PDV is a Data Driven Direct Marketing Agency providing data, insight and media planning solutions for customer acquisition and retention campaigns.PDV is part of the DM Plc group, and work closely with sister companies DLG (who own the largest First-Party permissioned lifestyle database in the UK) and Transactis (a leading mail order retail data co-operative). Together our audience database includes demographics (e.g. age, gender, marital status), specified interest (e.g. travel, music, fashion, home shopping) and behaviour (previous response history by media).Consumers are recruited through PDV’s exclusive lead generation network including group owned websites and through strategic partnerships with selected companies, both online and through telesurvey.In addition to managing the campaigns on behalf of our clients, we provide analytical and modelling services creating key input into our clients' ongoing marketing strategy and assisting in the refinement of campaign targeting to maximise ROI.Our audience supports not only direct advertiser offers but also database creation through data collection. Our survey panel comprises registered players who have specifically opted in to receiving questionnaires and these have proven consistently responsive.We believe that PDV offers brand advertisers an unprecedented opportunity to collect data and to create valuable relationships from it. The tasks of creating a compelling consumer proposition and harnessing the supporting technology are however challenging.