Michelle Welborn

Michelle Welborn Email and Phone Number

Data-driven marketer passionate about optimization & creating efficiency @ Hexagon Asset Lifecycle Intelligence
Michelle Welborn's Location
Greater Myrtle Beach Area, United States, United States
Michelle Welborn's Contact Details

Michelle Welborn personal email

n/a
About Michelle Welborn

I’m a data-driven marketer with a passion for optimizing marketing departments through automation, data analysis, and Agile methodology. My passion for travel somehow led me to start a blog but I still prefer analyzing the results to writing.

Michelle Welborn's Current Company Details
Hexagon Asset Lifecycle Intelligence

Hexagon Asset Lifecycle Intelligence

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Data-driven marketer passionate about optimization & creating efficiency
Michelle Welborn Work Experience Details
  • Hexagon Asset Lifecycle Intelligence
    Digital Marketing & Abm - Americas
    Hexagon Asset Lifecycle Intelligence 2024 - Present
    Madison, Al, Us
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  • The Operations Company
    Strategic Marketing Consultant
    The Operations Company 2022 - 2024
    Scottsdale, Arizona, Us
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  • Virtru
    Director Of Demand Generation
    Virtru 2021 - 2022
    Washington, Dc, Us
    Shaped Demand Generation strategy and led campaign development & tactical execution. ● Worked with cross-functional teams to develop personas, messaging and creative elements.● Created and executed integrated lead generation campaigns and ABM campaigns.● Led paid marketing strategy including SEO, Paid Search, Display & social media and managed digital agency.
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  • Virtru
    Marketing Operations Lead
    Virtru 2021 - 2021
    Washington, Dc, Us
    Managed marketing operations for Demand Generation, Customer Marketing and International Marketing. ● Hubspot, Bizible and Drift Admin responsible for workflows, database management and integration with other tools technology. ● Conducted major cleanup of data and fields which lead to improved lead scoring that increased behavioral MQLs by 30% while maintaining MQL: SAL conversion rate; quality.● Helped define buyer aligned journey for moving up market.
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  • Atlassian
    Marketing Operations – Customer Lifecycle Marketing
    Atlassian 2020 - 2021
    Sydney, Nsw, Au
    Managed marketing operations in support of Monetization and Trello Pods for Atlassian● Established Product Qualified Leads (PQLs) and Product Usage Indicators (PUI) to help funnel acceleration and improve quality of MQLs being passed to sales. ● Spearheaded the definition and establishment of “low touch” lead process to help increase conversion rates for self-serve prospects.● Led process updates in Camunda, Full Circle, Salesforce, Salesforce Marketing cloud, and Groove.● Admin for Bizible, Drift and Engagio. Leveraged Salesforce, Marketo and Tableau for reporting.
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  • Conga (Formerly Apttus)
    Marketing Operations Lead
    Conga (Formerly Apttus) 2020 - 2020
    Broomfield, Co, Us
    Reporting to the VP of Marketing and Sales Operations, led process improvements and new tracking/reporting. Supported demand generation team in program execution in Marketo including email, webinars and paid digital.● Improved reporting through development of new lead & campaign process and defining full funnel KPIs.● Marketo Admin responsible for executing all emails, automation, and maintaining the database. ● Expanded KPIs up the funnel from SQL up through awareness including establishing benchmarks.
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  • Compucom
    Marketing Operations Lead
    Compucom 2018 - 2019
    Fort Mill, Sc, Us
    Reporting to the VP of marketing, analyzed overall marketing and recommended optimizations including creative & lead follow-up process improvements and new tracking/reporting. Coached/trained team of two specialists to execute daily lists needs and reporting. ● Doubled MQL:SQL conversion rate (9% to 18%) by transforming lead process.● Reduced campaign creation lead time by 65% by implementing Agile methodology. ● Doubled web lead MQL:SQL conversion rates from 26% to 50% through process optimizations.● Implemented new tracking and reporting of marketing campaigns including defining KPIs.
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  • Flexential (Formerly Peak 10)
    Marketing Operations Manager
    Flexential (Formerly Peak 10) 2017 - 2018
    Charlotte, North Carolina, Us
    Reporting to the VP of marketing, led marketing operations, demand generation and business development. ● Managed marketing specialist on daily list & reporting.● Coached/trained three business development reps. Led to 300% increase is SQLs.● Developed new lead follow-up process which increase total MQLs by 25%.
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  • Duke Energy Corporation
    Marketing Operations Lead
    Duke Energy Corporation 2015 - 2017
    Charlotte, North Carolina, Us
    Part of a team that developed the long term strategy for the newly created Customer Communication and Channel Strategy organization. Set the foundation for consistent and meaningful tracking and reporting for marketing and customer communications including developing, and implementing standardized tracking to support the overall marketing strategy. Provided marketing managers with guidance on marketing and communication results and strategies.
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  • Duke Energy Corporation
    Customer Marketing Manager
    Duke Energy Corporation 2013 - 2015
    Charlotte, North Carolina, Us
    Managed program marketing for the Retail Services group including all customer communications, developing/executing upsell & cross-sell marketing plans, website management, and sales enablement. Product lines include PowerShare, Demand Response Automation, EnergyWise for Business, Power Manager for Business, EMIS, Appliance Recycling Program, Underground Protection, Water Heater Repair, and Outdoor Lighting. ● Piloted Duke Energy’s first “product bundle” that promoted all home warranty products together. This led to a 15% increase in enrollment..● Successfully leveraged propensity models to optimize the direct mail program cutting costs by 40% while maintaining enrollment numbers.● Launched new SMB demand response program; Reached annual goal within the first quarter of launch. ● Managed product price increase communications; Resulting in a cancellation rate of 90% less than expected.
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  • Michelle Strain Consulting
    Marketing Consultant
    Michelle Strain Consulting 2010 - 2013
    Services: - Marketing Strategy/Plan Creation - Media plans/ Media Buying - Digital Marketing (SEO, Paid Ads, Social Media) - Marketing & Social Media Advising & Coaching - Website Strategy & Project ManagementClients: WORK Group Inc., Southland Group, Table 274
  • Wells Fargo
    Marketing Consultant For Online Sales & Marketing Group (Osm)
    Wells Fargo 2011 - 2011
    San Francisco, California, Us
    Manage projects for the Online Sales and Marketing Group from end to end. Lines of Business include Online Statements, Online Banking, Small Business Online Banking, Mobile Banking, Mortgage, and Home Equity. Coordinated the development and execution of WIB/WEB banners (Splash & Jump) and Email campaigns.
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  • Concentric
    Senior Account Executive
    Concentric 2008 - 2010
    Charlotte, Nc, Us
    Managed all aspects of two agency of record accounts, including a B2B client in the heavy equipment industry, EDA, and the top-selling all-natural cat litter in the U.S, Feline Pine. Supported additional project-based accounts including Armstrong, Remi-D, Shasta, and Easter Seals. Developed $4M marketing plans achieving significant growth with the agency's first social media plan. Oversaw end-to-end execution of marketing tactics, ensured creative alignment, and built strong client relationships. Negotiated media buys and contracts, and led marketing research across multiple platforms.
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  • Hybrid Technologies
    Marketing Manager
    Hybrid Technologies 2007 - 2008
  • Coca-Cola Bottling Co. Consolidated
    Field Marketing Manager
    Coca-Cola Bottling Co. Consolidated 2005 - 2007
    Charlotte, Nc, Us
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Michelle Welborn Skills

