Michelle Raines Email & Phone Number

• Conceptualize creative solutions for our brand, products, and multifaceted advertising campaigns (including designing and launching a new brand in North America).• Manage graphic designers. • Brand new construction and renovated buildings (adding logos to building, interior & exterior signage, and decor).• Conduct meetings and present concepts to executive team members.• Collaborate with copywriters, product engineers, sales, and customer service teams to develop creative concepts to support and grow sales.• Schedule and monitor all creative projects (100+ at any given point).• Art direct projects like brochures, ads, web graphics, fliers, trade show graphics, catalogs, service parts books, technical literature, trade show, and community projects. • Assist in the development of the company marketing plan.• Recommend internal and external staffing level changes.

Indianapolis

Developed and maintained creative direction for the United Way of Central Indiana's brand based on market trends, community needs, and internal goals. Art directed creative projects from concept to completion including: annual reports, ads, signature event materials, newsletters, direct mail, and fundraising collateral. Improved internal systems to ensure brand consistency and to increase production. Achieved increase in responsibilities and scope of work throughout tenure.• Maintained local brand awareness in multiple media outlets for over 13 years. Results during tenure: contributed to the increase from approximately $36 million to over $42 million in donations annually.• Collaborated with internal and external clients to strategize and implement UWCI’s marketing plans.• Art directed print/outdoor/digital ad campaigns to launch annual fundraising efforts. Results: increased brand awareness, retained and attracted new donors.• Developed custom co-branded materials for companies whose donations ranged from $100,000 to over $12 million per company. Helped train and mobilize external teams to lead UWCI’s top fundraising campaigns. Results of team collaboration: often exceeded goals. • Influenced content and developed the creative approach for UWCI’s 2013-14 and 2014-15 accountability reports for the Board of Directors, donors and key stakeholders.• Created logo and promotional materials to launch the HUBBARD Life-Changing Teacher Award (four annual awards worth $25,000 each).• Established the look and simplified UWCI’s paper and electronic donation processes. Results: consistent brand experience and increased donations.• Trained, influenced, and supported marketing team members to maximize productivity and ensure identity of brand.• Created and managed a backup system that enabled 100% of all files to be maintained. • Redesigned UWCI’s website. Managed site from 2001-05. Results: consistent experience, increased traffic, and donations.

• Designed and developed magazine/newspaper ad campaigns to maintain a client base.• Worked with clients to design direct mailers, brochures, brand packages, and basic websites.

• Collaborated and influenced with small design team coordinating projects involving the directionand management of staff illustrators, pre-press vendors, and photographers to ensure brand consistency. Team results: produced over a dozen magazines monthly.• Designed, managed, and produced a new national consumer magazine including: logo, ads, and feature stories to compete with national brands.• Created promotional pieces for the marketing department including: brochures, posters, fliers,logos, packaging, conference materials, and media kits to maintain client base.• Managed department invoicing, cost analysis, and supply order to stay within budget.

Bfa, Graphic Design

Activities and Societies: Fine Arts Scholarship Recipient, Mortar Board member, IQ Magazine - Senior Designer, ISU Men's Club Soccer Team.

Education record

Activities and Societies: Jr. Varsity and Varsity Soccer