In this role, I manage the content strategy for an equipment retailer selling thousands of parts from one ecommerce platform. This involves doing keyword and competitor research, writing SEO focused content, taking user-focused product photos, and continuously working on improving our customer experience.Key Responsibilities: Write SEO focused product descriptions. Optimize content for SERP. Take product photos that highlight product features and benefits. Research and write blog posts to engage and inform potential customers.Edit and streamline technical product manuals. Use Semrush to identify areas to optimize our website and improve search results.

Run the day to day and longterm marketing operations for several e-commerce websites.•Design weekly email campaigns for each site in Stripo (following strict brand guidelines for each)•Make promos for emails and social media using photoshop, indesign, and illustrator•Schedule and track email campaigns in KlaviyoUpdate e-commerce sites as needed.•Add new products•Write copy•Plan sales and set them up in the backend of the sitePhotography•Plan and execute lifestyle photoshoots for use in promotions•Take product photos, edit them, and put them on the sites

Developing the marketing strategy to introduce a brand new product to the market.Creating customer personas to properly assign specific content for each social media channel.Back-end SEO development.Video EditingManage social media accounts

Conducted competitive research and practiced social listening to help identify trends and plan content.Created a social media marketing strategy and editorial calendar.Used Adobe Illustrator and Indesign to create infographics for social media.Updated and created custom report decks for clients as needed.Updated print marketing materials.

Developed strong communication skills. Worked on a team to enforce rules and maintain patron safety.Interacted with guests and acted as a problem solver in both high and low risk situations.

Created content to position on social media to promote brand awareness.Utilized Facebook groups to brainstorm with other reps.Used Adobe Photoshop and Lightroom to enhance media.Found creative ways to showcase products and encourage engagement on social media.

Supervised 2-6 lifeguards to facilitate smooth transitions and procedures.Conducted skills audits on a regular basis.Maintained a safe and clean environment by regularly testing chemicals and equipment.