Responsibilities and Achievements:Responsible for the interactive marketing center business of Digital Under the banner of New St udio Group. Lead a team of 150 people, including media department, PM department, strategy department, Commerce Department and brand pr department, etc. Responsible for the compa ny's gross margin and annual performance.Work Performance:1. Responsible for daily operation of marketing center (e-commerce, ATL, DP, short video /TVC) 2:0-1 Developed new business segments for the company, and successfully won several ATL bu sinesses. The first annual business volume of the new business line is about 3000W.3. Complete business upgrading and business model iteration.4. Completed the brand upgrading, positioning and commercialization of "新片场互动".5. Develop new business models and expand the company's original business boundaries.6. Optimized the company's operation process, managed the team and training.7. Responsible for the company's gross profit margin and annual performance.8. Achieve annual turnover of 6000W yuan and ensure reasonable profit margin.Main customers:L 'oreal group, EsteeLauder group, Perfect diary, Wong lo kee, Smart, Saic Volkswagen, Lynk&co, Geely, Leapmotor, Yodo, Lego, KFC, Honeywell, BabyCare, H&H group, ibaba,etc.

Working for Dentsu Aegis what is Japan's largest media grou p. Mainly responsible for SKA customer ATL business. Including but not limited to: brand commu nication, annual and quarterly strategy presentation, integrated marketing planning, new business model communication, project control and promotion, customer relationship maintenance, etc.Job Responsibilities:1. Rationally and effectively promote multiple projects, manage and control daily projects, coord inate resources, and write BTL schemes.2. Effectively use the company's resources, help brand customers to achieve integrated marketin g, and accurately connect customer needs with their own resources.3. Customer connection, improve customer satisfaction, and achieve KPI.Annual successful cases:01 "Mars" conference lynK 01 X DJI cross-border cooperation Lynk 01 X JINGdong expressLynk 01 Annual model modification conferenceLynk 01 PHEV/HEV launch conferenceOther:Won the best partner of LYNk Auto in 2019 and 2020

Job Responsibilities:1. Develop annual brand marketing ATL and BTL promotion plans according to the overall strate gic requirements of the company, and monitor the final implementation results.2. Carry out corresponding marketing means according to consumer behavior habits, such as in tegrated marketing, cross-border cooperation, IP cooperation, etc. Use new marketing forms to promote brand image and spread products.3. Increase dealers' marketing ability through POSM design and material support.4. Support ATL advertising shooting and dissemination (including but not limited to: ATL project review, bidding settlement).5. Support the creation and implementation of BTL activities. Planning new car launch and prep aration and support.6. Brand operation, car owner activities and sales tactics guidance.Main achievement:In 2015, the new model which called New Emgrand had got 'TOP 10 independent brands' and 'T OP 10 a-class car ' rewards,Emgrand had been award ‘The best Marketing innovation of the year 2014’ from‘JING XUAN REW ARD’.Crossover event: Emgrand x Vogue, Emgrand x Spring Airlines

Job Responsibilities:1. Help luxury brand establish and maintain brand image.2. Search for suitable models for offline PR activities of luxury brands. Responsible for the coope ration and invitation of bands, guests,MC and artists.3: including but not limited to the selection of suitable locations for BTLevent, BTL activity execut ion, construction acceptance and background management on the day of the activity.Achievement:Chanel fashion show,Lady Dior VVIP event,Hugo Boss fashion show,Marisfrolg 2012 A/W Fashion Show,Giorgio Armani one night only fashion event, etc..