Michelle Abate

Michelle Abate Email and Phone Number

Marketing Director at Crystal Springs Resort @ Crystal Springs Resort
Michelle Abate's Location
New York City Metropolitan Area, United States, United States
Michelle Abate's Contact Details
About Michelle Abate

Results-oriented, seasoned marketing professional focused on revenue growth, goal achievement and brand excellence for both B2B and B2C programs. Leadership positions held at major NYC/NJ advertising agencies and in-house marketing departments. In-depth experience developing and executing effective omnichannel campaigns for a diverse roster of brands. Dedicated to building strong client relationships and effectively collaborating with colleagues. Core Competencies: Strategic Planning, Project Oversight, Budget Planning & Allocation, Campaign Analysis and Reporting, Client Management, Digital Campaigns, Direct MarketingClient Portfolio:Crystal Springs Resort, Brother International, PSE&G, Bluemercury, Thomas Edison State University, New Jersey Board of Public Utilities, Happy Chef, American Financial Resources, Coldwell Banker Corporate, British Airways Latin America, Qantas Airways, Asprey London, Office of Insurance Fraud Prosecutor, M&M Mars, Eveready Battery Company

Michelle Abate's Current Company Details
Crystal Springs Resort

Crystal Springs Resort

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Marketing Director at Crystal Springs Resort
Michelle Abate Work Experience Details
  • Crystal Springs Resort
    Director Of Marketing
    Crystal Springs Resort Feb 2020 - Present
    Hamburg, Nj, Us
    - Devise and implement integrated communication strategies across multiple hospitality segments. - Create and execute an effective full-funnel marketing approach via digital channels.- Develop inbound marketing programs to generate an increase in qualified lead sources.- Enhance SEO by delivering curated content which is highly topical and keyword rich. - Oversee all creative briefings and delegate project deliverables.- Collaborate with key internal stakeholders to identify and resolve business concerns.- Build, maintain and grow effective relationships with suppliers and vendors.- Recruited for formerly held position while at previous agency (Marketsmith, Inc).
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  • Marketsmith, Inc.
    Vice President, Client Services
    Marketsmith, Inc. Sep 2016 - Feb 2020
    Whippany, New Jersey, Us
    - Developed and implemented effective communication plans designed to achieve performance goals.- Oversaw campaigns from inception to execution, including: strategy development, brainstorming media approaches, optimizing creative and analyzing performance.- Increased agency profit by quadrupling revenues for lead client within one year.- Expanded client management services from one to nine campaigns after 18 months.- Implemented direct mail as a partner tactic beyond digital effort to grow enrollments by 40%. - Served on Management Committee, contributing to the implementation of enhanced processes.
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  • Crystal Springs Resort
    Director Of Marketing
    Crystal Springs Resort May 2002 - Sep 2016
    Hamburg, Nj, Us
    - Developed and implemented comprehensive communication plans for leading residential resort comprised of two hotels, six golf courses, multiple catering and meeting venues, and 1,000+ homes. - Crafted marketing strategies generating $60 million gross revenues (28% increase over three years) and 500,000 visitors annually. - Accomplished 3% YOY round growth for golf facility, concurrent with the sport’s decline in play. - Oversaw unprecedented 110% email acquisition growth over three-year period. - Planned and promoted profitable culinary events designed to raise the resort's profile. - Collaborated on extensive cross-promotional marketing programs with affiliate Mountain Creek.- Board Member - NJ Golf Course Owners Association; Member - Hospitality Sales and Marketing Association International; Member - Tourism Committee, Sussex County Chamber of Commerce.
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  • Realogy Corporation
    Director, Advertising & Internet Marketing
    Realogy Corporation Aug 2000 - Oct 2001
    Madison, New Jersey, Us
    - Recruited for this position while servicing the account at Grafica (previous agency). - Successfully managed $15 million advertising budget in digital and print media, supporting nearly 80,000 agents nationally. - Doubled top of mind brand awareness YOY from 7% to 14%. - Collaborated on overall brand management, strategic direction, research and media planning.
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  • Grafica
    Account Supervisor
    Grafica Aug 1999 - Aug 2000
    Morristown, Nj, Us
    - Developed and implemented strategic direction and integrated communication plans for a variety of clients.- Generated increased revenues through program enhancements and optimizations.
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  • Gillespie Group Marketing & Advertising
    Account Supervisor
    Gillespie Group Marketing & Advertising Mar 1999 - Aug 2000
    Springfield, Pennsylvania, Us
    - Developed marketing strategies for key agency clients, including Conectiv and Congoleum. - Supervised each campaign to ensure that performance goals were met.
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  • M&C Saatchi Performance
    Account Supervisor
    M&C Saatchi Performance Feb 1995 - Aug 1998
    London, England, Gb
    - Collaborated on strategic marketing programs for blue chip clients including British Airways Latin America, Qantas Airways and Asprey. - Drove consistent growth for these clients through the successful development and implementation of integrated communications plans.
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Michelle Abate Skills

Marketing Advertising Marketing Strategy Integrated Marketing Competitive Analysis Online Marketing Management Event Management Event Planning Strategic Planning Project Planning Email Marketing Budgets Brand Management Media Planning Hotels Public Relations Hospitality Copywriting Resorts Hospitality Industry Budgeting Marketing Management Hotel Management

Michelle Abate Education Details

  • Rutgers University
    Rutgers University
    Economics And Spanish
  • Universidad De Salamanca
    Universidad De Salamanca
    Spanish Language And Literature

Frequently Asked Questions about Michelle Abate

What company does Michelle Abate work for?

Michelle Abate works for Crystal Springs Resort

What is Michelle Abate's role at the current company?

Michelle Abate's current role is Marketing Director at Crystal Springs Resort.

What is Michelle Abate's email address?

Michelle Abate's email address is ma****@****inc.com

What is Michelle Abate's direct phone number?

Michelle Abate's direct phone number is +197382*****

What schools did Michelle Abate attend?

Michelle Abate attended Rutgers University, Universidad De Salamanca.

What are some of Michelle Abate's interests?

Michelle Abate has interest in Social Services, Children, Economic Empowerment, Civil Rights And Social Action, Politics, Education, Environment, Poverty Alleviation, Science And Technology, Disaster And Humanitarian Relief.

What skills is Michelle Abate known for?

Michelle Abate has skills like Marketing, Advertising, Marketing Strategy, Integrated Marketing, Competitive Analysis, Online Marketing, Management, Event Management, Event Planning, Strategic Planning, Project Planning, Email Marketing.

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