Michelle Soh Email and Phone Number

Tripadvisor is the world's largest travel guidance platform. Wanderlab is Tripadvisor’s in-house creative studio, translating global insights into brand stories that resonate with 400+ million global travellers.In my role, I've managed end-to-end bespoke marketing campaigns from pitching to production for leading global brands across a wide range of verticals, including travel, finance, FMCG and more. Responsibilities include: • Craft and pitch innovative 360-degree marketing strategies driven by data and the latest trends, while tapping into Tripadvisor brand and aligning with client goals• Spearhead the development of innovative and scalable product solutions such as music creators and out-of-home advertising to drive incremental revenue• Project management and implementation of sold campaigns across multiple markets and platforms (e.g. display, editorial, video, influencer, contest, experiential)• Collaborate with multiple stakeholders across Sales, Planning, Ad Operations, Creative Services, Product, and more to ensure successful campaign launches• Vendor sourcing and relationship managementSome accounts that I have worked on include: Macao Government Tourism Office, Destination New South Wales, Tourism New Zealand, Japan Airlines, Singapore Airlines, Disney, Visa, Uber, Hertz & Thrifty, Hilton, Aptamil and more.

BlueBasket is a fast-growing, premium online Korean mart in Singapore that offers the unique taste of Korea through its wide range of trendy curated products. • Copywriting for product descriptions, EDMs, web banners, social media captions and video ads• Generate regular weekly EDMs and tracking EDM performance• Content curation and localisation to engage with Singaporean consumers• Sourcing images, videos, and product details from partner brands from Korea• Create SEO-friendly product listings on Shopify and Shopee marketplaces• Create content pages (brand and recipe pages, magazine articles) to boost SEO performance

Anywhr is a modern trip-planning company that provides custom itineraries and trip-planning services to users based on their unique needs and preferences. • Wrote informative travel-related articles based on in-depth research and SEO best practices• Conducted research on keyword trends and competitor analysis to write user-focused content• Learnt the basics of Google Analytics as well as SEO tools like SurferSEO and Ahrefs• Proofread articles to be published on the company website• Designed social images for Pinterest and articles published on company website• Managed the company's Pinterest account and increased impressions by more than 3,000% and engagements by more than 2,000% within a month