Michelle Raines Email & Phone Number

• Conceptualize creative solutions for our brand, products, and multifaceted advertising campaigns (including designing and launching a new brand in North America).
• Manage graphic designers.
• Brand new construction and renovated buildings (adding logos to building, interior & exterior signage, and decor).
• Conduct meetings and present concepts to executive team members.
• Collaborate with copywriters, product engineers, sales, and customer service teams to develop creative concepts to support and grow sales.
• Schedule and monitor all creative projects (100+ at any given point).

Indianapolis

• Developed and maintained creative direction for the United Way of Central Indiana's brand based on market trends, community needs, and internal goals. Art directed creative projects from concept to completion.
• Maintained local brand awareness in multiple media outlets for over 13 years. Results during tenure: contributed to the increase from approximately $36 million to over $42 million in donations annually.
• Collaborated with internal and external clients to strategize and implement UWCI’s marketing plans.
• Art directed print/outdoor/digital ad campaigns to launch annual fundraising efforts. Results: increased brand awareness, retained and attracted new donors.
• Developed custom co-branded materials for companies whose donations ranged from $100,000 to over $12 million per company. Helped train and mobilize external teams to lead UWCI’s top fundraising campaigns. Results of.
• Influenced content and developed the creative approach for UWCI’s 2013-14 and 2014-15 accountability reports for the Board of Directors, donors and key stakeholders.

• Designed and developed magazine/newspaper ad campaigns to maintain a client base.
• Worked with clients to design direct mailers, brochures, brand packages, and basic websites.

• Collaborated and influenced with small design team coordinating projects involving the directionand management of staff illustrators, pre-press vendors, and photographers to ensure brand consistency. Team results.
• Designed, managed, and produced a new national consumer magazine including: logo, ads, and feature stories to compete with national brands.
• Created promotional pieces for the marketing department including: brochures, posters, fliers,logos, packaging, conference materials, and media kits to maintain client base.
• Managed department invoicing, cost analysis, and supply order to stay within budget.

Bfa, Graphic Design

Activities and Societies: Fine Arts Scholarship Recipient, Mortar Board member, IQ Magazine - Senior Designer, ISU Men's Club Soccer Team.

Education record

Activities and Societies: Jr. Varsity and Varsity Soccer