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Michelle Smith Email & Phone Number
Head of Digital Experience and Design
at
Smith Design Group
LinkedIn matched
✓ Verified August 2026
3 data sources
Profile completeness 86%
Current company
Role
Head of Digital Experience and Design
Location
Melbourne, Victoria, Australia
Company size
Who is Michelle Smith? Overview
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Quick answer
Michelle Smith is listed as Head of Digital Experience and Design at Smith Design Group, a with 3 employees, based in Melbourne, Victoria, Australia. AeroLeads shows a matched LinkedIn profile for Michelle Smith.
Michelle Smith previously worked as Head of Digital Experience & Design at Smith Design Group and Manager, Digital Channels at The Greater Metropolitan Cemeteries Trust. Michelle Smith holds Master'S Degree, Design from Rmit University.
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Smith Design Group
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Profile bio
About Michelle Smith
I work with colleagues, teams, stakeholders, vendors and clients across industries on professional services, finance, manufacturing, agriculture, food production, construction, retail, logistics, natural resource management, public sector services, NFP and organisational change initiatives. I leverage my Master's degree in Design and my cyber security risk skills to facilitate, design, communicate, and market effective and creative digital solutions for internal and external engagement. I also plan and execute complex projects, identify and mitigate potential risks, and ensure project stability and quality.I have experience as a Digital Channel Manager, Digital Marketing & Communications Manager, Digital Product Owner and Digital Strategist leading multi-disciplinary teams to deliver customer-obsessed and award-winning digital products. I collaborate with multiple information sources and stakeholders to prioritise and align the service and product visions with the strategic goals. I synthesise omnichannel input and leverage market trends, leading practices, and innovation to support data-driven decision-making. I am a systems thinker who writes for technical, internal, community, educational, and change management projects.I author and present board reports, town hall presentations, committee and working group recommendations, policy, risk evaluations and impact measurement.
Current workplace
Michelle Smith's current company
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Smith Design Group
6 roles
Michelle Smith work experience
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Head Of Digital Experience & Design
CurrentSmith Design Group - as a consultant, and in situ contractor I drive innovative solutions in BAU and projects where design, digital, engagement, and product development meets organisational strategy. With expertise in strategic planning, project management, and digital, we specialise in driving impactful change and fostering collaboration for enhanced organisational outcomes.Responsibilities: Spearheading effective digital strategies to drive engagement and ensure coherent messaging across channels.Leading engagement initiatives to cultivate meaningful connections and foster collaboration, resulting in comprehensive project plans and successful marketing executions.Developing change communication strategies to enhance organisational change through effective communications and stakeholder engagement.Aligning design and communication outputs with project objectives and broader organisational strategies, fostering impactful change management.Key Achievements:Orchestrated comprehensive communications uplift across diverse disciplines, contributing to an annual revenue of approximately $3.0 million.Developed communications and change management programs for Eco Tourism sector chain of retail destinations, part of a $1.2 million feasibility study. Skills:Digital Strategy | Strategic Planning | Vendor Management & Reviews | Corporate Communications | Digital Marketing | Project Management | Team Leadership | Change Management | Content Strategy | Video Editing | Facilitation | Adobe Creative Suite
Nov 2022 - Present
Manager, Digital Channels
Every organisation is a digital one. I transform digital platforms through which profound connections and lasting engagement grows. As the Manager, Digital Channels, within the Customer Directorate at Greater Metropolitan Cemeteries Trust, I spearheaded innovative digital strategies to honour legacies and foster connection within Victoria's diverse communities.The role invited a dynamic blend of team leadership, creativity, strategic thinking, and technical proficiency to digital endeavours. With a proven track record of driving results in the digital landscape, I leveraged innovative technologies and best practices to elevate the Greater Metropolitan Cemeteries Trust's customer experience and digital presence.
Mar 2024 - Sep 2024
Digital Product Owner
Known for engaging, inspiring and leading a multi-disciplinary team to deliver secure customer-obsessed 'algorithm piercing' digital products I delivered increased customer and membership value for BCNA at pace. Working across multiple information sources I galvanise my broad network to prioritise and deliver in a way that aligns with our strategic vision. The results include award winning digital products relied upon across Australia.Commercially savvy I synthesise omnichannel input and leverage strong relationships to support decision-making informed by market trends, leading practices and innovation. A systems thinker I develop board reports, facilitate working groups, evaluate risk and develop strategic plans as part of a complex network supporting BCNA.BCNA’s reach across communities, categories and markets as a collaborative, meaningful NFP enables me to leverage my project management, design, innovation, facilitation & data expertise. I thoroughly enjoy my work encompassing emerging trends, technology, apps, platforms, communications, marketing, NPD, finance, risk management, operations, compliance, & enterprise partnership management.I have galvanised customer journeys into award-winning digital products that support new business & expand enterprise command of the digital offering.
