Michelle Peterson

Michelle Peterson Email and Phone Number

Vice President, Client Strategy @ Marketing General Incorporated
alexandria, virginia, united states
Michelle Peterson's Location
Fredericksburg, Virginia, United States, United States
Michelle Peterson's Contact Details

Michelle Peterson work email

Michelle Peterson personal email

n/a

Michelle Peterson phone numbers

About Michelle Peterson

I am a passionate strategist and marketing professional with strong leadership and team building skills. I enjoy creating meaningful and profitable value propositions for customers, members and employees. I am goal and results oriented with excellent oral and written communication skills, comfortable and skilled communicating at all levels of an organization. I have experience in:Leadership | Strategic planning | Employee Development | Marketing and Research | Change Management | Direct Marketing | Digital Marketing | Fundraising | Agency and Client Management | Dues and Non-Dues Revenue Programs | Trade Show and Exposition Management | Call Center Management | Contract Negotiations | Affinity Partner Relationship Management | Products and Services Development and Management | Membership Development and Management |

Michelle Peterson's Current Company Details
Marketing General Incorporated

Marketing General Incorporated

View
Vice President, Client Strategy
alexandria, virginia, united states
Website:
marketinggeneral.com
Employees:
62
Michelle Peterson Work Experience Details
  • Marketing General Incorporated
    Vice President, Client Strategy
    Marketing General Incorporated Nov 2024 - Present
    Alexandria, Virginia, United States
    View
  • Marketing General Incorporated
    Managing Director Of Account Services
    Marketing General Incorporated Mar 2024 - Nov 2024
    Alexandria, Va
    View
  • Marketing General Incorporated
    Senior Director, Account Management
    Marketing General Incorporated Oct 2018 - Feb 2024
    Alexandria, Va
    As Senior Director, I am responsible for client account management, providing strategic marketing solutions and bringing those plans to life. We provide comprehensive, results oriented solutions for all stages of the membership lifecycle including: Awareness, Recruitment, Engagement, Renewal, and Reinstatement. It is incredibly rewarding to work with such a well-respected company where I can leverage my 18 years of association experience to help other organizations exceed their membership and certification goals.
    View
  • Aircraft Owners And Pilots Association
    Vice President, Membership Marketing
    Aircraft Owners And Pilots Association 2010 - Apr 2018
    Frederick, Md
    As VP Membership, I led a team spanning the areas of membership marketing, direct response fundraising and the member services call center. I was responsible for all marketing related to membership acquisitions, renewals, member engagement, alliances with other organization, new market development, and direct response fundraising for C-3, C-4 and PAC. I was responsible for developing strategic plans for all areas of my responsibility, managed multiple marketing agency relationships and managed a staff of 22. Additionally, I had oversight of our Member Services team who handle a variety of requests from members including membership renewals, product upsells, course registrations, information about products and services, and all other membership related questions and transactions.
  • Aircraft Owners And Pilots Association
    Vice President, Products And Services
    Aircraft Owners And Pilots Association 2006 - 2010
    Frederick, Md
    As VP of Products and Services,I was responsible the acquisition and management of the organization's affinity partnerships, generating more than a 1/3 of the revenue for the association. I led the team who developed and implemented marketing plans and strategies to grow the association's non-dues revenue including programs targeted to meet the needs of pilots--financial services, legal and medical certification services, aircraft ownership services, travel services, aviation insurance and marketing of the organization's annual convention. I negotiated and managed highly-favorable contracts with more than 15 partner relationships.
  • Aircraft Owners And Pilots Association
    Marketing Director, Products & Services
    Aircraft Owners And Pilots Association 2005 - 2006
    Frederick, Md
    As the Director of Products & Services, I developed and implemented marketing plans and strategies to grow the association's non-dues revenue including programs targeted to meet the needs of pilots. I was responsible the acquisition and management of the organization's affinity partnerships, generating more than a 1/3 of the revenue for the association. These partnerships provided valuable and relevant products and services to our members including a customized credit card with special benefits, legal and medical certification services, financial services, aviation insurance, life and AD&D insurance, car rental discounts, title and escrow services, and several other discount programs.
  • Aircraft Owners And Pilots Association
    Marketing Manager, Products & Services
    Aircraft Owners And Pilots Association 2004 - 2005
    Frederick, Md
    I developed and implemented marketing plans for several affinity partner relationships to grow the association's non-dues revenue including programs targeted to meet the needs of pilots. These partnerships provided valuable and relevant products and services to our members including a customized credit card with special benefits, legal and medical certification services, financial services, aviation insurance, life and AD&D insurance, and aircraft ownership services.
  • Aircraft Owners And Pilots Association
    Marketing Specialist, Products & Services
    Aircraft Owners And Pilots Association 2000 - 2004
    Frederick, Md
    As a marketing specialist, I was responsible for developing and implementing marketing plans for select products and services developed specifically to meet the needs of pilots. Initially, I managed the organization's aviation insurance and life insurance programs, leveraging direct and indirect marketing programs.
  • Fcnb Bank
    Marketing And Research Information Officer
    Fcnb Bank 1996 - 2000
    Frederick, Md
    As the Marketing and Research Officer for FCNB Bank, I was instrumental in the development and implementation of new retail banking products, implementing and optimizing a state of the art CRM system, and launching the bank's first website and online banking.

Michelle Peterson Skills

Sales Aviation Strategic Planning Project Management Program Management Marketing Sem Business Strategy Product Marketing Airlines Marketing Strategy Executive Management Analytics Leadership Marketing Communications Integrated Marketing Commercial Aviation Strategic Partnerships Competitive Analysis Strategy Email Marketing Online Marketing Crm Online Advertising Direct Marketing Multi Channel Marketing Database Marketing Management Advertising Team Building Customer Service Business Development Contract Negotiation Planning Budgeting And Forecasting Strategic Data Analysis Employee Engagement Membership Development Direct Response Fundraising Ams/crm Product Development Social Media Public Speaking Event Planning Research Public Relations Social Media Marketing Recruiting

Michelle Peterson Education Details

Frequently Asked Questions about Michelle Peterson

What company does Michelle Peterson work for?

Michelle Peterson works for Marketing General Incorporated

What is Michelle Peterson's role at the current company?

Michelle Peterson's current role is Vice President, Client Strategy.

What is Michelle Peterson's email address?

Michelle Peterson's email address is mi****@****opa.org

What is Michelle Peterson's direct phone number?

Michelle Peterson's direct phone number is +130169*****

What schools did Michelle Peterson attend?

Michelle Peterson attended Frostburg State University, Towson University.

What skills is Michelle Peterson known for?

Michelle Peterson has skills like Sales, Aviation, Strategic Planning, Project Management, Program Management, Marketing, Sem, Business Strategy, Product Marketing, Airlines, Marketing Strategy, Executive Management.

Who are Michelle Peterson's colleagues?

Michelle Peterson's colleagues are Melanie Marcotte, Stella Niblett, Twagira Paul, Abdulrazak Razak, Jacqueline Zeranski, Jenna Tonsor, Nirghat Sonawane.

Not the Michelle Peterson you were looking for?

View similar profiles

Free Chrome Extension

Find emails, phones & company data instantly

Find verified emails from LinkedIn profiles
Get direct phone numbers & mobile contacts
Access company data & employee information
Works directly on LinkedIn - no copy/paste needed
Get Chrome Extension - Free

Download 750 million emails and 100 million phone numbers

Access emails and phone numbers of over 750 million business users. Instantly download verified profiles using 20+ filters, including location, job title, company, function, and industry.