Michelle W. Email and Phone Number

Managing a team of 3 to execute our digital marketing requirements and corporate websites. Frequent work includes content management, journey reviews, optimisation, component developments, continuous improvement, website project delivery and analytics.

Responsible for producing and implementing the global digital marketing strategy.- Day to day management of a team of 5. - Responsible for the management of the in house development/IT team. Including encouraging the team to improve site speed, UX and design, functionality and system changes/integrations. - In charge of delivery for new global custom built website which is being built internally by the dev team. - Weekly management of external agencies to continue to thrive and develop new strategies to encourage growth across PPC, Social Media & Display- Oversea and grow internal SEO strategies- Oversea the implementation and development of email & sms campaigns including customer segmentation, journeys and content.- In charge of implementing an ambassador/influencer program to grow sales and customer base.- In charge of sign off for all digital design assets and maintaining the relationship with external design agency.- Working with the management team to ensure team transparency, growth and highlighting opportunities for the business.

Responsible for all digital marketing campaigns within Grenade® UK, Europe & USAManage online paid strategy and implementation. - In charge of Facebook and Instagram paid adverts, whilst working with the internal design team to get on brand assets. Includes day to day monitoring of campaigns, budget and advert sets & weekly reporting on successes to directors and founders.- Management of the Facebook catalogues for UK & US products- Competitor & customer research - Setting up Google Adword campaigns & monitor to ensure maximum ROI- Assisting the Marketing Manager with Ambassador researchWebsite management and analysis- Website management for product launches and on-going maintenance- Working with our external digital agency to fix bugs and improve website functionality- Reporting on website traffic, customer demographics, abandon carts & sales through Google Analytics- Ensuring our SEO is monitored and adapted as necessary to suit the overall business objectives- Set up product promotions and report back on data Emails & data management- Produce and design all emails for distribution to customer database. - In charge of customer segmentation and database growth- Monitoring and improving email open rates, click through rates and campaign A/B testing- Improving email templates to increase customer engagement- Email reportingExternal suppliers/distributors- Work alongside the internal teams at Amazon and in house designers at Grenade® to keep A+ pages up to date and implement onsite paid marketing campaigns using AMS.- Working alongside the sales team to ensure new distributors have appropriate marketing assets- Monitor online accounts to keep images and products information up to dateGeneral- Contributing to campaign ideas- Working with the marketing team to prepare assets for product launches- Working with sales team to ensure products launches are communicated in line with the marketing launch

- Creation and management of the digital content plan including all social media, website, email, AdWords, SEO and re-targeting campaigns- Generation proposals for Facebook and Instagram adverts to increase page likes, engagement and ticket sales and implement- Daily management of external digital agency who develop AdWords campaigns based on recommendations provided by myself, report on spend and analyse performance based on KPIs- Email Marketing - Conception through to delivery, ensuring all emails are optimised; creating new templates where applicable and email campaigns with a B2C & B2B focus. - Develop email strategy and templates, automation and data segmentation in Microsoft Dynamics (Click dimensions) - Management of data segmentation, growth and cleansing- Website maintenance and search engine optimisation - Managing artwork creation from in house designer to ensure all artwork is on brand and signed off ahead of digital campaign go live- Marketing support for exhibitors, contests, competitors and sales team- Supporting team members with general day to day marketing activities

- Work collaboratively with the product management team to plan, produce and implement 360° marketing campaigns for 12 target markets.- Head of coordinating all online and offline advertising, including booking media space, planning advertising schedule, managing the advertising budget and designing visuals. - In charge of organising events for the Professional UK business. - In charge of all activity for professional social media accounts; Twitter and LinkedIn.- Design collateral including direct mail, html’s, adverts, posters, flyers, and online banners.- Liaise with Centers and Dealers to ensure all marketing is readily available and delivered on time for promotions and campaigns.- Proof read editorial and campaign collateral.- Manage, create and edit company website through CMS to ensure content is current and up to date. Whilst managing external agencies to improve SEO.- Manage Adword campaigns- Work alongside product management to launch new products successfully and on time. - Manage competitions from start to finish, ensuring Kärcher achieves maximum press coverage.- Present marketing campaigns and concepts to UK sales and management team at sales meetings. - Attend international marketing meetings at the company Head Quarters in Germany.- Daily high level management reporting and communication.

- Organise and implement trade show stands across Europe whilst working alongside external supplies. - Plan and design all marketing material for European sales team and customers.- Collaborate all aspects of new product launches for release into Europe.- Keep new company website and twitter account up to date. Whilst working with contractors to improve site functionality.- Manage design and build of product displays for customer distribution.- Create annual advertising plan and strategy and ensure all deadlines are met.- Turn around RFQ's and sales quotations.- Assist customer service with product and price related issues.- Budget management- Create presentations and internal documentation.

• Created and organised the internal communications plan for launch of a new car (2011 Ford Focus).• Assisted at agency days and collected data to update media asset calendar.• Prepared audit files for two product launches.• Prepared PowerPoint presentation weekly for the communications team and hosted WebEx meetings.• Took part in the monthly team meeting with the communications department and gave input into a creative idea resulting in us being the winning team.

• Liaised with major OEMs such as Ford and Nokia.• Prepared presentations that analysed the competitor’s activities.• Collected metrics and calculated results which were presented to the internal team and client.• Joined creative brief training and assisted with input for a new creative brief.• Organised changes to be made on client websites.