Michelle Spring Email & Phone Number

Fenton, Missouri, United States

Fenton, Mo

• Lead UX designer, interpret & analyze customer motivations, interests, & needs• Improve web designs by defining web objectives; evaluate potential designs (A/B testing); test site organization & navigability all while understanding technology capabilities of both the industry and customers• Product Messaging, including Positioning, Features & Benefits and Unique Selling Proposition• Create and maintain unique online stores by sourcing content & design, dictated by client specifications • Liaison between clients & QRT team; from sales to launch, responsible for communication & project updates• Mock wireframes to illustrate web designs among multilingual team members, agile methodology• Organize offshore development teams in order prioritize solution enhancement releases• Think critically through reward delivery mechanisms, making sure all technological and UX design elements are accounted for, resulting in customer satisfaction• Educate internal teams & external clients on the capabilities of the online platform; technological and procedural• Simplified SOW/RFI/RFP development process by overhauling proposal procedure, all while mitigating risk• Think strategically in order to qualify opportunities that support continued growth• Negotiate & contract terms/conditions and commissions by supplier; ability to build strong partnerships• Develop travel rewards programs in order to engage and energize client’s sales force, in both online and offline environments• Instruct and lead team members on how to handle numerous, overlapping client programs• Initiated a project tracking procedure in order to effectively communicate project timelines and budget status both internally & externally • Developed Static Package product from concept to release & generate/maintain content partnerships

Fenton, Mo

• Market Analysis, Business Cases and Profit and Loss investigation• Customer and Market Research• Writing Marketing Requirements Documents (MRDs). • Working with Engineering to finalize functional specifications• Developing sales tools: white papers, presentations, collateral, competitive analysis for external use with customers.• Competitive analysis for use internally at the company• Analysis of technology trends• Running alpha/beta programs and capturing early customer feedback • Working with sales, channel marketing, corporate marketing, marketing communications, technical support, finance, operations and other departments to ensure the product is effectively introduced to the market and continues to be successful

Instrumental in doubling service routes in 2014, added four new EAS communities/ DOT Contracts Plan & execute new rural airline community service station startups, create individualized marketing plans Develop & present sales presentations to showcase brand equity & customer service commitment Travel weekly to oversee operations, cultivate new corporate partnerships, & conduct market research Assist CEO & CAO with numerous projects of varying scopes & responsible for introduction of key community relationships Comprehensive event planning for service bidding, service introduction & community outreach/education Track numerous projects’ deadlines & project status simultaneously to be on time & on budget Source & deliver all project components for both internal & external audience consumptionManage all social media outlets hourly, always furthering brand outreach & passenger relations Plan & manage advertising budget (monthly, quarterly, annually) with six different community leadersCompose various press releases & conduct news interviews in order secure brand image throughout national media outletsManage content of website, developed “Operations Notices” web resource, & generate informational content Attend & participate regularly in community forums, events, tradeshows, debates, & Airport Director meetingsForm relationships with community growth alliances, chamber of commerce’s, & economic development agenciesPromote civic responsibility by actively seeking out philanthropic opportunities within all eight communities Coordinate annual sales calendars within eight communities, including self-generated & community wide promotionsCalculate & present ridership growth statistics in order to forecast sales, confirm alignment with DOT regulations, & utilize for company expansion

Managed & maintained e-commerce listings for over one thousand products using Magento SoftwareRetail liaison between walk-in customers & warehouse, responsible for inventory controlCreated & designed store layout for walk-in customers to improve brand image consistencySourced numerous projects utilizing international market partnersImproved logistics process with the result being more timely shipping practices and improved accuracy Designed & sourced numerous promotional materials to create brand awareness nationwideCreated seasonal online & in-store pop-up sales to counteract cyclical sales downturns Assembled monthly, bi-monthly & specialty communications between employees and customersIncreased website conversion rate by 1.25%, by decreasing bounce rates via landing pages and SEO Introduced nationwide vehicle sponsorship program with over one hundred applicantsDeveloped functional promotional product packaging; sourced, designed, & delivered creating brand continuityCreated e-store front on amazon & eBay to increase market share within the automotive aftermarket industryHired, trained, & supervised marketing assistants as a direct result of increased sales Monitored & strengthen Facebook, Twitter, Instagram, Pinterest, & Vine accounts in order maintain brand relevance Developed, coordinated, & managed first ever Diode Dynamics community car show