Michelle A. Feliciano, Mba Email & Phone Number

New York City Metropolitan Area

As the Chief Operating Officer (COO) at Wine Connoisseur Sommelier System, I play a key role in overseeing and managing various aspects of the business. My responsibilities include project management, ensuring efficient production planning, setting up a robust supply chain, and ensuring compliance with industry regulations. Additionally, I am tasked with the following: Developing and implementing strategies for the company's growth Conducting consumer insights and market research  Gathering competitive intelligence Leading a collaborative team to successMy strong background in operations management and a deep understanding of the spirits & wine industry, enables me to effectively communicate and collaborate with stakeholders.

- Chief Operations Officer @ WINE CONNOISSEUR - https://wineconnoisseur.com/- Director of Operations @ BRAND HOUSE W&S - http://brandhousews.com/- Chief Executive Officer @ NEW TO MARKET SOLUTIONS - http://www.ntmscorp.com/ New To Market Solutions Provides Consulting Services for New Product Launches Focusing in the Spirits & Wine Industry. Areas of Expertise:  Product Development  Supply Chain  Logistics  Project Manangement.

Responsible for the production and supply chain operations, as well as the Skinnygirl new product launches. Managed the contract manufacturers by establishing clear strategic, tactical, and operational level initiatives to improve trust and collaboration among the supply chain partners.  Maintained a manufacturing flow based on consensus forecasts, while planning to increase greater flexibility in the supply chain.  Implemented an integrated product development process in order to ensure regulatory compliance and reduce time to market.

Responsible for improving service and maintaining inventories for Maybelline New York and Garnier brands. Managed a portfolio of over 2.5K skus with imports from 4 different countries and servicing over 160 customers world-wide. Balanced supply and demand for new products, as well as product restages based on Marketing and Sales strategies to help maximize profits while minimizing liabilities. Launched new products, managed service rate, maintained inventories, analyzed supplier capacity, audited forecast accuracy, tracked production achievement/adherence, established safety stocks, coordinated the budget process, participated in production line/product transfers, facilitated process improvement initiatives, and conducted executive reports.

Responsible for importing and distributing all Absolut products into the U.S. Lowered ASCI inventories by approximately 215,000 cases as of September 2007, freeing up almost $15 million of working capital.  Implemented an ERP (Dynamics) system integrating Cruzan production and inventory management for over 550,000 9L cases during 2007. Guided the development of a formal ‘New Product Introduction Process’, successfully launching 13 new products/value-added-packs in 2007, directly fulfilling one of ASCI’s corporate initiative.

Responsible for strategically contributing to the design and development of new methodologies, benchmark measures, databases, and other analytic tools. Assisted with the development, implementation, and management of sales quotas, bonus programs, and brokerage commissions for over 150 sales representatives and 21 brokers with an annual budget of over $10 million. Team leader of the one out of six corporate initiatives for identifying “Best In Class Practices” within the spirits industry to help improve Bacardi’s performance becoming a more effective business partner, category manager, and improve tactical pricing with distributors. Assisted with the opening of Bacardi’s Distribution Center in Jacksonville, Florida by training new personnel, analyzing brand velocities for over 350 skus to create a cost effective and efficient warehouse layout

Responsible for logistically supporting the Air Force 482nd Fighter Wing. YOU CAN'T FLY WITHOUT SUPPLY! Deployed on military duty as the Supply Chain Liaison throughout the United States, Panama, Turkey, Germany, and Saudi Arabia supporting the F-16 Fighter Jet Missions. Strategically designed the Services’ Squadron Warehousing System to optimize the inventory management and supply chain. Created continuity manuals to standardize the supply personnel’s roles and responsibilities for new recruits.

Mba, International Business

Activities and Societies: Six-Sigma Champion Certified

Bba, International Business, Management

Activities and Societies: Bachelors in Business Administration with a minor in International Business and Management-Studied abroad.