.Aligning design and communication outputs with project objectives and broader organisational strategies, fostering impactful change management.Key Achievements:Orchestrated comprehensive communications uplift across diverse disciplines, contributing to an annual revenue of approximately $3.0 million.Developed communications and change management programs for Eco Tourism sector chain of retail destinations, part of a $1.2 million feasibility study. Skills:Digital Strategy | Strategic Planning | Vendor Management & Reviews | Corporate Communications | Digital Marketing | Project Management | Team Leadership | Change Management | Content Strategy | Video Editing | Facilitation | Adobe Creative Suite

Every organisation is a digital one. I transform digital platforms through which profound connections and lasting engagement grows. As the Manager, Digital Channels, within the Customer Directorate at Greater Metropolitan Cemeteries Trust, I spearheaded innovative digital strategies to honour legacies and foster connection within Victoria's diverse communities.The role invited a dynamic blend of team leadership, creativity, strategic thinking, and technical proficiency to digital endeavours. With a proven track record of driving results in the digital landscape, I leveraged innovative technologies and best practices to elevate the Greater Metropolitan Cemeteries Trust's customer experience and digital presence.

Known for engaging, inspiring and leading a multi-disciplinary team to deliver secure customer-obsessed 'algorithm piercing' digital products I delivered increased customer and membership value for BCNA at pace. Working across multiple information sources I galvanise my broad network to prioritise and deliver in a way that aligns with our strategic vision. The results include award winning digital products relied upon across Australia.Commercially savvy I synthesise omnichannel input and leverage strong relationships to support decision-making informed by market trends, leading practices and innovation. A systems thinker I develop board reports, facilitate working groups, evaluate risk and develop strategic plans as part of a complex network supporting BCNA.BCNA’s reach across communities, categories and markets as a collaborative, meaningful NFP enables me to leverage my project management, design, innovation, facilitation & data expertise. I thoroughly enjoy my work encompassing emerging trends, technology, apps, platforms, communications, marketing, NPD, finance, risk management, operations, compliance, & enterprise partnership management.I have galvanised customer journeys into award-winning digital products that support new business & expand enterprise command of the digital offering.

Gerflor Global - Retail | Sport | Education | Health | ConstructionInternational product development, sustainability, technology transformation, and POS support.Australia's No 1 online retailer Digital marketing Bunnings: Whole of House Property Development, Live Cast Member training, Bunnings Magazine print, trade App & eDM, Power Pass animated GIF EDM, social media content & collaborations.Social Media Strategy: planning, design, copywriting, deployment, amplification, curation & optimisationCovid19 Marketing Response Framework, Digital Marketing, owned & shared platform campaigns & assets (ideation to launch).Lead design, development and migration of digital products.Digital strategy, design & delivery.Creative content & engagement: SPORT: Olympic Games, Commonwealth Games, Invictus Games, Australian Open, National Volleyball Championships, Table Tennis Australia, Rugby LeagueEDUCATION: University, Tertiary, Secondary, Primary and Early ChildhoodHEALTH: Public and Private Primary Care, Allied Health, Assisted Living, Aged Care, Medical Services CONSTRUCTION: High quality, wholesale, retail, exterior and interior surfaces, fixtures and fittings Digital Strategy | UX/UI | WWW | SEM | SEO | Socials | Analytics | Campaigns | Media | Trade Marketing | Customer Engagement | Collaboration | Project Management | Negotiation | Sales SupportMarkets: B2B, B2C segments (retail, design & build, construction, government and NFP)International Digital design, departmental and agency collaborationDigital strategy, planning, content, analysis and reportingProject management, executive presentations & reportsIntegrated customer-centric marketingAdvertisingDigital retail experienceCreative strategyMarketing strategyLeadershipDigital marketing - owned, earned & paidDigital content Analytics & agency management

Project-based Luxury Retail Product Design | Digital | Content | Engagement | Marketing | Communications | Facilitation | E-commerce | SEO | Property DevelopmentDesign and develop 'Botanical Home' ecological home care products for retail and giftwareDesign and Develop all Australian organic skincare range 'Nimue'Developing, integrating, improving and optimising the customer/community experienceacross integrated digital touchpoints Digital strategy, web, SEO, SEM, G4, analytics, product management, vendor management, UX UI, content production, editing, copy writing, eDM, livecast, social planning & deploymentEcommerce platform UX & integration (WPress, WIX, Shopify)Strategic Business PlanningIPOrganisational brandingService modelling & customer journeyCompetitor analysisTeam building & leadership