Singapore Fintech Festival - Entrusted to grow the International Pavilion participation from all geographical markets as well as develop new partnerships and sponsorships. Achieved KPI of sales targets for the assigned project within 6 weeks of international pitches, over 4 different time zones. Assigned to support other team leaders heading Constellar projects such as ITAP and SIAW (both in November 2021) and BTA (March 2022) for roles in sales and fulfilment, tech/onsite operations and project management. Research and analysis done for a tender bid of an international exhibition, that if successful, will be crucial to strengthen the key revenue generator for Constellar.Singapore Fintech Festival Key Accomplishments: - Achieved sales and sponsorships revenue of S$457,400 within 6 weeks.- Account managed 93 contracts including sales agents and 11 International Pavilion groups.

Bringing account management and people skills from previous experience provided a close match to the Distribution Team’s requirement to manage Members’ accounts as well as sell off new financial deals and products. Apart from being involved in training plans to up-skill the teams, I was also tasked to assist in merchant acquisition for another entity, Minterest Money’s Buy Now Pay Later (BNPL) product - MinterestPay to be launched at Suntec City Mall end June 2021. Reporting to the Head of IR and Partnerships, I was also on the lookout for strategic partnerships with other capital, real estate, wealth and finance, family offices and technology based companies, including complementary fintech services as well as vendors.Key Accomplishments: - Completed CMFAS Module 1B examinations to be an MAS-certified representative for Minterest.- Managed KYC checks for all new members and ensure AML/CFT controls are implemented.- Onboarded all new members, including qualifying Accredited Investors, and bridging with the tech as well as marketing teams to improve the ARA Minterest app launch in May 2021.- Kickstarted training and education to achieve required CPD hours for staff to stay qualified.

Lead business development projects and market trend research which resulted in positive growth for the meeting, incentive, conference and exhibition (MICE) portfolio. Seek out prospective clients and acquire new global leads based on compiled sales research and approach strategy. Maintain close relationship with all clients to know their growth and pain points, which help to increase retention rate. Demonstrate dedication in following up from the closing of account till delivery. A company representative at local and international industry conferences and networking functions. Took on a secondary role with Suntec International as international venue consultant in charge of developing the analysis of new or struggling convention centres and delivery of reports for their improvement.Key Accomplishments:- Successfully identified 300+ new potential business opportunities worth S$10.5M over 3FY.- Delivered exceptional venue consultancy project for a new MICE facility, Galaxy ICC, by Galaxy Entertainment Group (GEG) in Macau within 6 months from September 2017 to March 2018.- Won 30–40% of new clients pursued with a retention rate exceeding 50%.

Brand Alliance is an award-winning, multi-disciplinary brand consultancy. We have consulted for businesses in the corporate, retail and consumer goods sectors, in industries ranging from pharmaceuticals to spa group to fashion. Having worked with franchise and license brands earlier in Indonesia, it is exhilarating to help brands be recognised and rewarded as we celebrate their rise.Key accomplishments:- Launched Malaysia and Indonesia markets within 5 months.- A successful 2016 CEO Asia Conference & Award Recognition.- Assisted in the debut launch of Outstanding Brands and CEO Brand Leader of the Year for 2016.

Generated international sales and led team in local sales for the annual Franchise & License Expo Indonesia (FLEI) from 2014 to 2016. Promoted to team lead, managing operations, marketing, show content development, sales and sponsorship sales. Responsible for the budget, spurring new growth in difficult markets and driving global sales for FLEI. Strategize target markets with minimal travel and marketing budget. Assist other project teams in their pursuit of leads and clients with my strengths in Asian languages and dialects.Key Accomplishments: - Attendee numbers increased from 10,222 to 15,096 (50% growth).- Nearly doubled the number of countries participating from 9 to 17.- 2014 edition expanded from 3,900sqm to more than 7,000sqm in 2016.

Led all marketing promotions to drive business development locally and internationally. Created comprehensive marketing reports for senior executives. Directed the pursuit of new industries including aerospace, defence and security, which the company was keen to penetrate due to the high budgets for exhibitions. Strategized operations set-up and marketing presentations for overseas projects in European cities; Paris, Cologne, London and cities in China as well as Asia.Key Accomplishments:- Acquired clients from more than five new major events and international markets in Europe and Asia.- Managed to lower the travel budget for international projects by taking on additional responsibilities and at the same time, ensuring clients are not compromised.

Focused on research and strategy for the aerospace, defence and security, power and energy, travel and F&B industries, which were key revenues for the company. Frequently traveled and based overseas for a stretch of time to give business presentations and strengthen long-global partnerships, especially in Europe and the Middle East where the new branch office was set up. Further support to help new colleagues learn and be independent of the HQ in time to come.Key Accomplishments:- Continual achievement of annual targets for major events resulted in a promotion in less than three years.- Over achieved at least 110% in 2 major biennial exhibitions in Singapore Airshow as well asFood and Hotel Asia, for both 2008 and 2010 editions.- Assisted HQ to support and guide the local marketing team in the new branch office in Dubai.

A valuable team member that handled a variety of event facilitation operations within the MICE industry for Singapore Expo. Supported sales and marketing projects for the inaugural exhibition, Resort Asia to be held on Sentosa island. Served as the Chairman of the Staff Recreation Committee to build company morale and better the overall welfare of colleagues through inclusive team building activities.Key Accomplishments:- Successfully planned 2007 Dinner and Dance Party.- Closed brand new international accounts from Maldives and India for the inaugural Resort Asia.- Delivered a successful Press Release for Resort Asia at the Little Bali restaurant.