Michelle Timea Begin Email & Phone Number

San Mateo County, California, United States

Head the Program Management of RH Brand Strategy across the Global Enterprise.Oversee the update of all marketing materials and change management deployment. Coordinate activities/launches with 500+ RH Sales/Recruiting offices worldwide. Spearhead development of leadership brand strategy and design production plan. Orchestrate collaboration across cross-functional teams and regional partners.Manage team facilitating asset update production plan and deployment tactics.

Developed marketing and creative strategies in the Education technology sector. Orchestrated global product campaigns in lead generation and growth marketing efforts.*Produced Product Overview and Feature video series, launched on 12/01/2020: https://www.turnitin.com/resources/turnitin-originality-videos*Developed and executed global campaign strategies for Turnitin Originality and Integrity Index.*Spearheaded content development in multiple channels including web, social, email, video. *Produced centralized creative content in cross-functional collaboration with regional partners on localization strategies.*Tracked success metrics, analyzed results and debrief organization on optimizing opportunities.

San Francisco Bay Area

Conducted strategic initiatives to roll out a company-wide Brand Evolution Plan. *Collaborated with the Brand creative leadership team to develop a sequenced plan of marketing solutions. *Successfully implemented the rebrand of Docusign’s product portfolio, reaching 15 global offices. *Launched the Brand Ambassador program, liaising with 55 global leaders.*Managed a full-scale rollout of new materials across the organization, rebranding over 700 assets.

Supported the vision, values, methods, and metrics for global Product Marketing programs. *Ensured cross-functional alignment within stakeholders on internal and global processes. *Lead weekly creative asset prioritization sessions and orchestrated monthly campaign reviews for Sales and Commerce Cloud teams’ product and campaign launches.*Developed, piloted and managed “Executive Campfires” meeting series, catering to influential decision makers in technology and adaptation strategies. Series grew to represent both significant revenue and innovation value to Salesforce’s events portfolio across over seven product lines. *Executed event strategy and managed timeline of deliverables at major Salesforce events including Dreamforce, TDX, and Connections, in collaboration with creative teams and partner ecosystem.

Mountain View, California, United States

Facilitated collaboration between bicoastal teams to align and establish brand synergy for “Made by Google” brand campaign, Google’s hardware line.*Coordinated project plans and timelines to lead brand execution at product road shows.*Program managed creative execution, planning, documentation of hardware integration.

San Francisco Bay Area

Produced/managed the design, development, launch and maintenance of client websites.*Assessed project requirements, set timelines, determined budget and resources.*Monitored new and emerging technologies, SaaS platforms and best practices.

Union City, California, United States

Produced digital content for e-commerce marketing operating in 36 countries.*Facilitated, built and deployed updates for universal/multi brand website operations. *Managed CRM, automated email process and catalog updates via Demandware.

Produce wellness brands integrated into global festivals and lifestyle events.*Integrate wellness and sustainability programs into global initiatives via digital arm. *Orchestrate channel alignment including PR, Marketing, Product and Sales teams in the entertainment industry. *Produce, edit and broadcast digital content for education and promotional campaigns.

San Francisco Bay Area

Developed new platforms for international e-commerce launches in three regions.*Produced Universal projects to integrate new brand platform and online channels over 5 brands. *Rolled out cross-functional creative campaign review processes for teams of 80.

Assisted the rebrand of Dockers.com, working with three creative agencies and three market research vendors.*Produced photoshoot in collaboration with PR, managed post-production of over 400 images.*Acted as liaison with creative agencies during TV-commercial and print ad campaign shoots.*Managed department activities, calendars and budget as Administrative Assistant for Consumer Relations.