At Spinks and Suns, my design consultancy, I currently offer creative communication services for education-focused projects. On every project and at every touchpoint, I utilise a diverse set of skills honed through 20+ years of creative design experience including creative ideation and realisation, cross-channel communication, advanced visualisation, design tool synthesis, multi-platform delivery, design management, strategic thinking, and design thinking. I focus on considering users, insights, systems, and stakeholders during the design process to deliver work with clarity and resonance.Highlights:- Design direction and delivery of Science by Doing, the freely accessible professional learning and resources program for Years 7 to 10 from the Australian Academy of Science (2009 pilot – 2022 rollout)- Design and rollout of the Sydney Alumni Community visual identity system for The University of Sydney (2024)

At Fuel Creative, a boutique advertising agency I co-founded, I created award-winning campaigns for the medical, not-for-profit, STEM education, consumer electronics and FMCG sectors for a rigorous client base including the Australian Academy of Science, Coca-Cola, Microsoft, Sony and Xbox. Operationally, I managed an unruly team of eight creatives, the distillation of complex client briefs, and led large-budget creative campaign client presentations.Highlights:- POPAI Consumer Campaign Silver Award for Microsoft and Xbox- ADMA Campaign Effectiveness Award for Cancer Council- Specialist partner agency of Coca-Cola Australia