Leading Smartmile in their commercial pivot to Software and Sevice

Double UU | Creative works represent energy, dedication and focus. Creative marketing and (web) design in one freelance mind.

Development of marketing and sales storytelling for a new and sustainable product. Including web content development, graphic conceptualization, and lead presentations for the revolutionary solutions of Stone Lamina to an audience of architects and engineers.

As a creative, I get to work together with the top-shelf creative minds in the event and storytelling industry. It’s our job to continuously come up with unique event concepts and stories to establish a strong brand image for our clients. My work includes design supervision, concept development and demands great understanding of marketing objectives. There is no such thing as too crazy here at ID310 and there’s nothing as cool as seeing your creative concepts come to life.

12CU is an IT corporation located in Utrecht. When I started, I was asked to develop a complete brand identity. I worked to create: digital design and copy to form the 12CU brand. I developed marketing and sales strategies to reach and engage our target audience based on customer knowledge I obtained through research. The result comprised a new website, a blog, several pitches and a company artwork style. Last of all, I was responsible for pitching new products during start-up events, and I… Show more 12CU is an IT corporation located in Utrecht. When I started, I was asked to develop a complete brand identity. I worked to create: digital design and copy to form the 12CU brand. I developed marketing and sales strategies to reach and engage our target audience based on customer knowledge I obtained through research. The result comprised a new website, a blog, several pitches and a company artwork style. Last of all, I was responsible for pitching new products during start-up events, and I observed / advice with regards to pitching to new clients. Show less

As Escape's Event manager, I organized a variety of different events for ESCAPE. Escape is an international student association founded by fellow young professionals in Utrecht.

I have worked on multiple projects for Swordfish and Friend. I managed the combined social media platforms, created the company’s artwork as well as the artwork for Crosley Radio Europe. I managed and planned multiple marketing-related events such as festival areas and international trade show stands. Furthermore, I wrote and directed an international SUMMER VIDEO CAMPAIGN launched in America as well as Europe. Check out my website: michelles-story.nl to watch the videoMy work at… Show more I have worked on multiple projects for Swordfish and Friend. I managed the combined social media platforms, created the company’s artwork as well as the artwork for Crosley Radio Europe. I managed and planned multiple marketing-related events such as festival areas and international trade show stands. Furthermore, I wrote and directed an international SUMMER VIDEO CAMPAIGN launched in America as well as Europe. Check out my website: michelles-story.nl to watch the videoMy work at Swordfish and Friend resulted in an internship. During my internship, I wrote, directed and partly edited a second marketing video for both Crosley Radio America and Crosley Radio Europe. I translated all Dutch B2B marketing documents into English. Furthermore, I continued designing the company ’s artwork and maintained their combined social media platforms. I (co)managed events and photo shoots. I worked on website content and analysed the communication strategies of Crosley radio America. Last of all, we travelled to Paris to increase Crosley's international exposure. Show less