Michelle D. Email and Phone Number

Global Brand Development

•Manage the day to day business processes for the brand(s) to ensure effective and efficient business management (e.g. budget management, forecasting etc) to deliver budget commitments.•Responsible for leading all elements of the Marketing Mix (Product, Pricing, Promotion, and Placement). In addition, managed brand equity and bringing innovation to market for Tortuga wine and spirit portfolio.•Planned budgets •Responsible for a team of 5 Sales Representatives, to ensure growth in each territory•Created and Implemented Commission Structure within the Sales Dept•Exceeded sales quota by 13% within the wholesale division•Responsible for acquiring new brands through the IAADFS

•Managed and created new business opportunities while enhancing Mark Anthony’s Wine and RTD profile within the Food Service industry.•Planned requirements to achieve specific monthly targets.•Managed and planned how best to execute launches/promotions at licensees•Provided business solutions grounded in fact-based category management, including consumer insight, industry trends, demographic information and customer/operator analysis

•Influenced distribution and volume sales of product•Managed a territory of key banners i.e. A&P, LCL, Wal-Mart and Sobeys•Maximized sales volume, gross profit through planned goal oriented customer relations•Implemented CDA compliance in all banners•Insured space to sales, continually being alert to additional space/display opportunities•Kept management informed of trade related issues, ensuring accounts are kept current•Maximized route efficiency through time management and priority organization of assigned accounts •Kept accurate and timely paper work for account activity•Managed distribution of new product introductions