Marketing Management Direct Marketing Product Marketing Social Media B2b Online Marketing Account Management Press Releases Market Planning Event Planning Integrated Marketing Plans Market Research Competitive Analysis Digital Marketing Advertising Integrated Marketing Google Adwords Strategic Planning Seo Strategy Media Planning Facebook Marketing Event Management Strategic Marketing Google Analytics Direct Mail Social Media Marketing Creative Direction S.e.m Email Marketing Sem Project Management Public Relations Marketing Communications Marketing Strategy Search Engine Optimization Crm Marketing Research

Michelle Welborn Education Details

  • Queens University Of Charlotte
    Queens University Of Charlotte
    Marketing
  • Le Moyne College
    Le Moyne College
    Business Administration; Marketing

Frequently Asked Questions about Michelle Welborn

What company does Michelle Welborn work for?

Michelle Welborn works for Hexagon Asset Lifecycle Intelligence

What is Michelle Welborn's role at the current company?

Michelle Welborn's current role is Data-driven marketer passionate about optimization & creating efficiency.

What is Michelle Welborn's email address?

Michelle Welborn's email address is mi****@****int.com

What schools did Michelle Welborn attend?

Michelle Welborn attended Queens University Of Charlotte, Le Moyne College.

What skills is Michelle Welborn known for?

Michelle Welborn has skills like Marketing Management, Direct Marketing, Product Marketing, Social Media, B2b, Online Marketing, Account Management, Press Releases, Market Planning, Event Planning, Integrated Marketing Plans, Market Research.

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