• Set marketing and communication direction in collaboration with senior leadership and sales team based on mutual revenue and attendance goals• Develop marketing and communication strategies and tactical calendars for B2B trade shows and conferences; execute on all deliverables – email, direct mail, digital, telemarketing, social media, etc.• Mentor team of 3; work with external vendors ranging from freelance designers to digital agencies for specific marketing and advertising initiatives to support overall goals of events • Control and maintain marketing budgets, maximizing on every dollar spent• Compose copy for email marketing, newsletters, blogs, print and digital collateral, and telemarketing efforts to meet objectives and goals• Scrutinize marketing efforts and track ROI/KPIs on a consistent basis to optimize results• Collaborate with external and internal vendors/resources on specific marketing campaigns and programs to support events• Partner with and negotiate agreements with numerous media outlets and advertisers; research and acquire new partners• Work with sales leadership to develop lead generation campaigns, nurture campaigns and utilize marketing automation tool (Pardot) for optimal results• Oversee implementation and execution of social media marketing plan and tactics to increase followers and engagement YoY• Manage on-site marketing functions during events, main liaison with operations and registration teams

• Developed, managed and executed marketing and content plans for attendees and exhibitors for various ecommerce-focused events • Controlled website content updates, edits and optimization• Composed copy for email marketing, newsletters, blogs, print and digital collateral, and telemarketing efforts to meet objectives and goals• Partnered and negotiated agreements with numerous media outlets and advertisers; researched and acquired new partners resulting in 50% increase YoY of media partnerships• Created and managed content schedule with media partners and disseminated content to maximize readership and engagement• Worked with external agencies and resources – designers, photographers, PR, digital agencies – for specific marketing and advertising initiatives to support overall goals of events• Oversaw implementation of social media plan and tactics to increase followers and engagement• Supervised Marketing Specialist• Managed on-site marketing functions during events, liaison with operations and registration teams

• Managed various reward and recognition campaigns, tools and programs for Wyndham Vacation Ownership Sales & Marketing teams • Assisted in developing and implementing monthly, quarterly and annual national sales campaigns, including criteria, themes, design of marketing collateral and communications• Maintained, tracked and communicated campaign criteria and results to drive strategic business goals for sales and marketing teams• Ensured proper fulfillment from various promotional and recognition programs; including monetary, merchandise and/or awards with direct, precise communications with multiple vendors• Handled all aspects of the largest WVO recognition program, Wyndham President's Club, and acted as main point-of-contact• Orchestrated multiple, successful sales incentive trips; included development of budget, activities, vendor contract negotiations, and overall event planning duties

• Continued with existing tasks as Marketing Coordinator• Assisted in development of B2B and B2C marketing plans for internal and external initiatives, executed on all deliverables• Led openings project to assist in Global Sales integration for new properties within the Wyndham Hotel Group portfolio • Led training initiative for other departments concerning Global Sales segments • Expanded in-house graphic design duties which included marketing collateral for sales team, trade show banners, pamphlets, print and digital ads• Overhauled internal web portal; worked with team to gather feedback, create wireframe, and ultimately designed new website in Dreamweaver

• Audited, maintained and updated multiple internal websites; acted as main point-of-contact for all website issues• Created, designed and wrote marketing collateral, presentations and training guides for global sales team• Facilitated webinars of 60+ employees for domestic and foreign property presentations • Liaison between other departments and outside clients concerning marketing initiatives• Worked with outside vendors, graphic designers, agencies and print production teams• Received Achievement Award for top individual within the department for Q3, 2010