Michelle Studer Email & Phone Number

Lausanne, Vd, Ch

Bern, Schweiz

Leadership and Strategic Management at Impact Hub Bern:Steering the organization’s overall strategy and vision, ensuring alignment with long-term goals to drive positive impact.Program Management:Overseeing and expanding key programs, including the Lean Innovation Program, Girls Getting Started, Circular Economy Incubator, and Start-Up / SME Programs like Sustainability Skillshare and Futuroom. These programs empower entrepreneurs, foster sustainable innovation, and support transformative solutions across industries.Psychology, Organizational and UX Consulting:Delivering expertise in workplace psychology, wellbeing, organizational development, UX and resilience-building to enhance team dynamics and individual performance.Community Growth Management:Managing event strategies and community engagement/UX to create vibrant ecosystems that inspire collaboration, innovation, and meaningful connections.Ecosystem Success:Driving growth by monitoring key performance indicators such as Margin, NPS, and Circle Role Effectiveness, ensuring strategic alignment and continuous improvement.Partnership Management and Development:Designing and implementing partner packages and pricing models to enhance ecosystem value. Building and maintaining strategic partnerships that drive sustainability and long-term collaboration.Sales, Marketing & Fundraising:Driving revenue generation and securing funding through innovative sales strategies, effective marketing campaigns, and impactful fundraising initiatives to support sustainable programs and organizational growth.Facilitation and Leadership of Innovation Workshops: Planned and facilitated workshops with (inter-)national, interdisciplinary teams using methods such as Design Thinking, Systems Thinking, and Agile Practices.Building Innovation Capabilities: Developed an internal program to train employees in agile innovation methods, resulting in enhanced problem-solving skills and creative thinking among participants.

Bern, Schweiz

Program Management:Overseeing and expanding key programs, including the Lean Innovation Program, Girls Getting Started, Circular Economy Incubator, and Start-Up / SME Programs like Sustainability Skillshare and Futuroom. These programs empower entrepreneurs, foster sustainable innovation, and support transformative solutions across industries.Psychology, Organizational and UX Consulting:Delivering expertise in workplace psychology, wellbeing, organizational development, UX and resilience-building to enhance team dynamics and individual performance.Community Growth Management:Managing event strategies and community engagement / UX to create vibrant ecosystems that inspire collaboration, innovation, and meaningful connections.Ecosystem Success:Driving growth by monitoring key performance indicators such as Margin, NPS, and Circle Role Effectiveness, ensuring strategic alignment and continuous improvement.Partnership Management and Development:Designing and implementing partner packages and pricing models to enhance ecosystem value. Building and maintaining strategic partnerships that drive sustainability and long-term collaboration.Sales, Marketing & Fundraising:Driving revenue generation and securing funding through innovative sales strategies, effective marketing campaigns, and impactful fundraising initiatives to support sustainable programs and organizational growth.Facilitation and Leadership of Innovation Workshops: Planned and facilitated workshops with (inter-)national, interdisciplinary teams using methods such as Design Thinking, Systems Thinking, and Agile Practices.Building Innovation Capabilities: Developed an internal program to train employees in agile innovation methods, resulting in enhanced problem-solving skills and creative thinking among participants.

Strategic Management, Leadership, and Program DevelopmentConceptualized and implemented a dedicated student support program to drive sustainable development in collaboration with key stakeholders and the co-project manager.Managed the design, planning, UX and delivery of courses, workshops, and coaching sessions, ensuring alignment with sustainability goals and adherence to budget constraints.Needs / UX Assessment and Stakeholder ManagementConducted comprehensive needs / UX assessments through qualitative interviews, surveys, and observational research, tailoring programs to stakeholder priorities.Served as a liaison for student organizations within the Swiss sustainability ecosystem, fostering cross-sector collaboration to amplify program reach and impact.Fundraising and Partnership DevelopmentFacilitated integration of universities, funding platforms, and key organizations into a nationwide sustainability initiative.Successfully obtained long-term funding by preparing detailed project reports and compelling funding proposals, engaging universities, foundations, and other donors.Marketing and Communication StrategySpearheaded marketing and communication strategies across multiple channels, including the project website, social media, and newsletters.Refined communication approaches to maximize outreach, stakeholder engagement, and program visibility.Impact Measurement and Project ManagementDirected all phases of project planning, execution, and evaluation in collaboration with the co-project lead.Measured and reported on program outcomes to ensure alignment with objectives and to demonstrate tangible contributions to sustainable practices.

Innovation / Behavioral Change / UX Workshop and Facilitation:Contributed to the design and facilitation of client workshops, crafting impactful materials such as posters, OnePagers, and PowerPoint presentations for leading international companies across various industries.Managed post-workshop follow-ups and documentation, ensuring actionable insights and deliverables were effectively communicated to clients.Research, UX Research and Data AnalysisDeveloped, implemented, and analyzed online surveys and experiments, generating quantitative insights to inform strategic client decisions.Designed interview guides, conducted in-depth qualitative interviews, and performed detailed analyses to extract meaningful trends and recommendations.Applied behavioral economics principles to strategic and operational analyses, fostering innovative and actionable solutions for clients.Conducted comprehensive data analysis, including cleaning, clustering, and trend identification, to provide clients with clear, data-driven insights.Strategic SupportConducted thorough research and synthesized findings from professional and media sources to support strategic planning and ideation processes.Assisted in preparing and delivering interim and final presentations for senior client committees, including top management and executives.Created content for CEO and partner presentations, ensuring alignment with strategic objectives and impactful messaging.Event and Training ManagementPlanned, executed, and followed up on events, delivering seamless client experiences and achieving desired outcomes.Supported onboarding and training programs for new employees, fostering smooth integration and setting the foundation for success.

