Create and execute lead generation strategies, resulting in a significant increase in Marketing Qualified Leads (MQLs) for Sales teams.Collaborate with Senior Leadership to develop the marketing strategy, set budgeting parameters, and establish reporting goals, ensuring alignment with overall business objectives. Oversee digital marketing campaigns, leveraging content and various digital channels to enhance brand visibility and drive lead generation.

Oversaw and managed each element of our clients’ marketing strategy, including websites, email campaigns, blog content, PPC ad campaigns, SEO, lead nurture, awareness and consideration campaigns. Acted as the project manager for all projects related to client accounts. Worked extensively in Hubspot to create and manage marketing campaigns. Led marketing team on website development projects.

Found and manage the company engaged in providing clients with brand development and marketing campaigns from concept to completion. Collaborate with marketing teams to create clear creative marketing strategies.• Manage a creative team ensuring existing brand standards are met across all communications, and review work products to provide qualified feedback.• Oversee project deliverables, budgets and timelines, and hired/mentor creative team contributors.• Create and manage ad campaigns, email campaigns, SEO, websites, and overall brand content.• Provide support for events and promotional activities• Deliver service to notable clients such as the Massachusetts Lodging Association, Institute for Accountable Care, NER Construction, Parent Talk, Charles River Center, Marcus & Millichap, Public Conversations Project, King Street Properties, and Royal Hospitality, with an average client increase in revenue at 30% after project completion

Develop, implement and manage marketing strategies for all MLA services, programs, events, publications, and membership. Serve as Editor of all MLA publications, including E-messages, "Massachusetts Where to Stay Guide", Massachusetts' "Great Escapes" & "Great Gay Escapes". Maximize positive public exposure for MLA initiatives by keeping the press informed of MLA activities. Provide staff support, direction, and assistance to the MLA Marketing Committee and its subcommittees.