Nov 2021 - Oct 2022
Manager, Digital Marketing, Content & Communucations
Gerflor Global - Retail | Sport | Education | Health | ConstructionInternational product development, sustainability, technology transformation, and POS support.Australia's No 1 online retailer Digital marketing Bunnings: Whole of House Property Development, Live Cast Member training, Bunnings Magazine print, trade App & eDM, Power Pass animated GIF EDM, social media content & collaborations.Social Media Strategy: planning, design, copywriting, deployment, amplification, curation & optimisationCovid19 Marketing Response Framework, Digital Marketing, owned & shared platform campaigns & assets (ideation to launch).Lead design, development and migration of digital products.Digital strategy, design & delivery.Creative content & engagement: SPORT: Olympic Games, Commonwealth Games, Invictus Games, Australian Open, National Volleyball Championships, Table Tennis Australia, Rugby LeagueEDUCATION: University, Tertiary, Secondary, Primary and Early ChildhoodHEALTH: Public and Private Primary Care, Allied Health, Assisted Living, Aged Care, Medical Services CONSTRUCTION: High quality, wholesale, retail, exterior and interior surfaces, fixtures and fittings Digital Strategy | UX/UI | WWW | SEM | SEO | Socials | Analytics | Campaigns | Media | Trade Marketing | Customer Engagement | Collaboration | Project Management | Negotiation | Sales SupportMarkets: B2B, B2C segments (retail, design & build, construction, government and NFP)International Digital design, departmental and agency collaborationDigital strategy, planning, content, analysis and reportingProject management, executive presentations & reportsIntegrated customer-centric marketingAdvertisingDigital retail experienceCreative strategyMarketing strategyLeadershipDigital marketing - owned, earned & paidDigital content Analytics & agency management
Feb 2018 - Nov 2021
Associate - Npd | Digital | Project Management | Product Ownership | Communications & Marketing
Project-based Luxury Retail Product Design | Digital | Content | Engagement | Marketing | Communications | Facilitation | E-commerce | SEO | Property DevelopmentDesign and develop 'Botanical Home' ecological home care products for retail and giftwareDesign and Develop all Australian organic skincare range 'Nimue'Developing, integrating, improving and optimising the customer/community experienceacross integrated digital touchpoints Digital strategy, web, SEO, SEM, G4, analytics, product management, vendor management, UX UI, content production, editing, copy writing, eDM, livecast, social planning & deploymentEcommerce platform UX & integration (WPress, WIX, Shopify)Strategic Business PlanningIPOrganisational brandingService modelling & customer journeyCompetitor analysisTeam building & leadership
Jan 2014 - Jan 2018
8 education records
Michelle Smith education
Master'S Degree, Design
Rmit University
Cyber Security
Box Hill Institute
Cms Drupal 8 Essential Training
Linkedin Learning
Managing A Content Marketing Team, Content Marketing
Linkedin Learning
Board Development Program
Director Institute
Team Development
Linkedin Learning
Professional Facilitation
Integra
Master’S Degree, Design Management
Rmit University
FAQ
Frequently asked questions about Michelle Smith
Quick answers generated from the profile data available on this page.
What company does Michelle Smith work for?
Michelle Smith works for Smith Design Group.
What is Michelle Smith's role at Smith Design Group?
Michelle Smith is listed as Head of Digital Experience and Design at Smith Design Group.
Where is Michelle Smith based?
Michelle Smith is based in Melbourne, Victoria, Australia while working with Smith Design Group.
What companies has Michelle Smith worked for?
Michelle Smith has worked for Smith Design Group, The Greater Metropolitan Cemeteries Trust, Breast Cancer Network Australia, and Gerflor Australasia.
How can I contact Michelle Smith?
You can use AeroLeads to view verified contact signals for Michelle Smith at Smith Design Group, including work email, phone, and LinkedIn data when available.
What schools did Michelle Smith attend?
Michelle Smith holds Master'S Degree, Design from Rmit University.
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