Michelle Sustar Email & Phone Number

Cleveland, Oh, Us

Cleveland, Ohio, United States

As the Senior Client Success Manager at New Perspective, I play a key role in driving our clients' success within the digital marketing landscape, particularly focusing on industries like cleantech, agritech, and next-gen manufacturing. My responsibilities are centered around:- Being the primary liaison for our clients, ensuring they are consistently updated on the progress of their projects and campaigns.- Leading the coordination of client projects, involving the management of both internal and external resources. This includes regular reporting on progress and ensuring we are on track to meet client goals.- Strategically developing and executing digital marketing plans that align with our clients' unique needs, utilizing a range of channels such as HubSpot, Content Marketing, SEO, Paid Search/Social, Social Media, and Email.- Consulting with clients on inbound marketing strategies, helping them optimize their business processes and maximize the use of products.- Conducting and leading regular meetings with clients and internal teams to develop and maintain project timelines and strategies.- Managing client scopes, timelines, and budgets to ensure efficient and effective project execution.

Greater Cleveland

As Director of Strategic Services at Insivia, I work closely with the CEO on the development and implementation of brand, web, and integrated marketing strategies for our SaaS clients. I assist in driving the company forward with its results-obsessed mission and ensure each engagement is focused on pre-determined OKRs that power organizations to meet and exceed KPIs.Responsibilities for my role include, but are not limited to:• Assisting with the development of overall project management strategy and process.• Creating detailed marketing strategies and budgets across a wide range of channels.• Ensuring production efficiency on a daily basis.• Coordinating with upper management to discuss and identify project requirements and objectives.• Planning, managing, and leading project-related meetings and presentations.• Ensuring that goals are communicated and adhered to in production.• Collaborate with UI/UX, development, and design teams on the creation of new websites from ideation to execution.• Provide recommendations for social media and public relations tactics. • Through research and workshops• Creation of brand positioning statements, personas, and target audiences.• Identify and run competitor analyses.• Create and execute integrated marketing campaigns for lead generation and brand awareness.• Assist in development of strategies for client PPC and SEO initiatives.• Work with digital team to ensure client budgets are met. • Create briefs for the content team to create SEO-targeted articles.• Create webpage content hierarchy.• Make initial UI recommendations.• Assist with laying out the modular components of website templates.

Greater Cleveland

As Senior Account Strategist & Project Manager at Insivia, I manage strategies and campaign implementation from initiation to execution for our clients. This includes, but is not limited to:• Developing overall project management strategy and process.• Creating detailed marketing strategies and budgets across a wide range of channels.• Ensuring production efficiency on a daily basis.• Coordinating with upper management to discuss and identify project requirements and objectives.• Planning, managing and leading all project related meetings and presentations.• Ensuring that goals are communicated and adhered to in production.• Collaborate with UI/UX, development and design teams on creation of new websites from ideation to execution• Provide recommendations for social media and public relations tactics. • Through research and workshops, create brand positioning statements, personas and target audiences.• Identify and run competitor analyses.• Create and execute integrated marketing campaigns for lead generation and brand awareness.• Assist in development of strategies for client PPC and SEO initiatives.• Work with digital team to ensure client budgets are met. • Create briefs for the content team to create SEO-targeted articles.• Create webpage content hierarchy.• Make initial UI recommendations.• Assist with laying out the modular components of website templates.

New York, New York, United States

In the events side of my role at Crain's New York Business, I work across departments – Newsroom, Sales and Custom -- to plan and implement in-person and virtual events. I work closely with the Associate Publisher and the sales team to create and fulfill sponsorship opportunities and client expectations.In the marketing portion of my position, I work with Crain's 4-city book marketing team (Chicago, Cleveland, Detroit and New York) to conceptualize and execute integrated marketing campaigns across editorial, events, custom and sales promotion.

Cleveland/Akron, Ohio Area

(Hired at Crain's Cleveland Business in October 2012 as Sales and Marketing Assistant. Promoted to Marketing Strategist in 9/13. Promoted to Integrated Marketing Manager in 10/15.)Handles all aspects of marketing working close with the events department and sales team. - Marketing: Assist with creating special marketing e-blasts to help gain client base, up event ticket sales and sell advertising. Handle all aspects of the company Facebook, Google+, LinkedIn and Instagram pages as well as assist with Twitter. Head of webinars including marketing placement and marketing design implementation. Create all editorial house advertisements to promote advertising opportunities and upcoming special features. Handle all aspects of the marketing schedule including ad sales, editorial features and assistance with events (in print and online). Create and implement proposals to gain social media following, new readership and new ways to promote our brand. Handle promotional partnerships and trade agreements. Works hand-in-hand with Audience Development staff to create promotional pieces (mailings, flyers, etc.). Assist the Publisher with promotional pieces and proposals prior to meeting with clients. - Events: Assist with ticket sales, promotions and event executions. Previously created event programs, wrote “winner’s scripts” and handled content to be placed in event programs – such as contestant biographies. Assisted the events team to create a 2014 house advertisement schedule. Assist with event executions set up and break down, as well as live Tweet throughout events. - Sales: Assist the sales team with written proposals, PowerPoint presentations and sales sheets. Create content and proposal sheets for upcoming issues to be promoted. Create promotional books to be sent to clients after each event outlining sponsorship benefits. Assist in locating sales leads when necessary. Assist with requests for proposals and setting up new clients with Account Executives.

Cleveland/Akron, Ohio Area

Trivia host with Last Call Trivia since October 2017. The job requires hosting trivia around Northeast Ohio wherever needed for regular Last Call shows and for private parties (ie recently, I was the guest "trivia master" for the Press Club of Cleveland). Excellent communication, entertainment and public speaking skills are required.

Cleveland/Akron, Ohio Area

Attend various events helping to market the current product at hand. Conduct samplings and interact with clients. Help to promote products and engage new customers.

Cleveland/Akron, Ohio Area

My main responsibility at BCBG Max Azria is to ensure a great experience for our clients from the moment they walk in the door to the moment they leave. Aside from selling, I also help with stocking, opening and closing the store and cashiering.

Cleveland/Akron, Ohio Area

For four years now I have been a seasonal sales associate at the Coach store at Beachwood Place. At Coach, I handled various aspects of sales as well as stock. My responsibilities at Coach included selling, cashiering, stocking, creating and mailing FedEx shipments, helping to close and open the store and preparing gifts during the holiday season. I began my work at Coach in 2008, and have returned for the holiday months again in 2009, 2011 and 2012.

Cleveland/Akron, Ohio Area

Maintain excellent relationships with clients. Manage staff and instructors. Reconcile client accounts and schedule appointments. Run payroll and closeout. Manage all aspects of marketing including updating the website and contacting local advertisers. Plan company events and put together special promotions.

Helped book center owner create a press kit including a letter to teachers, special advertisements and daily advertisements, and a special events letter.

Helped create press kits, websites, and events for Haute PR clients. Answered phone calls and attended events helping to obtain new clients.

Bachelor’S Degree, Public Relations

Studied, Fashion Marketing