Bern Und Umgebung, Schweiz

Client Relationship / UX Management:Managed client relations, UX, including consultancy and support for event and congress organizers to ensure exceptional customer experiences.Acted as the primary point of contact for clients, providing assistance throughout the planning and execution stages of events.Event Planning and Execution:Designed, planned, and executed congresses, events, and associated activities, ensuring seamless coordination and successful outcomes.Independently organized large-scale events, managing all aspects from concept to completion.Project and Budget Management:Developed comprehensive project plans and budgets, overseeing administrative and organizational measures to meet project goals within financial constraints.Contract and Financial Administration:Managed inquiries, proposals, contracts, and supplier relationships to streamline processes and maintain high-quality standards.Prepared and issued room rental agreements and final invoices with precision and accuracy.Customer Support and UX:Organized site inspections and provided ongoing customer support before, during, and after events to maintain high satisfaction levels.Coordinated technical orders internally, adhering to established processes to ensure smooth operations.Technical and Visual Coordination:Created hall plans and directional signage to facilitate clear communication and efficient event navigation.Designed and implemented digital marketing strategies for events, leveraging social media to enhance visibility and engagement.Customer Journey and Innovation Process Development:Contributed to departmental growth initiatives, identifying opportunities for process improvements and innovation.Supported the creation of customer journey strategies and innovation process to elevate client experiences and foster strong, lasting relationships. Facilitated and moderated innovation workshops, driving collaboration and actionable outcomes.

Project Management of PostMail’s 2020 Marketing Plan:Developed and executed PostMail’s 2020 marketing strategy, ensuring strategic alignment across PostMail Marketing, PostMail Business Development, and Asendia Switzerland.Oversaw tool implementation, staff training, and quality control while presenting progress and outcomes to senior management.Change Management: Spearheaded the realignment of the Content Marketing Team, setting goals and fostering enhanced collaboration between PostMail Marketing and Corporate Communications to streamline content strategies.Marketing Automation Pilot Campaigns:Designed and implemented pilot campaigns for key sectors, including non-profits, health insurers, and retailers, introducing innovative marketing automation practices.Strengthened collaboration between PostMail Marketing and Corporate Communications to integrate automation tools effectively.Direct Day 2020 Event Management:Conceptualized, budgeted, and planned Direct Day 2020, Post’s largest corporate customer event, coordinating ideation workshops with teams from PostMail Marketing and Corporate Communications.Innovation Process and Workshops as well as UX / Customer Journey:Developed and piloted innovative concepts to launch new projects within PostMail Marketing, including the introduction of ideation methods and facilitation of strategic innovation workshops.Hybrid Advertising Product Development:Conceptualized and evaluated a hybrid (physical/digital) advertising product tailored to business customers, integrating physical mail with digital marketing to create a unique value proposition.

Bern

Innovation Workshops and Development:Conceptualized and facilitated innovation workshops for TWINT, generating creative ideas and actionable solutions to drive product and service innovation."Self-Checkout" Project Management:Led the Self-Checkout project to streamline queuing processes in canteens, implementing key UX measures to enhance user satisfaction and efficiency.Further Concept Development:Designed innovative Gamification and Multi-Funding concepts, driving engagement and improving the overall user experience.Google Analytics & App Insights:Defined and analyzed Google Analytics metrics for the TWINT App, translating data into actionable UX improvements and insights."Partner Portal" UX Project Management:Developed and coordinated requirements for the Partner Portal, ensuring alignment with UX design principles to optimize usability and functionality.Testing & Documentation:Directed beta testing and internal test sessions, incorporating UX testing methodologies to refine products.Created comprehensive TWINT product documentation, ensuring consistency with UX standards and guidelines.Usability Testing & UX Guidelines:Conducted usability testing and developed actionable guidelines to enhance functionality and accessibility across platforms.Content Management & Communication:Managed and edited content within the Content Management System (CMS), emphasizing UX-friendly interfaces and seamless navigation.Facilitated internal communication for product management teams and authored blog content to promote UX initiatives and insights.Research & Optimization:Conducted research to identify areas for improvement in product management methods, integrating UX best practices to streamline processes.Customer Support & UX Feedback:Responded to customer inquiries on app stores, addressing UX-related issues and ensuring a positive user experience.

Sales Process Support:Developed and enhanced sales pitch decks, tailoring them to specific client needs to drive engagement and secure sponsorships.Assisted in the conceptualization and preparation of sponsorship proposals, aligning with strategic marketing goals.Coordination and Template Optimization:Coordinated sales lists to streamline outreach efforts and improve efficiency.Improved and standardized presentation templates to ensure consistent branding and high-quality visuals.Visual Design and Media Analysis:Created impactful visualizations using Photoshop to support sales and marketing campaigns.Analyzed media data to generate actionable insights and detailed reports for internal stakeholders.Advertising and Production Coordination:Oversaw the coordination and reconciliation of advertising production, ensuring timely delivery and alignment with campaign objectives.CRM System Implementation:Played a key role in the implementation of the new Swiss-Ski CRM system, including the creation of a user-friendly manual to support adoption and usage.CI/CD Rebranding Initiative:Supported the CI/CD rebranding process at Swiss-Ski, ensuring consistent application across all touchpoints.Event Support:Contributed to the planning and execution of national Alpine Ski World Cup events, ensuring seamless coordination and successful event outcomes.

Weiterbildung In Beziehungsberatung | Paarberatung | Psychologie, Counseling Psychology

Master Of Science In Applied Psychology

Activities and Societies: President of the Applied Psychology Student CouncilMaster's thesis on the topic "Advisory service for circular.

Well-Being | Mental Health | Resilience Coach

Bachelor Of Science In Business Administration (Minors: Economics & Sustainable Development)

Activities and Societies: Member of the Economics Student Council Co-Founder Students' Association